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  • Prateek Sethi
Prateek Sethi

The Great Indian IP Mirage

Published On
By Prateek Sethi
In India’s animation industry, intellectual property is a persistent illusion that is poorly understood and rarely built to last. Let’s begin with a term that has been abused more than...
Arts 
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The Great Indian IP Mirage

Too Much Content, Too Little Craft

Published On
By Prateek Sethi
In the age of user-generated content, Indian automotive brands must rediscover the craft of storytelling amid a sea of visual noise. By 2026, India’s automotive brands are producing more visual...
Business 
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Too Much Content, Too Little Craft

India is Drowning in Its Own Trash

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By Prateek Sethi
India’s streets, beaches, and highways are drowning in garbage. Will we ever learn to clean up after ourselves? A recent journey along the Maharashtra-Goa coastline should have been an ode...
Technology 
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India is Drowning in Its Own Trash

Kinetic Typography: The Silent Hero of Visual Storytelling

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By Prateek Sethi
In today’s world, communication has evolved into a highly visual medium. From social media platforms to digital billboards, video content has become ubiquitous, with motion design and animation at its...
Technology 
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Kinetic Typography: The Silent Hero of Visual Storytelling

The Future Animation Creative Hub of the World

Published On
By Prateek Sethi
India, long celebrated for its rich cultural tapestry and ancient heritage, is now increasingly making waves in a less-discussed arena - animation. Once merely an outsourcing destination for global animation...
Technology 
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The Future Animation Creative Hub of the World

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Prateek Sethi Picture
Prateek Sethi