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By:

Rajendra Pandharpure

15 April 2025 at 7:55:54 pm

Pune’s drought could dry up business

Water rationing threatens to hit the city’s wedding industry, construction sector, retail trade and livelihoods. Pune : Pune is beginning to feel the economic sting of drought. A 10 percent cut in the city’s water supply has already been implemented, and the municipal administration has indicated that the reduction could rise to 20 percent or more over the next two to three months. What appears at first to be a water-management crisis could soon become a wider economic problem, affecting...

Pune’s drought could dry up business

Water rationing threatens to hit the city’s wedding industry, construction sector, retail trade and livelihoods. Pune : Pune is beginning to feel the economic sting of drought. A 10 percent cut in the city’s water supply has already been implemented, and the municipal administration has indicated that the reduction could rise to 20 percent or more over the next two to three months. What appears at first to be a water-management crisis could soon become a wider economic problem, affecting businesses, construction activity, employment and household budgets. The Pune Municipal Corporation has begun shutting off the water supply every Thursday. Swimming pools and vehicle-washing centres have been closed, while the use of water for construction has been prohibited. The state government has directed the civic administration to ensure that the reserves in the Khadakwasla dam chain, which supplies Pune, last until August 2027. The challenge could become more acute in the months ahead. Meteorological experts have forecast a milder winter and significantly higher temperatures this year. If these predictions hold true, increased evaporation could place further pressure on the city's water reserves, potentially necessitating stricter rationing. For residents accustomed to a relatively abundant water supply, cuts of 20 percent or more would demand a substantial adjustment in daily life. Intense Pressure The economic consequences are beginning to emerge. The closure of vehicle-washing centres has deprived young people employed in low-skilled jobs of their livelihoods. Swimming-pool closures have similarly affected security guards and lifeguards. These may appear to be small, isolated losses, but they expose a larger problem: when water-intensive businesses are forced to shut down, the burden falls disproportionately on workers with few financial reserves and limited employment alternatives. The impact could spread to Pune’s lucrative wedding industry. The wedding season traditionally gathers momentum after Tulsi Vivah in the month of Kartik, generating business worth more than Rs. 200-250 crore. Pune has long attracted affluent families from outside the city who prefer its venues and facilities for wedding celebrations, partly because of its historically reliable water supply. Persistent restrictions could undermine that advantage. Wedding venues, caterers, hotels and other service providers depend on a dependable water supply to operate. If rationing becomes more severe, organisers may reconsider their choice of venue, while businesses could face higher operating costs and disruptions. An industry that generates substantial seasonal revenue also supports a network of workers and small enterprises, making the potential economic fallout wider than the immediate loss of bookings. Rural-Urban Connection Pune’s commercial fortunes are also linked to the health of the rural economy. A good agricultural harvest typically improves rural incomes, supporting spending on goods and services in urban markets. When farm earnings weaken, that spending tends to contract, affecting traders, retailers and other businesses. If rural incomes remain subdued, the city’s commercial sector could face an additional headwind at a time when water scarcity is already threatening business activity. The interaction between agricultural distress and urban water shortages could therefore deepen the economic slowdown. Construction presents another major vulnerability. Like many large cities, Pune depends heavily on real estate and infrastructure development to sustain economic activity and employment. Construction projects generate demand across a broad network of industries, from building-material suppliers and transport operators to contractors and daily-wage workers. A prolonged restriction on construction-related water use could delay projects, raise costs and disrupt work schedules. If projects stall, the effects will extend beyond developers to workers, suppliers and businesses that depend on the real estate sector. Rising Inflation For ordinary citizens, the prospect of tighter water rationing comes amid an already difficult cost-of-living situation. Food and restaurant prices have risen sharply. A cup of tea now costs more than Rs. 30, while a serving of idli-sambar can exceed Rs. 90. Even street food, traditionally an affordable option for working people, has become increasingly expensive. These prices illustrate the pressure on household budgets, particularly those of workers whose incomes have not kept pace with rising costs. If water shortages push up operating expenses for restaurants, caterers and other businesses, consumers could face further increases. The extent of any additional price rise will depend on how severe and prolonged the restrictions become. The working class is particularly exposed. Workers in vehicle-washing centres, swimming pools, construction and allied services may lose income precisely when everyday necessities are becoming more expensive. Unlike larger businesses, many such workers have little capacity to absorb a prolonged interruption in earnings. Pune’s immediate challenge is to conserve enough water to carry the city through the coming months. Yet the implications of the drought extend well beyond household taps and civic supply schedules. Trade, real estate, hospitality and seasonal businesses all depend, directly or indirectly, on the availability of water. The two sectors facing particular uncertainty are trade and real estate. The former could suffer from weaker consumer spending and disruptions to commercial activity; the latter could be affected by restrictions on construction and the risk of project delays. The consequences would be felt across employment and the wider urban economy. Pune’s residents and businesses have not had to contend with water cuts of 20 percent or more on a sustained basis. Adapting to such restrictions will be difficult, especially if temperatures rise and the drought persists.

A Love Letter to Amchi Mumbai

Jan 18
4 min read

Dearest Mumbai,

 

Congratulations!

 

You are finally going to get a Mayor after almost a decade. I, along with countless Mumbaikars, am relieved and hopeful. You are an exceptional city, embracing people from all walks of life. While some see dizzying heights of success, there are also stories of those who faded away into failure. But the one thing that remains constant is your undying spirit. To truly understand it, one must walk on your sometimes smooth, sometimes potholed roads. Breathe in the clean, fresh air at Juhu Beach, or dare to inhale the toxic air-polluted areas (cue Dharavi). Your stunning architecture feels like the stuff of legends—timeless yet modern—while everything in between is marked by either shanties or dilapidated buildings.


Ask anyone living or visiting; you sure do make a very strong impression. You are undoubtedly the safest city in India for girls/women, and for that, I am so thankful. There is a surprise in every nook and corner of your lanes. Sometimes etched with cool graffiti or (unfortunately) laced with pan spit marks! Yes, every time I see how random people try (in their ignorance) to litter you. Something moves inside me, and I am left aghast that the city, which has fulfilled the dreams of countless people, is not respected enough for it to be kept clean.


Whenever it rains here, the dust-filled trees suddenly turn into an emerald oasis. Your air, which humans try their mighty best to pollute here, gets a revamp (even if it lasts just for a few days). Surrounded by the sea, you have seen it all. From kingdoms vying to claim you as their own to being offered as dowry in the 1600s during the marriage alliance between King Charles II of England and Catherine of Braganza, the sister of the King of Portugal.


You have an exotic plethora of service providers. From dabbawalas, tea sellers, and rickshaw drivers to doctors, engineers, and lawyers, and these days, dare I say, ‘influencers’. Yet through it all, there is room for more. You somehow always open up your heart (and burst at the seams with human space) to embrace more dreamers.


Each day, hundreds step foot on you, and somehow, most of them learn to adjust to your tenacious, vivacious, chaotic vibe! Tell me, how many cities on this planet can boast of this virtue?


What we desperately need now is to set in motion a plan to just tweak you ever so slightly without touching your soul. We no longer want people hanging from open train doors and falling to their deaths. Nor do we want pregnant women and older folks to suffer any mishaps while travelling or walking on potholed roads. And we definitely would love every road to have a dedicated separation for ambulances and two-wheelers! Now, that will be a game-changer for real!  


The cops who are selflessly serving your citizens – they sure do deserve a raise and better living conditions. There must be trained professional cleaners to always ensure your streets are never littered. The contractors who rebuild your roads must do such a good job that you forget the next monsoon; the roads should last for at least two decades sans any potholes or unevenness. Crowd management is the dire need of the hour. I've seen it happen abroad, so it sure can happen here in a civilised manner as well.


People from all faiths celebrate their festivals with so much fanfare here, from Pongal to Holi and Ganesh Chaturthi to Diwali and Eid to Christmas and so many more! The unity I see here is beautiful. The different cultures all coming together seamlessly, and Mumbaikars mindful of each other's faiths and traditions... It is incredible...


Of course, no mention of the 'city of dreams' is complete without these three things: Bollywood, gully cricket and food (wada pav, pav bhaji, paani puri, etc...) From the glamorous arclights where legends like Rafi and Kishore have immortalised our love for you with songs like 'Zara hatke zara bachke yeh hai Bombay meri jaan' (CID (1956)) and 'Ee hai Bambai nagariya tu dekh babu wa...' (Don (1978)) to stellar dialogues like 'Mumbai ka king kaun? Bhiku Matre!"which Manoj Bajpayee says, standing at your mesmerising shoreline in Satya (1997). Bollywood has a plethora of love notes for you, and the love story will continue forever!


You have given birth to legends through gully cricket. I always smile when I see kids playing the game so passionately because I know at least one of them will become the next big thing in cricket.


You truly have at all times made us feel like kings and queens! Because somehow all of us have had one moment in your magical arms where you have made us feel like royalty... yes, we have 'arrived'. Yet, we have failed to give back that love to you somehow... I can't tell you how much I love you, but I show it in different ways.


For starters, I do not spit on your ground, for I consider it sacred; I always pray for your prosperity and safety. You are, after all, in many ways the financial backbone of our dear country, India! Then I make sure that neither I litter nor allow anyone else to do so. I make it a point to stand in a proper line even though most people here don't know how to do so! I pay my taxes on time. I separate wet waste from dry waste, and I avoid plastic like the plague! I mostly buy local, and yes, I do visit the beach just to admire your majestic beauty. Believe me, I've seen sunsets in Madrid, Berlin, Kuala Lumpur, Rome and many more international cities... but all those aside, your sunsets are in a whole different league. A sprinkle of gold, a dash of pink and orange and a tiny dollop of purple and royal blue... the sky turns into a stellar piece of artwork during your sunsets.


So, my darling city, I hope that with you finally getting a Mayor, you continue to shine and prosper. Amidst the hustle, bustle and chaos, we all know it is high time, but you sure do need a gentle upgrade that has been long overdue!

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