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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

The Poetry of a Woman’s Voice

Updated: Feb 24, 2025

Poetry

As I look back on my journey - a life braided with poetry, art and the unshakable love of words - I realize that creativity has never existed in a vacuum for me. It has thrived in the spaces between my roles, in the quiet moments between responsibilities, in the flicker of inspiration that refuses to be ignored.


Poetry, for me, has never been just an art form. It is a way of being, a way of making sense of the world, of love and loss, of joy and struggle. And I want every woman who has ever held a fragment of a poem inside her to know that your voice matters.


When I compiled my poetry collection, ‘Two Cents for My Thoughts,’ it was not merely an act of publication but one of revelation. The poems, which are reflections on love, loss, nature and empowerment, were my attempt at dialogue, an offering to the reader, inviting them to share their own two cents in return. Recognition from the Sahitya Akademi and the Rama Chowdhury Memorial Award was an affirmation that the words I had poured onto paper had resonated beyond my own experience. Yet, the true reward has been the conversations my poetry has sparked, between writer and reader, between art and soul.


That fusion of art and language is something I have explored not just in my own work but in my academic pursuits as well. Studying German literature opened an entirely new dimension of storytelling to me. Immersing myself in the works of Goethe, Kafka, Brecht and Grass, I discovered the vast possibilities of literature, the way it can embrace allegory, realism and satire all at once. As a DAAD scholar, I was fortunate to engage with diverse perspectives, to challenge and refine my own understanding of literature’s role in shaping thought and culture.


But my passion for language is not confined to the written word alone. Language is, at its core, a force that both unites and distinguishes cultures. Teaching German as a foreign language has provided an opportunity to bridge worlds through words.


Balancing my roles as a writer, artist, educator, and mother has been its own kind of artistry. I have learned to prioritize, to embrace the reality that I cannot do everything at once, and to find joy in each role I play. The secret, I believe, lies not in perfect equilibrium but in passion. When you love what you do, when creativity fuels your every step, you find the energy to keep weaving, keep writing, keep painting.


Too often, as women, we hesitate, we wonder if our words are important enough, if they carry weight, if they will be heard. I have learned that poetry does not ask for permission but demands honesty.


This belief led me to create the Minati Banerjee Memorial Award and the Madhumita Sarkhel Award, named after two extraordinary women - my grandmother and mother - who shaped me as a writer and as a person. They were the ones who first introduced me to the magic of words, from Enid Blyton’s tales to Tagore’s poetry and instilled in me a love for storytelling that has never waned. The awards are my way of championing women writers who dare to share their voices, challenge conventions, and who, in turn, inspire future generations.


To any woman out there, hesitant but yearning to write poetry: begin. Let your words take shape, imperfect and raw. Let them grow. Your voice is needed. The world is waiting!


(The author is a poet and educator whose work has appeared in national and international publications; her debut poetry collection, ‘Two Cents For My Thoughts,’ was launched at the Sahitya Akademi in New Delhi.)

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