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By:

Naresh Kamath

5 November 2024 at 11:00:38 am

Corporatisation of Ganesh Mandals affect devotees

People carry an idol of lord Ganesh to a 'pandal' ahead of 'Ganesh Chaturthi' festival in Mumbai on Tuesday. Mumbai: As the Aagman (welcoming) of Lord Chintamani saw a sea of humanity descend in the Lalbaug-Parel belt on Saturday, one could not escape the stamp of the Adani Group which has now become an exclusive partner of the Chinchpokli Sarvajanik Utsav mandal. Following the Ambani’s which has patronised the nearby Lalbaugcha Raja from the last few years, the move by the Chinchpokli Ganesh...

Corporatisation of Ganesh Mandals affect devotees

People carry an idol of lord Ganesh to a 'pandal' ahead of 'Ganesh Chaturthi' festival in Mumbai on Tuesday. Mumbai: As the Aagman (welcoming) of Lord Chintamani saw a sea of humanity descend in the Lalbaug-Parel belt on Saturday, one could not escape the stamp of the Adani Group which has now become an exclusive partner of the Chinchpokli Sarvajanik Utsav mandal. Following the Ambani’s which has patronised the nearby Lalbaugcha Raja from the last few years, the move by the Chinchpokli Ganesh Mandal to partner with the Adani group is increasingly seen as corporatisation of the most popular festival of Maharashtra.“There is no partnership or deal as such. We have just given them exclusive advertising rights,” said Santosh Sohni, secretary of the Chinchpokli Ganesh mandal. He said that Adanis approached the Mandal after being impressed by the social work undertaken by the Mandal. The Mandal is creating a replica of the famous Tirupati temple to house Lord Ganesh this year.However, this has not gone well with both the devotees as well as political parties who described it as a hijacking of this festival by the corporates.For the neighbourhoods, the festival which was financed by small donations by households and small shopkeepers, entry by the corporates with deep pockets is seen as loss of innocence of this fest.“This Maharashtrian festival is being taken over by the corporates and this is just a beginning. The whole area will be monopolised by Adani and Ambani banners and gradually they will lord over the mandals,” warned Maharashtra Navnirman Sena (MNS) leader Sandeep Deshpande. “The common Karyakartas (workers) will be getting increasingly marginalised and paid workers will rule,” he added. Anant Ambani, Executive Director, Reliance Industries was appointed as honorary advisor of Lalbaugcha Raja and is a familiar face during the 11-day festival regularly taking part in the daily Aartis. In fact, last year, he also took part in the Visarjan (immersion) of the Lord. In 2024, Anant Ambani and Reliance Foundation gifted a 20-kilogram gold crown valued at Rs 15 crore to Lalbaugcha Raja.Deshpande has a point as till last year, majority of the banners outside Lalbaugcha Raja were of the Reliance group and featured Anant Ambani prominently. Huge Opportunity The Parel-Lalbaug belt dominated by the labour and middle class is the mecca of Ganesh Festival which is visited by crores of people across the country during the 11-day festival. Sunil Ghume, a resident of Parel who has seen the festival evolved across decades, asserts, “The corporates see a huge opportunity in this area as it gives them a branding opportunity as well as helps them to network.” “Do you think these Mandals can defy these corporates given their money power and influence?” questioned Ghume. Ghume rued that locals are feeling being left out in the festivals. “Families used to come together, hold competitions and mingle together. However huge funding has played a spoilsport,” he added.Though the Sarvajanik Ganesh festival was started by Lokmanya Tilak as a part of political mobilisation against the British rule in 1893, it was Shiv Sena founder Bal Thackeray who realised the potential of this fest. The Ganesh festival played an important role in the growth of the saffron outfit which can be gauged from the fact that all major Sena leaders have headed Ganpati mandals. The Ganesh Galli Mandal is headed by Kiran Tawde who is a current BMC corporator from Shiv Sena UBT while Sudhir Salvi who is currently secretary of Lalbaugcha Raja is a top Sena leader. Till a decade back, going to Lalbaug-Parel belt and visiting various Ganesh Mandals and enjoying the different poses of the Ganesh Idol used to be family routine. However, this has all changed as getting here during the fest is a herculean task and getting Darshan of Lalbaugcha Raja takes hours standing in serpentine queue. “During childhood it was pleasure to visit various mandals. But now it’s becoming impossible given the mammoth crowd. The rich people get faster access while common people have to wait for hours,” rued 55-year-old Mahesh Halwai, who is a Lalbaug resident.

Choking Mumbai

For decades, Mumbai was perceived as a rare urban oasis, where the saline sweep of the Arabian Sea blunted the worst ravages of India's air pollution. That illusion has now been dispelled. A meticulous four-year study by Respirer Living Sciences (RLS), using data from its AtlasAQ platform, reveals the bleak truth that the city’s air is thick with pollutants all year round, with no ‘clean season’ left.


Mumbai’s annual average levels of PM10 (particulate matter ten microns or less in diameter) have consistently breached the national safety threshold of 60 micrograms per cubic metre (μg/m³). This is not merely a seasonal malaise tied to cooler winter months, as once assumed. Alarmingly, the city’s pollution levels persist even through the hot season, a time when improved atmospheric dispersion should offer natural reprieve.


Across the city - from Chakala in Andheri East to Deonar, Kurla, Vile Parle West and Mazgaon - pollution has become an unrelenting, ubiquitous presence.


The culprits are well known: traffic emissions from a burgeoning number of vehicles; unregulated dust from frenzied construction; industrial activity in and around the ports; and a conspicuous lack of dust control measures. Mumbai’s ceaseless growth now risks becoming a chronic liability.


Worryingly, the regulatory response remains sluggish. Mumbai’s urban planning continues to treat clean air as a peripheral concern, not a foundational necessity. Development plans rarely integrate environmental impact assessments in a meaningful way.


A sharper, citywide strategy is urgently needed. Dust suppression rules at construction sites must be enforced strictly, with financial penalties for violators and incentives for best practices. Traffic management systems should be overhauled to ease congestion and encourage the use of public transport. Expansion of clean, reliable mass transit network needs to be urgently prioritised. In addition, comprehensive real-time air monitoring at the ward level should be deployed, enabling authorities to respond to localised pollution spikes swiftly rather than relying on citywide averages that conceal dangerous hotspots.


Longer-term, clean air targets must be hardwired into the city’s master planning and transport policies. Green buffers along major traffic corridors, stricter emission norms for commercial vehicles and incentives for rooftop gardens and urban afforestation could all play a part. Industrial zones near port areas should be subjected to rigorous air quality compliance measures, not token self-certifications. Private developers and large infrastructure firms, often among the worst offenders, must be made stakeholders in the clean air mission through binding regulations.


Mumbai’s commercial dynamism - as a magnet for migrants, entrepreneurs and investors - depends not just on glittering skyscrapers but on something far more basic: the ability to breathe. Unless clean air becomes an unshakeable priority, the city risks suffocating its own future. For a metropolis that prides itself on its resilience against terror attacks, monsoon floods and economic shocks, the real test will be whether it can muster the will to fight an invisible, pervasive enemy slowly corroding the lives of its 20 million citizens.

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