Prateek Sethi

The Great Indian IP Mirage

In India’s animation industry, intellectual property is a persistent illusion that is poorly understood and rarely built to last. Let’s begin with a term that has been abused more than...

The Great Indian IP Mirage

Too Much Content, Too Little Craft

In the age of user-generated content, Indian automotive brands must rediscover the craft of storytelling amid a sea of visual noise. By 2026, India’s automotive brands are producing more visual...

Too Much Content, Too Little Craft

India is Drowning in Its Own Trash

India’s streets, beaches, and highways are drowning in garbage. Will we ever learn to clean up after ourselves? A recent journey along the Maharashtra-Goa coastline should have been an ode...

India is Drowning in Its Own Trash