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By:

Naresh Kamath

5 November 2024 at 5:30:38 am

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral...

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral videos but a pattern that is drawing notice from hotels, tourism operators and local authorities across the world. The debate gained fresh momentum after reports emerged of a Swiss hotel issuing a notice specifically addressed to Indian guests. The advisory reportedly requested guests not to pack food from breakfast buffets for later consumption and reminded them to maintain silence in corridors and balconies. Hotels routinely issue guidelines. But when a particular nationality becomes the subject of a specific advisory, it inevitably raises larger questions about perception. “It is a sorry state of affairs. Indians, especially in groups, are displaying atrocious behaviour. This was anyway bound to happen,” says Subhash Motwani, founder of Namaste Tourism. Embarrassing Incidents Whether the notice was justified is another separate matter. The question is why such perceptions are emerging in the first place. Recent months have seen several incidents involving Indian tourists gain traction on social media. One widely circulated video showed travellers performing garba on an airport tarmac in Vietnam. Garba is among India’s most vibrant cultural traditions and a source of immense pride for millions. Yet airports are highly regulated spaces where safety protocols and discipline take precedence over celebration. The incident became symbolic of a larger problem. The rise of social media has encouraged some travellers to treat foreign destinations as stages for content creation. Public dancing, loud celebrations, disruptive behaviour and attention-seeking stunts may generate views and engagement online, but they can also leave lasting impressions on locals and fellow tourists. India is hardly the first country to confront such a challenge. During the 1950s and 1960s, American tourists acquired a reputation for arrogance abroad, giving rise to the phrase “Ugly American.” Britain spent decades dealing with the international embarrassment caused by football hooliganism. China faced similar concerns as outbound tourism surged during the early years of the twenty-first century. A nation’s image is shaped not just by its economic achievements and diplomatic influence but also by the behaviour of its citizens overseas. India today finds itself in a similar situation. Indian tourists are now among the most visible traveller groups across Europe, Southeast Asia and the Middle East. This is, in many ways, a remarkable success story. However, with visibility comes responsibility. Hospitality professionals across destinations frequently point to recurring concerns. Excessive noise, queue-jumping, disregard for local regulations, overcrowding hotel rooms and attempts to bypass established rules through jugaad are among the complaints often cited. Collectively, repeated experiences can create lasting perceptions. The most revealing aspect of the debate is that Indian travellers often display exemplary discipline in countries known for strict law enforcement. In destinations such as Singapore, the UAE, Qatar and Saudi Arabia, compliance with rules is generally high. Complaints tend to emerge more frequently in places perceived as relaxed or lenient. That suggests the challenge is not one of awareness. Most travellers understand the rules perfectly well. The problem is often a mindset that rules can be negotiated when consequences appear unlikely. Changing that mindset is far more important than introducing additional regulations or issuing fresh advisories. Every interaction at an airport, hotel, restaurant, tourist attraction or public transport system contributes to how a country is viewed. These everyday encounters often shape perceptions more powerfully than government campaigns or tourism advertisements. As India stakes its claim to a larger role in the world, its citizens must recognise that national prestige is shaped not only by economic achievements and diplomatic successes, but also by everyday behaviour abroad. The overwhelming majority of Indian tourists travel responsibly and leave behind positive impressions. Their conduct rarely becomes news because courtesy seldom goes viral. Yet a handful of highly visible incidents can overshadow thousands of positive experiences. The challenge is to encourage responsible travel and a greater awareness that behaviour abroad carries consequences beyond the individual. The conduct of Indian citizens overseas should reflect the confidence and values of a nation seeking not merely recognition but enduring respect. (The writer is a senior journalist based in Mumbai. Views personal.)

AI in Sperm Sorting: An Unbiased Decision for A Better Outcome

Artificial Intelligence or AI is revolutionising fertility treatments of the future. The inclusion of AI enhances the accuracy, efficiency, and objectivity of sperm selection, hence potentially improving fertility outcomes by leaps and bounds. Traditionally, sperm sorting through manual methods is subjective to judgments. Processes like centrifugation and swim-up methods are used to separate sperm based on motility and morphology. Although they are effective, they have their limitations, leading to human errors that affect the success rates of fertility treatment. For instance, studies have shown that traditional sperm sorting techniques can have variability in success rates, with reported live birth rates ranging between 15 per cent to 25 per cent per cycle depending on the method and quality of sperm. Hence the introduction of AI helps in maintaining consistency in evaluations of sperm, using the same data set for every sample which leads to better judgments.


Automation and Standardisation- Automation of sperm selection and also introduction of AI in the process have improved the results in ART. AI-assisted sperm selection improves the accuracy in choosing high-quality sperm for fertilisation purposes, and also, pregnancy and live birth rates might be improved. Technologies like Intracytoplasmic Morphologically Selected Sperm Injection along with AI ensure the chances of pregnancies increase by about 10-20 per cent compared to the standard procedures. AI and Automation will decrease time taken to analyze sperm and increase opportunities to select better sperm with DNA integrity for better development and higher success rates in embryo selection. These processes ensure that the sperm selection process follows consistent criteria, reducing variability in outcomes caused by human error.


Analysing Complex Data for Better Outcomes- AI plays a crucial in improving IVF outcomes by analysing complex data and providing tailored recommendations. AI-driven tools and models such as those on SpOvum.ai point towards an opportunity to optimise ovarian stimulation decisions by assessing patient characteristics and follicle growth patterns. A study revealed that the use of AI in IVF improved egg yield and reduced medication costs. AI enables fertility specialists to make data-driven choices, improving overall IVF success rates and streamlining treatment processes.


Reducing Human Error- AI models can continuously learn and refine their performance by being trained on newer data. This adaptability ensures the technology remains unbiased and up-to-date with the latest scientific insights into sperm quality and fertility success rates. Studies have shown that AI-driven sperm sorting can decrease human-related errors by up to 25 per cent, improving sperm selection quality in terms of morphology and motility.


Reduction of Sperm Damage- The new AI-driven sperm sorting techniques also include microfluidic systems that are known to exhibit several advantages over the most commonly used conventional method, which is centrifugation. Traditional centrifugation methods, such as density gradient centrifugation, also cause severe oxidative stress and DNA fragmentation of the sperm because of the very high mechanical forces involved. The AI-infused microfluidic sorting minimises this damage significantly by involving gentler processes that mimic the natural pathway of sperm selection. The studies show that the process of microfluidic sorting decreases DNA fragmentation in sperm, which gives improved opportunities for success for IVF. For example, DNA fragmentation is 20 percent lower in sperm sorted using microfluidic processes than in traditional processing methods.


AI is bound to play an increasingly definitive role in fertility treatments, which will improve the outcomes for couples experiencing infertility.


(The author is a Co-Founder & CEO at SpOvum® Technologies. Views personal.)

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