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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

The Space That Speaks

Some people step too close without realising it. Others recoil the moment we enter their personal space. In boardrooms, cafeterias, client meetings or even casual workplace conversations, the invisible boundary between comfort and discomfort is crossed more often than we admit. And every time it happens, something subtle but significant shifts. A colleague feels disrespected. A client feels pushed. A partner silently withdraws. Space may be unseen, but its consequences are very real —...

The Space That Speaks

Some people step too close without realising it. Others recoil the moment we enter their personal space. In boardrooms, cafeterias, client meetings or even casual workplace conversations, the invisible boundary between comfort and discomfort is crossed more often than we admit. And every time it happens, something subtle but significant shifts. A colleague feels disrespected. A client feels pushed. A partner silently withdraws. Space may be unseen, but its consequences are very real — especially in today’s workplace, where one misread signal can erode trust faster than any spoken mistake.   A few months ago, a mid-sized consulting firm approached me with a puzzling problem. Their young team was technically brilliant, but client retention had dropped sharply. After observing a few interactions, the issue became obvious: enthusiastic associates were unknowingly leaning too close, interrupting personal bubbles, and making global clients uncomfortable. Nothing was ill-intentioned — just unaware. Yet that small behavioural gap had created a Rs 1.6 crore revenue leakage over the year. Once we worked on spatial awareness, presence and non-verbal communication, the same team rebuilt client confidence and closed three major renewals within a quarter.   This is why personal space is not a “soft” concept. It is strategy. It is reputation. It is a non-negotiable part of personal branding.   When people think of personal branding, they imagine polished LinkedIn profiles or impressive introductions. But the truth is simpler and deeper: your personal brand is your behaviour. It’s the distance you maintain, the respect you signal, the safety you create for others in a conversation. Space is communication — silent but powerful. When you don’t understand where your boundary ends and where someone else’s begins, your interactions unintentionally send the message that you lack awareness, sensitivity or professionalism. For a leader, this can appear as dominance. For a young executive, it can appear as insecurity or over-eagerness. For a business owner, it can cost trust and business.   Modern workplaces are more global and more culturally diverse than ever before. In India alone, teams now collaborate daily with counterparts from the UK, Europe, Southeast Asia, the Middle East and the US — each with very different expectations of proximity. What feels friendly to one culture feels intrusive to another. When employees are not trained to navigate these subtle differences, the company brand is what ultimately suffers.   And here’s the truth companies often overlook: you cannot build a strong organisational brand without strong individual brands inside it. When employees understand boundaries — emotional, verbal and physical — they communicate with clarity, empathy and confidence. They carry themselves with the ease that clients trust. They handle negotiations better. They build relationships faster. They close deals without friction. The company’s culture becomes more respectful, more refined and more reliable.   I’ve seen it repeatedly while working with founders, leadership teams and fast-growing organisations: the fastest way to elevate a company’s external image is to elevate the personal brand of the people representing it. Not through scripted behaviour but through awareness — especially in the small, often ignored details like space, body language and non-verbal cues.   These details decide whether your teams come across as polished or unprepared, mindful or careless, leadership-ready or still learning.   If any of this feels familiar — a slightly awkward handshake, a colleague who stands too close, a new executive who unintentionally intimidates a client — it’s more than a social inconvenience. It’s a branding issue. And one that’s entirely fixable.   Because when people feel respected in your presence, they trust you. When they trust you, they listen. And when they listen, they say yes more often — to ideas, partnerships, renewals and opportunities.   If you’re a business leader who wants your teams to communicate with maturity, presence and global sensitivity, you can reach out for a complimentary consultation call here : https://sprect.com/pro/divyaaadvaani Strong personal brands build strong company brands. And it all begins with something as simple, as silent and as powerful as space. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

AI in Sperm Sorting: An Unbiased Decision for A Better Outcome

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Artificial Intelligence or AI is revolutionising fertility treatments of the future. The inclusion of AI enhances the accuracy, efficiency, and objectivity of sperm selection, hence potentially improving fertility outcomes by leaps and bounds. Traditionally, sperm sorting through manual methods is subjective to judgments. Processes like centrifugation and swim-up methods are used to separate sperm based on motility and morphology. Although they are effective, they have their limitations, leading to human errors that affect the success rates of fertility treatment. For instance, studies have shown that traditional sperm sorting techniques can have variability in success rates, with reported live birth rates ranging between 15 per cent to 25 per cent per cycle depending on the method and quality of sperm. Hence the introduction of AI helps in maintaining consistency in evaluations of sperm, using the same data set for every sample which leads to better judgments.


Automation and Standardisation- Automation of sperm selection and also introduction of AI in the process have improved the results in ART. AI-assisted sperm selection improves the accuracy in choosing high-quality sperm for fertilisation purposes, and also, pregnancy and live birth rates might be improved. Technologies like Intracytoplasmic Morphologically Selected Sperm Injection along with AI ensure the chances of pregnancies increase by about 10-20 per cent compared to the standard procedures. AI and Automation will decrease time taken to analyze sperm and increase opportunities to select better sperm with DNA integrity for better development and higher success rates in embryo selection. These processes ensure that the sperm selection process follows consistent criteria, reducing variability in outcomes caused by human error.


Analysing Complex Data for Better Outcomes- AI plays a crucial in improving IVF outcomes by analysing complex data and providing tailored recommendations. AI-driven tools and models such as those on SpOvum.ai point towards an opportunity to optimise ovarian stimulation decisions by assessing patient characteristics and follicle growth patterns. A study revealed that the use of AI in IVF improved egg yield and reduced medication costs. AI enables fertility specialists to make data-driven choices, improving overall IVF success rates and streamlining treatment processes.


Reducing Human Error- AI models can continuously learn and refine their performance by being trained on newer data. This adaptability ensures the technology remains unbiased and up-to-date with the latest scientific insights into sperm quality and fertility success rates. Studies have shown that AI-driven sperm sorting can decrease human-related errors by up to 25 per cent, improving sperm selection quality in terms of morphology and motility.


Reduction of Sperm Damage- The new AI-driven sperm sorting techniques also include microfluidic systems that are known to exhibit several advantages over the most commonly used conventional method, which is centrifugation. Traditional centrifugation methods, such as density gradient centrifugation, also cause severe oxidative stress and DNA fragmentation of the sperm because of the very high mechanical forces involved. The AI-infused microfluidic sorting minimises this damage significantly by involving gentler processes that mimic the natural pathway of sperm selection. The studies show that the process of microfluidic sorting decreases DNA fragmentation in sperm, which gives improved opportunities for success for IVF. For example, DNA fragmentation is 20 percent lower in sperm sorted using microfluidic processes than in traditional processing methods.


AI is bound to play an increasingly definitive role in fertility treatments, which will improve the outcomes for couples experiencing infertility.


(The author is a Co-Founder & CEO at SpOvum® Technologies. Views personal.)

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