The outcome of Maharashtra’s assembly election has surprised politicians and analysts alike. While the ruling Mahayuti coalition celebrated its decisive victory, the opposition Maharashtra Vikas Aghadi (MVA) was left licking its wounds. Post-poll analyses have pointed to the success of welfare schemes like LadkiBahin, effective coordination among the Mahayuti partners, and last-minute policy decisions such as the abolition of tolls at Mumbai’s entry points. However, focusing solely on these surface-level factors risks obscuring deeper shifts in the political calculus of Maharashtra’s voters.
Over the past decade, the BJP has consistently secured over 100 assembly seats in Maharashtra, with a vote share hovering around 26%. This performance is not the result of one-off schemes or charismatic leadership alone. It is the culmination of meticulous booth-level planning, an extensive cadre-based organization, and a clearly articulated ideological vision. While the opposition dabbled in reactionary politics, the BJP presented a coherent narrative that resonated with voters.
The BJP’s emphasis on delivering tangible results has further cemented its credibility. Its push to complete long-pending infrastructure projects, coupled with national achievements like the abrogation of Article 370 and the Ram temple construction, has provided voters with visible proof of governance. Such initiatives reinforce the party’s narrative of Vikas (development) and Virasat (heritage), creating a unique selling point that its opponents have struggled to match.
The MVA, in contrast, failed to present a united front or a compelling alternative. Formed as a post-poll alliance of convenience in 2019, the coalition lacked ideological coherence and a shared vision. The Shiv Sena’s departure from its pro-Hindutva roots, its alliance with erstwhile adversaries like the Congress, and public squabbles over the Chief Minister’s post eroded its credibility.
Similarly, the Congress and NCP appeared disconnected from the changing aspirations of the electorate. Their reliance on legacy issues like inflation and unemployment failed to generate enthusiasm among voters, who have long seen these problems as endemic to Indian governance. The MVA’s inability to modernize its campaign strategy or address grassroots concerns decisively contributed to its downfall.
What sets this election apart is the increasing maturity of Maharashtra’s voters. Issues like agrarian distress, inflation, and urban infrastructure deficiencies remain important, but they no longer serve as the sole determinants of electoral outcomes. Voters recognize that these problems have persisted across administrations and are unlikely to be solved overnight.
Attempts to manipulate sentiment through identity politics also fell flat. Efforts to stoke fears about Gujarat’s economic dominance over Maharashtra, for example, failed to resonate, as voters either dismissed them as baseless or attributed them to broader economic shifts beyond state control. Similarly, the Maratha reservation issue, despite its emotive appeal, failed to sway the electorate, likely because of its cyclical politicization by successive governments.
The electorate’s focus has shifted from emotive rhetoric to measurable outcomes. For instance, while LadkiBahin and other welfare schemes were significant, they succeeded because they were embedded in a broader narrative of governance and delivery. Voters rewarded the BJP not for individual schemes but for its perceived ability to execute its agenda consistently and efficiently.
This pragmatic approach extends to ideological clarity. The BJP’s steadfast commitment to its vision, regardless of criticism, contrasts sharply with the ideological flip-flops of its rivals. The Shiv Sena’sabandonment of its Marathi-centric ethos and the Congress-NCP’s alliance of convenience alienated core supporters and left undecided voters sceptical.
Maharashtra’s mandate holds valuable lessons for India’s political parties. First, voters are demanding clarity of vision and consistency of purpose. Political parties that rely on opportunistic alliances or contradictory positions risk alienating an increasingly discerning electorate.
Second, the importance of grassroots organization cannot be overstated. The BJP’s success underscores the value of meticulous planning and a robust on-ground presence. Opposition parties must invest in strengthening their cadre base and developing comprehensive campaign strategies if they hope to compete effectively.
Finally, political messaging must evolve to reflect the aspirations of a more urbanized, connected, and informed voter base. Traditional issues like unemployment and inflation remain relevant but must be addressed with innovative solutions rather than recycled promises.
For the BJP, the challenge lies in maintaining its momentum. As voters grow more sophisticated, even the smallest missteps will be amplified. Sustaining credibility will require continuous innovation and a commitment to addressing core issues like inflation and infrastructure.
For the MVA and other opposition groups, the path forward demands introspection and reinvention. They must develop a cohesive vision that transcends immediate political gains and resonates with the electorate’s long-term aspirations. Without this, they risk irrelevance in an era where voters are increasingly prioritizing substance over symbolism.
Maharashtra’s election results mark a turning point, not just for the state but for Indian politics as a whole. It has set the stage for a new era of politics, where parties must earn trust rather than assume it. The old playbook is obsolete, and those who fail to adapt risk irrelevance. For a state long seen as India’s political laboratory, this verdict may well serve as a blueprint for the nation.
(The author has worked in a Tata company for more than 30 years.)
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