The protein isn’t missing from Indian food; we just aren’t using it smartly. AI generated image Today when you walk through mall shelves, open any fitness app, scroll through any wellness reel, or walk into a gym, the message is very clear – eat more protein. High-protein biscuits, protein bars, Protein-fortified atta competes with regular flour on supermarket shelves. Whey powder sachets and containers sit next to multivitamins at every pharmacy counter. Big pharma and food