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By:

Sagari Gupta

24 March 2026 at 7:46:04 pm

India’s Digital Footprint Is No Longer a Choice

India’s digital economy has made personal data unavoidable. The harder task is ensuring that citizens retain meaningful control over the trails they leave behind. In August this year, the Unified Payments Interface processed about 24.5 billion transactions worth nearly Rs. 29.8 lakh crore, according to data from the National Payments Corporation of India. Aadhaar’s authentication system recorded more than 17,759 crore transactions in FY2025-26, according to UIDAI’s dashboard. Behind these...

India’s Digital Footprint Is No Longer a Choice

India’s digital economy has made personal data unavoidable. The harder task is ensuring that citizens retain meaningful control over the trails they leave behind. In August this year, the Unified Payments Interface processed about 24.5 billion transactions worth nearly Rs. 29.8 lakh crore, according to data from the National Payments Corporation of India. Aadhaar’s authentication system recorded more than 17,759 crore transactions in FY2025-26, according to UIDAI’s dashboard. Behind these numbers sits a question Indian policy has yet to answer clearly: what happens to the data these systems generate, and who controls it? The most pressing privacy question in India today is not what people choose to post online. It is what they are required to leave behind to take part in everyday life. A UPI payment leaves a transaction trail. A loan application generates financial records. A food-delivery order records your address and buying habits. A cab ride shows where you work and when you travel. A social-media post adds something more personal: what you think, like, fear or believe. Individually, these fragments look harmless. Together, they can describe a remarkably detailed version of a person’s life. Orwellian Society This is not digital technology invading a society that was once offline. It is a society in which digital systems have become part of ordinary economic life. For a software professional, deleting social media may be an inconvenience. For a domestic worker paid through a bank account, a student applying for a scholarship or a pensioner completing an identity check, opting out is not a workable choice. Consider an ordinary Saturday. You check the weather, search for a medicine, order groceries, pay through UPI, book a cab and make an online purchase. No single action tells a complete story. Together, they reveal your location, spending patterns, household composition, health concerns and daily routine. Artificial intelligence changes what this data means, because machine systems are increasingly good at connecting fragments that once sat in separate databases. The concern is not that an AI system knows what you searched for once. It is that automated systems can identify patterns across millions of ordinary interactions that, taken individually, meant little. The problem is also one of asymmetry. The individual usually sees only the service being offered; the organisation sees the accumulated information behind it. A single transaction may be trivial, but millions of such transactions can become commercially or administratively valuable when linked and analysed. That makes data different from many other commodities. Once information has been copied, combined or used to build a profile, the original individual may have little visibility into its subsequent journey. The question is therefore not simply who collected the data, but who can combine it, infer from it and act upon those inferences. The public debate on AI scraping is often too simple. Not every online interaction is pulled into an AI model, and not every company holds every piece of a person’s digital life. Collection depends on the platform, its policies, its technical architecture and the applicable law. But the gap is real: the capacity to analyse vast volumes of information is growing faster than most people’s understanding of where their information goes. A PwC India survey found that 56 percent of consumers did not know their rights over personal data, while 70 percent said privacy policies were difficult to understand. When a person does not understand what they are agreeing to, consent risks becoming a formality rather than a genuine choice. There is also a distinction between privacy and secrecy. A person may have nothing embarrassing to hide and still reasonably object to a detailed record of their movements, purchases and associations being assembled without meaningful control. Privacy is less about having something to conceal than about retaining a degree of agency over one’s own life. A Right on Paper The Digital Personal Data Protection Act, 2023 gives individuals rights to correct and erase personal data, subject to the conditions and exceptions set out in the law. The government notified the Digital Personal Data Protection Rules in November 2025, with provisions coming into force in phases. On paper, this changes the relationship between citizens and the organisations that hold their data. In practice, most people do not think in terms of “Data Principal” or “Data Fiduciary” when an app asks for access to their information. They think about whether the app will still work if they say no. That is the test that decides whether a data-protection law functions on the ground. A small retailer selling online may not fully understand the compliance requirements. An elderly customer faces a long privacy notice before completing a routine transaction. A young user accepts an app’s terms because refusing means losing access to a service that friends or employers already use. A right that exists on paper does not guarantee a person’s ability to exercise it. The ability to protect personal data is not distributed evenly. A high-income professional can pay for privacy-focused software, encrypted communication and legal advice. Someone on a smaller income uses whichever free application is available. The same divide applies to time. A person who understands technology can adjust permissions and request deletion. A person working two jobs may accept an app’s terms because reading a 30-page privacy notice at 11 p.m. is hardly realistic. This produces an uneven outcome. The people with the strongest ability to protect their data are often the same people with the clearest sense of what is being collected. Those with fewer resources tend to generate more data while having less power to question how it is used. This is why treating “going offline” as the solution has limited use in India. Cash does not cover every digital transaction. A basic phone does not replace every digital service. Deleting a social-media account does not erase bank or government records. Refusing every digital platform carries its own economic cost, particularly for people who depend on digital payments for income. The realistic goal is not disappearance. It is control. India’s digital economy should not be measured only by payment volumes or platform reach. It should also be measured by whether people understand the exchange taking place underneath that convenience. Regulators should track whether a person can find out what a service holds about them, correct inaccurate information, delete data that is no longer necessary and withdraw consent without clicking through several layers of settings. The sharper test is what happens when data collected for one purpose becomes useful for another. Rising Stakes The stakes will rise as India’s digital infrastructure becomes more deeply embedded in public services, finance and commerce. The country has built impressive systems for moving money and verifying identity; the next challenge is to build equally credible systems for limiting what can be inferred from the information those systems generate. The next phase of India’s privacy debate should move past the idea of digital disappearance, because most people have no practical way to leave the systems through which they earn, pay, borrow, travel, study and access public services. The more useful task is making those systems answerable to the people whose lives they record. The measure of digital freedom is not whether a citizen leaves no trace. It is whether they have a say over where that trace leads. (The writer is an independent public policy researcher. Views personal.)

Lung health awareness should be prioritised

Dr. Abhijit Ahuja
Dec 17, 2024
3 min read
Ustad Zakir Hussain

Zakir Hussain Succumbs to Rare Lung Disease Idiopathic Pulmonary Fibrosis (IPF): A Wake-Up Call for Lung Health Awareness Renowned pulmonologist Dr. Abhijit Ahuja from Saifee Hospital underscores the importance of early diagnosis and public awareness.


Zakir Hussain’s untimely demise has highlighted the devastating impact of Idiopathic Pulmonary Fibrosis (IPF), a rare and chronic lung disease often overlooked due to its silent progression. This condition leads to irreversible thickening and scarring of the lung tissues (fibrosis), impairing the lungs’ ability to function. The exact cause of this life-threatening condition remains unknown, which is why it is termed “idiopathic.”


According to Dr. Abhijit Ahuja, a leading pulmonologist at Saifee Hospital, there is an urgent need for public education regarding IPF. “Many people are unaware of IPF, and its symptoms are often dismissed as minor or age-related. Tragically, most diagnoses occur at advanced stages when treatment options are limited. Early detection is crucial for improving patient outcomes and quality of life,” stated Dr. Ahuja.


Recognizing the Symptoms of IPF

IPF begins with subtle symptoms, making it challenging to diagnose early. Patients and healthcare providers must be vigilant about the following signs:

• Persistent shortness of breath (dyspnea), especially during physical activity

• Chronic dry cough that does not improve over time

• Unexplained fatigue and general weakness

• Sudden, unintended weight loss


“Many patients with IPF misinterpret their symptoms as signs of aging or other common respiratory problems. Unfortunately, this leads to delayed diagnosis,” Dr. Ahuja explained. Diagnosis involves a detailed review of the patient’s medical history, high-resolution CT scans, and lung function tests to confirm the presence of fibrosis.


Treatment and Management Options

While there is no cure for IPF, recent advancements in medicine offer hope by slowing the disease’s progression and managing symptoms effectively. Treatments used at institutions like Saifee Hospital include:

1. Antifibrotic Drugs: Medications like pirfenidone and nintedanib significantly reduce the progression of scarring in the lungs.

2. Oxygen Therapy: Providing supplemental oxygen helps manage breathlessness and improves patients’ energy levels.

3. Pulmonary Rehabilitation: Structured programs of breathing exercises and physical training enhance lung capacity, stamina, and quality of life.

4. Lung Transplantation: For severe cases, lung transplantation may be considered a life-saving option.


Dr. Ahuja emphasized, “The combination of antifibrotic drugs, oxygen therapy, and pulmonary rehabilitation can slow disease progression and improve patients’ lives. However, the success of these treatments hinges on early detection.”


Prognosis and Early Detection

IPF is a rapidly progressing disease with a poor prognosis. The average life expectancy following diagnosis is 3 to 5 years. However, early diagnosis and timely intervention can extend survival and significantly enhance quality of life.


Dr. Ahuja added, “Regular health check-ups and vigilance about respiratory health are vital. Early intervention is the only way to ensure a better prognosis for IPF patients.”


A Call for Greater Awareness

The tragic passing of Zakir Hussain has underscored the importance of raising awareness about rare diseases like IPF. Many people remain unaware of IPF’s early symptoms, leading to delayed diagnosis and limited treatment options.


Dr. Ahuja stated, “Awareness campaigns should emphasize that persistent shortness of breath and a chronic cough should never be ignored. Early referral to pulmonologists and tests like CT scans are crucial for identifying this disease at its initial stages.”


Saifee Hospital is actively involved in spreading awareness about lung diseases, offering cutting-edge diagnostic tools, and providing comprehensive care for patients with IPF and other respiratory conditions.


Supporting IPF Patients and Families

IPF is not just physically debilitating—it also takes a severe mental and emotional toll on patients. Family members and caregivers play an integral role in helping patients cope with the challenges of daily life.


Dr. Ahuja added, “While medical care is critical, psychological support for patients and their families is equally important. Addressing the emotional and mental strain can significantly improve the overall well-being of those living with IPF.”


Zakir Hussain’s Passing: A Lesson for All

Zakir Hussain’s untimely demise is a somber reminder of the need to prioritize lung health. It urges individuals to seek medical attention for unexplained breathlessness or persistent coughing and emphasizes the importance of early intervention in preventing severe outcomes.


Dr. Abhijit Ahuja of Saifee Hospital concluded, “Every individual experiencing symptoms like breathlessness or an unrelenting dry cough should consult a pulmonologist promptly. Early diagnosis can make all the difference.”


Let us honor Zakir Hussain’s legacy by spreading awareness about IPF and supporting those battling this rare and life-altering condition.


(The author is a leading pulmonologist at Saifee Hospital, Mumbai. Views personal.)

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