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By:

Rahul Kulkarni

30 March 2025 at 3:32:54 pm

Why the Majority Doesn’t Matter

Most change fails not from resistance, but from weak coalition design. Even if you negotiate well, you can still fail for a boring reason: You built the wrong coalition. This week we step into the third act of this series: modernize without backlash. Most leaders walk into an MSME thinking change is a vote. If most people agree, you win. That’s corporate thinking. In legacy Indian SMEs, the majority is usually passive. The people who matter are the ones who can stop the flow.   Which Seat...

Why the Majority Doesn’t Matter

Most change fails not from resistance, but from weak coalition design. Even if you negotiate well, you can still fail for a boring reason: You built the wrong coalition. This week we step into the third act of this series: modernize without backlash. Most leaders walk into an MSME thinking change is a vote. If most people agree, you win. That’s corporate thinking. In legacy Indian SMEs, the majority is usually passive. The people who matter are the ones who can stop the flow.   Which Seat Inherited seat: you may have authority, but you still need backing beyond the family name. Hired seat: you may have ideas, but you don’t have a home team yet. Promoted seat: you may have relationships, but you don’t automatically have permission.   In cricket, you don’t win because you have 11 batsmen. You win because the field is set right for the plan. A bowler can be doing everything right and still leak runs if the field leaves gaps. Singles become boundaries. The team blames the bowler. But the real issue was field setting. That’s how change fails in MSMEs.   Veto Players A small blocking group can stall you even if everyone nods in meetings. They don’t argue. They sit at gates: - Money release - Purchase approvals - Dispatch control - Owner access They can delay, create exceptions, raise “data doubts,” or ask for “one more confirmation.” And then they do the most effective thing of all: quietly wait for your energy to fade.   Own Work In one assignment, I thought I had the room. People smiled, agreed, even said, “Very good”. Two weeks later, nothing had moved. Two gatekeepers kept adding small speed-breakers. Every objection sounded reasonable. Over a month, the pilot died … no drama, just suffocation. That’s when I learned: in MSMEs, you’re rarely battling resistance. You’re battling veto power.   Coalition Math Political scientist William Riker had a simple idea: you don’t need everyone, you need a coalition that’s just big enough to win and hold. In a company, that means: enough of the right people so the new way becomes unavoidable. And people don’t jump alone. Most switch only when they see others switching because nobody wants to be the first person who looks foolish. So, your job is not “get buy-in from 50 people”. Your job is: 1. Build a small winning coalition 2. Neutralise the blocking coalition 3. Make it visible so the passive majority follows Politics Drama Name the gates Write the 3–5 gates your change must pass through (money, approvals, dispatch, data). Then write who controls them in real life. Pick your first five supporters Not supporters in principle. People who will act. Five is enough to cover gates without becoming a crowd. Pay the coalition cost upfront Each supporter needs one thing to stay aligned: respect, safety, credit, clarity, control of exceptions. Ignore this, and support disappears the first time pressure comes. Neutralize blockers calmly You have three moves: Convert: give them a dignified role and protect the interest they fear losing. Bypass: redesign the workflow so their veto reduces. Contain: limit their veto to exceptions, not the main flow. What you should not do is start a public fight too early. That creates camps. Camps create long wars. Wars kill modernization.   Field Test Name your first five supporters for your next change. Against each name, write ONE concession they need to stay aligned. Example: “You chair the weekly ritual.” “Pilot data won’t be used for appraisal.” “You control exceptions, but exceptions must be logged.” “Your method becomes the base standard.” “Your role is made explicit.” If you can’t name five, you don’t have a coalition yet. You have a hope.   In MSMEs, the majority is tired, busy, and risk-sensitive. They won’t lead your change. They will join it when it feels safe and inevitable. So, stop trying to convince everyone. Set the field properly. Build alignment with five. Neutralise the two who can block.   (The writer is a co-founder at PPS Consulting. He is a business transformation consultant. He could be reached at rahul@ppsconsulting.biz.)

A beacon of hope for rural athletes

Updated: Oct 22, 2024

How Akash Shinde transformed from a shy village boy to a prominent kabaddi player

beacon of hope

Mumbai: In the heart of Nashik's Adgaon village, a young boy Akash Shinde dared to dream big. Little did he know that his journey from playing in the muddy grounds of his town to becoming a PKL winner would inspire a generation of aspiring athletes.


“Initially, when I used to play, I would come home with bruises because Kabaddi was played in the mud,” Akash recalls as he enters his fourth season with the Puneri Paltan. And despite his family's initial concerns, his passion for kabaddi burned bright, fuelled by the unwavering support of his early mentors Sagar Malwade and Vinod Labde.


His path to success was far from smooth. He faced numerous setbacks, failing to make the cut in his first attempts at various levels. “I fell short in my first attempts at all levels. I went for my senior camp for Maharashtra and fell short there too!”


But instead of letting these failures discourage him, Akash used them as stepping stones. “These setbacks kept me determined, and I knew I needed to try harder and with renewed energy to show the world what I could do and achieve.”


His breakthrough came in 2019 at a seniors’ trial in Nashik. This performance opened doors, leading him to play in the Junior Nationals and eventually catching the eye of Yuva Paltan, which is the Puneri Paltan’s academy.


The turning point in Akash’s career came when he represented his college in Beed, earning his first chance to play for Maharashtra. Under the guidance of Anil Jagdale and Kailas Jagdale, his skills flourished. His journey accelerated as he moved from Mahindra & Mahindra to Yuva Paltan, where mentors like Sangram and Ashok helped refine his game.


Akash’s PKL debut with Puneri Paltan in Season 8 was a moment of immense pride, not just for him but for his entire village. “No player from the Nashik region had made it to PKL or even the Maharashtra team, so it was a shock, a pleasant one, for everyone. The entire Nashik district was very happy. It felt really good,” he reminisces.


But it was in Season 9 that he truly announced his arrival, becoming a formidable force on the mat. In the 22 matches that Akash played on the way to his first PKL final, he scored 139 raid points, averaging 6.32 raid point per match.


His performances caught the eye of the national selectors, earning him a spot on the Indian team for the Asian Games. “I received my Team India kit on the 27th of October. I still remember it,” he says.


The crowning glory came in PKL Season 10 when Akash, along with his Puneri Paltan teammates, lifted the coveted trophy. Albeit playing a diminished role, he managed an impressive 56 raid points in the 13 matches he played. “There was only one target then... we had made up our minds that we had to win the title this season, whatever it took,” he shared, reflecting on the team’s collective determination. Now, Akash stands as a beacon of hope for young athletes from rural India. His message to them is clear: “Keep believing in yourselves and your dedication and efforts.” He emphasizes the importance of loyalty, urging young players to stay true to the clubs that nurture them.


As he prepares for PKL Season 11, his journey from the muddy grounds of Adgaon to the bright lights of Pro Kabaddi serves as a testament to the power of dreams, determination, and unwavering support.

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