top of page

By:

Bhaskar Nath Biswal

13 May 2026 at 8:30:30 pm

E-Commerce’s Hidden Threat

The modern Indian marketplace no longer echoes exclusively with the chaotic bustle of traditional bazaars. Instead, it thrives within the silent, instantaneous clicks of smartphone screens. From monthly groceries to high-end electronics, digital retail has fundamentally altered how households across the country consume goods. This transition has undoubtedly unleashed unprecedented convenience, democratizing access to products for millions living outside metro cities. However, this...

E-Commerce’s Hidden Threat

The modern Indian marketplace no longer echoes exclusively with the chaotic bustle of traditional bazaars. Instead, it thrives within the silent, instantaneous clicks of smartphone screens. From monthly groceries to high-end electronics, digital retail has fundamentally altered how households across the country consume goods. This transition has undoubtedly unleashed unprecedented convenience, democratizing access to products for millions living outside metro cities. However, this hyper-connected landscape has also exposed a deeply troubling reality. As digital storefronts expand, so does the shadowy ecosystem of cybercriminals eager to exploit the trust and vulnerabilities of unsuspecting shoppers. The digital transaction, once celebrated as a triumph of modern engineering, is increasingly fraught with unseen hazards. Protecting consumers from e-shopping fraud has now become an urgent national imperative. Fraud Surge The sheer scale of India’s e-commerce revolution provides vital context for why online shopping has become such a high-stakes arena. Recent market estimates indicate that India’s e-commerce economy has surged well beyond $140 billion, driven by over 300 million active digital shoppers. Projections show this user base rapidly swelling toward 400 million, largely fuelled by deep internet penetration, affordable smart phones and seamless payment infrastructure like the Unified Payments Interface across Tier-2 and Tier-3 cities. Yet, this remarkable surge in commercial volume has been mirrored by an equally dramatic escalation in cybercrime statistics. Official records from the National Cyber Crime Reporting Portal reveal that citizens have filed over 3.8 million cyber fraud complaints, representing staggering financial losses exceeding Rs. 36,000 crore, with a significant portion stemming from fraudulent online retail schemes. Perhaps most alarming is the historical recovery rate, where less than one percent of stolen funds is successfully returned to victims once transactions cross cyber borders. Despite the pervasive presence of online threats, digital consumers frequently fall into predictable traps that expose them to severe risk. A primary misstep is the failure to maintain basic password hygiene, with millions of shoppers reusing weak or identical passwords across multiple e-commerce platforms and email accounts, enabling attackers to execute swift cascading breaches. Furthermore, shoppers frequently bypass critical verification steps in pursuit of speed, such as failing to verify whether a website domain uses secure, encrypted connections before typing in card credentials. Another widespread oversight is performing financial transactions over unsecured public Wi-Fi networks in cafes or transport hubs, which allows bad actors to intercept sensitive data packets in transit. Many consumers also neglect regular software updates on their smartphones, leaving unpatched security vulnerabilities wide open to malware. Above all, emotional urgency remains the greatest weakness. Impulsive buyers frequently ignore glaring red flags, such as suspicious payment requests or unverified seller profiles. Decoding Scams Recognizing that awareness is the frontline of defence, key industry players and digital safety advocates have begun taking structured action. A prominent example is the consumer handbook, ‘Your Guide to Safe Online Shopping’, developed by Safer Internet India and commissioned by Amazon. The initiative aims to demystify complex cyber security concepts and provide consumers with actionable, real-world tools to navigate the digital marketplace safely. The handbook shines a bright light on the most prevalent fraudulent tactics currently plaguing buyers. To combat these threats, the safety guide emphasizes a multi-layered approach to consumer protection. It urges shoppers to verify web addresses meticulously, refrain from sharing one-time passwords and avoid conducting transactions off authorized brand platforms. Equally important, the guide bridges the gap between technical vigilance and legal empowerment by outlining explicit consumer rights under Indian laws and detailing formal grievance redressal mechanisms. A sustainable defence against online shopping fraud requires an integrated, multi-stakeholder strategy that aligns consumer awareness, corporate accountability and robust law enforcement. E-commerce platforms must continue investing aggressively in advanced artificial intelligence tools to detect cloned websites, eliminate fake merchant accounts and intercept suspicious payment flows before they reach consumers. Concurrently, regulatory authorities and law enforcement agencies must strengthen real-time intervention frameworks, expanding initiatives like the 1930 cyber crime helpline and emergency account-freezing protocols to minimize financial damage when breaches happen. On the demand side, continuous public awareness campaigns, modelled after comprehensive handbooks, must reach deep into semi-urban and rural regions where first-time internet users are most susceptible to manipulation. Ultimately, building a safe digital shopping environment is about preserving trust. Only when digital literacy keeps pace with technological innovation can India truly reap the economic rewards of its e-commerce revolution without sacrificing the security of its citizens. (The writer is a former college Principal and Founder of Supporting Shoulders, an Odisha-based non-profit Trust. Views personal.)

Water for Peace: India’s Role in a Thirsty World



Every year, March 22 is observed as ‘World Water Day,’ a solemn reminder of the most vital yet vulnerable natural resource sustaining life on Earth. Instituted by the United Nations in 1993, this day is meant not just for raising awareness but for galvanizing action toward sustainable water management. The 2025 theme, Water for Peace, underscores the inescapable truth that equitable access to clean water is no longer just an environmental concern but a geopolitical imperative. As the world stares at a water-stressed future, India’s water story mirrors global anxieties while offering opportunities for innovation, equity and resilience.


Globally, water scarcity affects over two billion people. According to the UN World Water Development Report, global water demand is projected to increase by 20–30 percent by 2050, driven by population growth, urbanization, and changing consumption patterns. Alarmingly, more than half of the world’s population experiences severe water scarcity for at least one month each year. Climate change is compounding this crisis through erratic rainfall patterns, glacial retreat and frequent droughts. Internationally, water disputes have escalated. The Nile Basin, the Tigris-Euphrates system and transboundary aquifers in Central Asia are flashpoints where water allocation is tightly interwoven with national security. The concept of hydro-diplomacy is gaining traction, urging nations to move from conflict to cooperation over shared water resources.


India presents a striking paradox. It hosts nearly 18 percent of the global population but possesses only 4 percent of the world’s freshwater resources. The country faces a complex water crisis—floods and droughts often coexist, driven not so much by outright scarcity as by poor management and inadequate infrastructure. The composite water management index released by NITI Aayog in 2018 painted a grim picture: nearly 600 million Indians face high to extreme water stress and about 200,000 people die every year due to inadequate access to safe water.


One of the most pressing concerns is groundwater depletion. India is the world’s largest user of groundwater, extracting more than the United States and China combined. Unregulated borewell drilling, incentivized electricity for irrigation, and poorly managed urban consumption have created a silent and spreading crisis. Several cities including Delhi, Bengaluru and Chennai have seen an alarming fall in groundwater levels while pollution from industrial effluents, sewage and solid waste continues to choke rivers like the Ganga and Yamuna.


Yet, amidst these daunting challenges, there are hopeful developments. India has launched several ambitious programs to reverse the tide. For instance, the Jal Jeevan Mission aims to provide functional household tap connections to every rural household. As of early 2025, more than 13 crore households have been covered, an achievement with profound implications for health, gender equity, and education. In parallel, the Atal Bhujal Yojana, supported by the World Bank, promotes participatory groundwater management in critical regions, empowering communities to monitor and manage their local aquifers. Technological interventions are also on the rise. From membrane-based desalination and wastewater recycling to AI-based monitoring of water bodies, innovation is playing an increasingly central role. Start-ups and research institutions, often supported by the Department of Science and Technology’s Water Technology Initiative (WTI), have developed low-cost arsenic and fluoride removal systems, portable testing kits, and IoT-enabled smart irrigation platforms. However, the journey from pilot-scale solutions to mainstream adoption remains a formidable one.


While these efforts are commendable, it is becoming increasingly evident that technology alone cannot resolve the crisis. What is needed is a fundamental shift in water ethics, behaviour and governance. Water must no longer be viewed as an infinite, freely available commodity. Pricing of water—particularly in agriculture—needs careful yet serious reform. It is irrational to grow water-intensive crops like sugarcane or paddy in arid zones, while rainfed areas remain underutilized. Urban planning must also incorporate a water-sensitive approach. This includes restoring urban lakes, adopting sponge city designs, reviving traditional water harvesting systems like baolis and tankas, and fostering a culture of conservation among citizens.


Moreover, water management must become decentralised, participatory and inclusive. Women, who bear the brunt of water collection in rural areas, must be given a voice in decision-making processes. Inter-state water disputes like those over the Cauvery and Krishna rivers need to be addressed through scientific data-driven, equitable frameworks that emphasize collaboration over confrontation.


Taken together, these considerations point to a clear call to action. As World Water Day prompts us to reflect, we must accept that the age of abundance is over. A new water consciousness must dawn, blending tradition with technology, central mandates with local wisdom and short-term relief with long-term sustainability.


India, with its diversity of challenges and scale of opportunities, can lead by example. It can redefine what it means to be jal samruddh (water prosperous), not by increasing supply alone but by managing demand, reducing inequities, and restoring ecosystems. The world will watch, for India’s water story is a microcosm of the global water future.


Let this World Water Day be a moment when we choose cooperation over conflict, science over apathy, and stewardship over indifference. Water, after all, is too precious to be taken for granted.


(The author is a former Director of Agharkar Research Institute, Pune, Visiting Professor, Indian Institute of Technology Bombay, Mumbai and currently serves as Chair of the Water Technology Initiative, Department of Science and Technology, Government of India. Views personal.)

Comments

bottom of page