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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

The Sugar Rush Founder

There is a particular intensity that defines the new wave of young entrepreneurs. They move fast, earn fast, and scale fast — and often believe that momentum itself is the marker of success. Money becomes more than income. It becomes reassurance. Proof. Power. A scoreboard. Recently, I met a founder in his early thirties who is doing exceptionally well financially. His ambition was undeniable. He spoke about growth the way athletes speak about winning — with hunger, focus, and a constant need...

The Sugar Rush Founder

There is a particular intensity that defines the new wave of young entrepreneurs. They move fast, earn fast, and scale fast — and often believe that momentum itself is the marker of success. Money becomes more than income. It becomes reassurance. Proof. Power. A scoreboard. Recently, I met a founder in his early thirties who is doing exceptionally well financially. His ambition was undeniable. He spoke about growth the way athletes speak about winning — with hunger, focus, and a constant need to push further. I admired it. That drive is what builds companies. But what stayed with me was something quieter. He mentioned that in a year when he earned less, he wasn’t in the best place mentally. The dip was not dramatic, but the emotional impact was. It made him feel as though he had slipped backwards — not just in revenue, but in identity. And that is the hidden pressure many founders carry today. For ambitious entrepreneurs, money can begin to feel like a sugar rush: a powerful high that fuels confidence and urgency. When numbers rise, everything feels possible. When they fall, even slightly, it creates unease. The chase becomes endless — not because wanting more is wrong, but because money alone is an unstable anchor. This is where personal branding becomes not a luxury, but a necessity. Many founders assume personal branding is about visibility—posting more, being active online, and becoming “known”. But at serious levels of business, personal branding is far more strategic. It is the reputation that holds when numbers fluctuate. It is the trust that remains even when the market shifts. It is the identity people associate with you beyond a financial year. Because here is what founders eventually learn: revenue is not the only currency in the room. Influence is. In boardrooms, partnerships, investor conversations, and premium client decisions, people don’t only buy the company. They buy the founder’s clarity, credibility, and presence. They buy what your name signals before you even speak. A founder with a strong personal brand does not become fragile when income dips. Their positioning remains steady. Their value is not reduced to quarterly performance. They are trusted for how they think, how they lead, and what they consistently represent. This is what separates short-term success from long-term authority. Without personal branding, founders often fall into an exhausting pattern: constantly proving, constantly chasing, constantly needing the next win to feel secure. With it, something shifts. Opportunities begin to come through reputation, not pursuit. Clients stay for trust, not just delivery. Partnerships form because of alignment, not convenience. Most importantly, personal branding gives founders emotional stability alongside ambition. It reminds them that their worth is not transactional. It is reputational. Money can rise and fall. Markets change. Industries evolve. But a personal brand — built with intention — creates continuity. It allows you to grow without feeling that every slower year is a personal failure. The founders who build lasting legacies are not always the ones who earn the fastest. They are the ones who become unforgettable for the right reasons. Not because they are loud, but because they are anchored. Not because they show everything, but because they signal something consistent: trust, excellence, leadership. In the years ahead, the market will reward founders who are not only wealthy but also respected. Not only successful, but credible. Not only ambitious but also deeply positioned. Because money can be made again. But reputation takes time. If you resonate with this — if you feel the pressure of constantly needing the next financial high. — It may be time to build something deeper: a personal brand that stabilises your success and scales your influence. You can book a free consultation call with me here: https://sprect.com/pro/divyaaadvaani. Not as a pitch, but as a conversation about building a brand that holds – even when the numbers fluctuate. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Sacred Attire

Updated: Jan 30, 2025

The Siddhivinayak Temple Trust’s recent decision to implement a dress code prohibiting short skirts, torn jeans and other revealing attire is a necessary move to uphold the sanctity of religious spaces. Temples are spiritual spaces where devotees seek solace, offer prayers, and connect with the divine. Temples are not mere tourist attractions but sacred sanctuaries. The least that visitors can do is dress accordingly.


The Jagannath temple in Puri, Odisha, and the Banke Bihari temple in Vrindavan have already implemented similar rules, reflecting a growing recognition that religious spaces require a modicum of decorum. In the case of Siddhivinayak, the temple attracts thousands of devotees daily, many of whom have expressed discomfort over attire that they feel clashes with the temple’s spiritual ambience.


Few would question the need for decorum in a courtroom, a government office, or even an upscale restaurant. Yet, when religious institutions enforce dress codes to preserve their sanctity, a chorus of indignation often rises in the name of personal freedom, with such ‘critics’ arguing that such rules reflect moral policing or an imposition of traditionalist values.

But this argument confuses religious sanctity with public space liberalism. No one is being compelled to enter the temple, and those who do should respect the customs that govern it. Even in non-Hindu religious spaces, dress codes are the norm. One does not enter a gurdwara without covering their head, nor a mosque or church dressed in attire deemed unsuitable for prayer. The sanctity of a religious institution should not be sacrificed at the altar of modern whims.


To dismiss this as an encroachment on personal liberties is to misunderstand the nature of such spaces. Religious sites operate under different expectations than public thoroughfares or commercial hubs. They are designed for reflection, devotion, and ritual. While Indian society has rightly evolved towards greater personal freedom in many spheres, faith-based institutions must be allowed to maintain traditions that are integral to their identity. The temple trust has made it clear that its goal is not to impose regressive restrictions but to ensure that all visitors feel comfortable and that the sanctity of the temple is upheld.


Moreover, the argument that religious sites must remain entirely open-ended in their dress codes simply does not hold water. Many of the people who object to these restrictions would scarcely question the need for appropriate attire at a formal event or while meeting a dignitary. The principle is the same -respect for the setting dictates the mode of dress. Those who seek to frame this as a battle between liberalism and conservatism fail to grasp that such measures are about propriety, not repression.


In an era where the lines between cultural expression and decorum are increasingly blurred, it is worth remembering that not every rule is an infringement on liberty. If people can abide by dress codes in secular spaces, they should extend the same courtesy to places of worship.

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