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By:

Naresh Kamath

5 November 2024 at 11:00:38 am

Corporatisation of Ganesh Mandals affect devotees

People carry an idol of lord Ganesh to a 'pandal' ahead of 'Ganesh Chaturthi' festival in Mumbai on Tuesday. Mumbai: As the Aagman (welcoming) of Lord Chintamani saw a sea of humanity descend in the Lalbaug-Parel belt on Saturday, one could not escape the stamp of the Adani Group which has now become an exclusive partner of the Chinchpokli Sarvajanik Utsav mandal. Following the Ambani’s which has patronised the nearby Lalbaugcha Raja from the last few years, the move by the Chinchpokli Ganesh...

Corporatisation of Ganesh Mandals affect devotees

People carry an idol of lord Ganesh to a 'pandal' ahead of 'Ganesh Chaturthi' festival in Mumbai on Tuesday. Mumbai: As the Aagman (welcoming) of Lord Chintamani saw a sea of humanity descend in the Lalbaug-Parel belt on Saturday, one could not escape the stamp of the Adani Group which has now become an exclusive partner of the Chinchpokli Sarvajanik Utsav mandal. Following the Ambani’s which has patronised the nearby Lalbaugcha Raja from the last few years, the move by the Chinchpokli Ganesh Mandal to partner with the Adani group is increasingly seen as corporatisation of the most popular festival of Maharashtra.“There is no partnership or deal as such. We have just given them exclusive advertising rights,” said Santosh Sohni, secretary of the Chinchpokli Ganesh mandal. He said that Adanis approached the Mandal after being impressed by the social work undertaken by the Mandal. The Mandal is creating a replica of the famous Tirupati temple to house Lord Ganesh this year.However, this has not gone well with both the devotees as well as political parties who described it as a hijacking of this festival by the corporates.For the neighbourhoods, the festival which was financed by small donations by households and small shopkeepers, entry by the corporates with deep pockets is seen as loss of innocence of this fest.“This Maharashtrian festival is being taken over by the corporates and this is just a beginning. The whole area will be monopolised by Adani and Ambani banners and gradually they will lord over the mandals,” warned Maharashtra Navnirman Sena (MNS) leader Sandeep Deshpande. “The common Karyakartas (workers) will be getting increasingly marginalised and paid workers will rule,” he added. Anant Ambani, Executive Director, Reliance Industries was appointed as honorary advisor of Lalbaugcha Raja and is a familiar face during the 11-day festival regularly taking part in the daily Aartis. In fact, last year, he also took part in the Visarjan (immersion) of the Lord. In 2024, Anant Ambani and Reliance Foundation gifted a 20-kilogram gold crown valued at Rs 15 crore to Lalbaugcha Raja.Deshpande has a point as till last year, majority of the banners outside Lalbaugcha Raja were of the Reliance group and featured Anant Ambani prominently. Huge Opportunity The Parel-Lalbaug belt dominated by the labour and middle class is the mecca of Ganesh Festival which is visited by crores of people across the country during the 11-day festival. Sunil Ghume, a resident of Parel who has seen the festival evolved across decades, asserts, “The corporates see a huge opportunity in this area as it gives them a branding opportunity as well as helps them to network.” “Do you think these Mandals can defy these corporates given their money power and influence?” questioned Ghume. Ghume rued that locals are feeling being left out in the festivals. “Families used to come together, hold competitions and mingle together. However huge funding has played a spoilsport,” he added.Though the Sarvajanik Ganesh festival was started by Lokmanya Tilak as a part of political mobilisation against the British rule in 1893, it was Shiv Sena founder Bal Thackeray who realised the potential of this fest. The Ganesh festival played an important role in the growth of the saffron outfit which can be gauged from the fact that all major Sena leaders have headed Ganpati mandals. The Ganesh Galli Mandal is headed by Kiran Tawde who is a current BMC corporator from Shiv Sena UBT while Sudhir Salvi who is currently secretary of Lalbaugcha Raja is a top Sena leader. Till a decade back, going to Lalbaug-Parel belt and visiting various Ganesh Mandals and enjoying the different poses of the Ganesh Idol used to be family routine. However, this has all changed as getting here during the fest is a herculean task and getting Darshan of Lalbaugcha Raja takes hours standing in serpentine queue. “During childhood it was pleasure to visit various mandals. But now it’s becoming impossible given the mammoth crowd. The rich people get faster access while common people have to wait for hours,” rued 55-year-old Mahesh Halwai, who is a Lalbaug resident.

Bharat’s Jetson Cities, Light-years Away from Nature

Updated: Jan 20, 2025

Jetson Cities

One thing is for certain: our Bharatiya cities, the big metros and towns, are fast becoming like the ‘Jetson’ cities. For those who are unaware of Jetson cities, these were first shown in the famous Hanna-Barbera cartoon series, the Jetsons, set in the 2100s, where cities are air-tight glass globules tethered to the ground, and the only way to get in and out are the flying cars. Yes, we, the city-dwellers, aspire to tall skyscrapers, spectacular bridges, world-class tunnels, swooshing metro trains, and we are building Jetson-like flying cars. A few HD drone images here and there, during the day and at night and around twilight, and we are content that our cities have become the cynosure of our own eyes. We want our cities to be brightly lit, with neon signs, laser shows, and large billboard videos. We would then fulfil our inner desire to have a city on par with Tokyo, New York, and Shanghai.


Our buildings, designed for the next 30 years, are well air-conditioned, shielding occupants from a soupy dust bowl of brown smog, soot, particulate matter, and fine dust. It is said that most new home buyers invest at least 10% of their property’s price in enhancing the interiors, soundproofing their homes, using air purifiers and conditioners, and disconnecting from the outside world for that much-needed solace. Indeed, large builders promote their projects as close to nature amidst tranquillity. However, there is always another builder eager to get one plot of land ahead of yours to enjoy that nature. To be truthful, access to nature now comes at a premium - even the skies.


Let’s assume the working-age population is occupied in the leisure of our Jetson cities, but how many of their young school and college-going kids have seen the long arm of the Milky Way galaxy from their cities? How many have witnessed a comet zooming by? How many know about endemic plants with medicinal properties? When did they last see a chirping house sparrow? How many know that the nearest sewage drain was once a freshwater stream? When did they last find their suburban beach prettier than the resort beaches of Maldives?


The intent to ask these questions is simple: Bharat is currently at a crossroads. Pundits are enthusiastic about a cultural renaissance on the horizon. Corporate leaders, on the other hand, want us to invest hundreds of hours each week to pay our dues to the growth of the national GDP. But no one asks, if a cultural renaissance is to occur, who will generate the new understandings and insights of nature that arise typically during such a period of human advancement? No one is actually asking, for whom are we building the nation if there is no time for children, or worse, if there is no time or intent to have children. In the process of growing rich, we are about to become old. By 2047, 65% of the population under the age of 35 will grow beyond 35 all at once, and we’d have an enormous population in advanced ages with a tapering young population, a graph that looks like a banyan tree. Unfortunately, that young population will have no access to the knowledge that nature has to offer, neither flora and fauna nor the seas and the skies.


Our urbane lifestyles need tempering. Such tempering can occur only if we ensure the revival of natural sciences during this period of cultural renaissance and nation-building. Let’s not rely solely on the educational system. With Indian Knowledge Systems, constructive changes are underway, and academic curricula are poised to improve for the greater good. However, true knowledge arises only when parents and grandparents introduce children to nature. Genuine understanding also develops from extracurricular activities in schools and colleges that encourage kids to observe, journal, and act on their discoveries. On the positive side, our country’s forest cover is increasing, as announced by the government. However, efforts must be made to ensure that every school or college, whether in Mumbai, Vijayawada, Gorakhpur, Ratlam, Thrissur, Bhuj, Faridabad, Imphal, Manali, Cuttack, or Ajmer, guarantees that their students are well aware of the endemic nature of their surroundings and are regularly observing and recording data on whatever interests them. Let kids observe rivers and understand the volume of water that flows through them. Let children learn about the decline of house sparrows in their cities and what steps should be taken to revive their populations. Let them study the bees in their nearby groves and recognise the vital role these bees play in nature.


Of course, you need to learn AI, robotics, fintech, the next generation of management courses, and all the engineering bells and whistles. However, we must not leave the next generation with inadequate comprehension and skills for understanding nature. We must ensure that nature conservation is not merely lip service or a tool for politicised green activists. This can be achieved if natural sciences are given the respect they deserve at the school, undergraduate, and postgraduate levels.


Indeed, I am a plebeian, and you might feel that you, too, could write a rant about the plight of our urban lives. Urban development and municipal experts have many solutions to propose, but few are willing to take action. However, that is not the issue I wish to highlight. I aim to illustrate a much larger concern—that Indian city dwellers are disoriented and devoid of nature, lacking a guiding star to lead them toward a brighter future. Our cities of Mumbai, Delhi, Bengaluru, Ahmedabad, Kolkata, and Chennai have taken on characteristics reminiscent of Jetson-like cities. We show little regard for the Nagar Devata, Gram Devata, and Van Devata, who have protected the cities, towns, and forests that once surrounded us. We wait for formal governance to clean up our beaches, rivers, and ponds without making sufficient efforts to prevent pollution in the first place.


For those striving to grasp spirituality not through the Puranas and Aadi-Granth but through new-age podcasts, I recommend watching Vinay Varanasi’s podcast on Bhagavan Vishnu’s Dashavatar. If it is clear that Bhagavan Vishnu does not tolerate disregard for Bhudevi or Mother Earth, why do we, the devotees of Bhagavan Vishnu, continue to pollute our Mother Earth—her air, soil, waters, and sounds? Or have we taken Elon Musk's words at face value, assuming our next destination is Mars after destroying Earth, only to ruin Mars later, even worse than its current clinically sterile state? If that is the case, then bear with me when I say this: these Jetson cities stand on precarious pillars of ego, victimhood, apathy, and consumerism, waiting to be toppled either by the true harbingers of order or by false prophets. Therefore, teach the next generations to observe nature, appreciate our coexistence with other species, and venerate the forces of nature. By doing so, we humans will be good, at least for the next thousand years. If not, prepare for a bleak future by the end of this century.


(The author is a Space and Emerging Technology Fellow at the Centre for Security, Strategy and Technology, Observer Research Foundation, Mumbai. Views personal.)

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