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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

The Real Reason You’re Not Expanding

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients...

The Real Reason You’re Not Expanding

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients are satisfied, and their teams respect them, yet expansion remains frustratingly slow. Recently, a business owner shared a thought that many silently carry: “I’m doing everything right, but I’m not being seen the way I want to be seen.” He was honest, humble, and hardworking. He listened more than he spoke, stayed polite at networking events, delivered consistently, and maintained a quiet presence. But in a world where visibility often determines opportunity, quiet confidence can easily be mistaken for lack of influence. The reality is stark: growth today is not driven only by performance. It is powered by perception. And when a founder’s personal brand does not match the scale of their ambition, the world struggles to understand their value. This is the hidden gap that many high-performing business owners never address. They assume their work will speak for itself. But the modern marketplace doesn’t reward silence — it rewards clarity, presence, and personality. If your visiting card, website, social media, communication, and leadership presence all tell different stories, the world cannot form a clear image of who you are. And when your identity is unclear, the opportunities meant for you stay out of reach. A founder may be exceptional at what they do, but if their personal brand is scattered or outdated, it creates confusion. Prospects hesitate. Opportunities slow down. Collaborations slip away. Clients choose competitors who appear more authoritative, even if they are not more capable. The loss is subtle, but constant — a quiet erosion of potential. This problem is not obvious, which is why many business owners fail to diagnose it. They think they have a sales issue, a market issue, or a demand issue. But often, what they truly have is a positioning issue. They are known, but not known well enough. Respected, but not remembered. Present, but not impactful. And this is where personal branding becomes far more than a marketing activity. It becomes a strategic growth tool. A strong personal brand aligns who you are with how the world perceives you. It ensures that your voice carries authority, your presence commands attention, and your identity reflects the scale of your vision. It transforms the way people experience you — in meetings, online, on stage, and in every business interaction. When a founder’s personal brand is powerful, trust is built faster, decisions are made quicker, and opportunities expand naturally. Clients approach with confidence. Partners open doors. Teams feel inspired. The business grows because the leader grows in visibility, influence, and clarity. For many business owners, the missing piece is not skill — it is story. Not ability — but alignment. Not hard work — but the perception of leadership. In a world where attention decides advantage, your personal brand is not a luxury. It is the currency that determines your future. If you are a founder, leader, or business owner who feels you are capable of more but not being seen at the level you deserve, it may be time to refine your personal positioning. Your next phase of growth will not come from working harder. It will come from being perceived in a way that matches the excellence you already possess. And if you’re ready to discover what your current brand is saying about you — and how it can be transformed into your most profitable business asset — you can reach out for a free consultation call at: https://sprect.com/pro/divyaaadvaani Because opportunities don’t always go to the best. They go to the best perceived. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

A wait of 27 years over

Updated: Oct 22, 2024

Ranji Trophy Champions

Mumbai is considered as Capital of Indian Cricket, a cradle of Cricket in India its record in domestic cricket is enviable. The 42 times Ranji Trophy Champions and now 15 times Irani Cup winners! It retained Ranji Trophy between 1958-1973, which is a record. Double crown for Mumbai after a long wait of 27 years.


The Glorious History

Irani Cup match is played between Ranji Trophy Champions and the Rest of India team selected on the basis other teams best, talented players. It is an annual feature of BCCI Cricket Calendar. Zal Irani who was BBCI’s first Treasurer since its inception, later a Vice-President and President (1966-67) was honoured by having a Trophy presented in his name. It started in 1959-60 and was played at end of the season. After five years, it was shifted to the beginning of the next season. This Irani Cup tie gives valuable data about the form of current players

This season 2023-24 has been amazing for Mumbai Cricket. They regained the Ranji Trophy after a long gap. With most of their star players away on national duty representing India in WC and WTC matches they showed the class. The newly looked Mumbai Team played well under the Captaincy of Ajinkya Rahane, a veteran Test stalwart.

Ajinkya led the side well though he didn't contribute much with the bat except in the final at Wankhede Stadium against Vidarbha. Ajinkya is always a captain cool. He is very shrewed with tactics. He led the bunch of talented youngsters which included Khan siblings Sarfraz and Musheer, Tanush Kotian (find of the season), pacer Awasthi, Tushar Deshpande (presently in UK for treatment), Shams Mulani, the crafty left arm spinner who along with Tanush Kotian plotted the downfall of opposition batters.


The Turning Point

In the Irani Cup match played on the red soiled Bharat Ratna Atal Bihari Vajpayee Ekana Cricket Stadium in the first week of October Mulani bowled 40 overs and bagged 3 wickets but two main Rest of India batters, opener Abhimanyu Easwaran and Dhruv Jurel who stitched a partnership of 165 runs and frustrated the Mumbai team but Mulani exploiting the rough got Abhimanyu sweeping and catch was held by Tanush running in from short fine leg. Tanush then polished of ROI tail very swiftly. ROI lost last six wickets for just 23 runs. Both the tweakers bagged three wickets and Mumbai gained vital first innings lead of 121 runs.

Known for its batting Mumbai started badly in Irani Cup losing three wickets for 37 runs but skipper Ajinkya Rahane along with Shreyas Iyer and then with Double Centurion Sarfraz Khan put Mumbai innings back on track. Rock solid Batsman Sarfraz Khan scored unbeaten 222 runs which enabled Ranji Champions to reach 537 runs in 141 overs.


The New Hero

Real hero of this Irani Cup match was Tanush Kotian, an allrounder. The 26-year-old, a resident of Kannamwar Nagar, Vikhroli is a find of the season. His father Karunakaran Kotian is also a well-known name in Mumbai’s maidan cricket. Tanush also imbibed cricket from his father. He has progressed well making rapid strides in at national level.

A product of IES School, Dadar he is now the "Talk of the Town" by his exploits on field in Ranji Trophy tournament 2023-24. He got the Best Player Award for his eye catching all round performance. Last season, he scored a brilliant century and shared last wicket century record partnership with Tushar Deshpande, who also scored a maiden century.

"Bap se Beta Sawai"

Karuna is proud of his son’s performance. He wished his son should play in the IPL and Tanush did play in the IPL a solitary game for RR. Irani Trophy match performance 64, 114 not out, and 27-2-101-3 plus the spectacular catch to dismiss Abhimanyu Easwaran for 191 is noteworthy.

The Rising Star of Mumbai Cricket is marching towards further glory as new season of Ranji Trophy is beginning from October 11 with Mumbai the holders meeting Baroda. All eyes will be on Mumbai’s team performance in the opening encounter and the blue eyed boy Tanush.

Mumbai Cricket’s glorious achievement is the fruit of efforts taken by Ajinkya Rahane and his talented team members, coach Salvi, support staff, selectors and zealous band of Mumbai Cricket Associations officials.

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