Mumbai: As Prime Minister Narendra Modi’s nationwide ‘austerity’ drive gathers steam, Maharashtra appears to have embraced the campaign with a blend of seriousness, symbolism and political theatrics. With fuel conservation offering a windfall of photo opportunities, protest pageantry, bouts of comedy, the people and politicians took up the frugality challenge with gusto – on motorcycles and electric cars to white horses or horse-carriages and bullock-carts, or plain footing