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By:

Bhaskar Nath Biswal

13 May 2026 at 3:00:30 pm

E-Commerce’s Hidden Threat

The modern Indian marketplace no longer echoes exclusively with the chaotic bustle of traditional bazaars. Instead, it thrives within the silent, instantaneous clicks of smartphone screens. From monthly groceries to high-end electronics, digital retail has fundamentally altered how households across the country consume goods. This transition has undoubtedly unleashed unprecedented convenience, democratizing access to products for millions living outside metro cities. However, this...

E-Commerce’s Hidden Threat

The modern Indian marketplace no longer echoes exclusively with the chaotic bustle of traditional bazaars. Instead, it thrives within the silent, instantaneous clicks of smartphone screens. From monthly groceries to high-end electronics, digital retail has fundamentally altered how households across the country consume goods. This transition has undoubtedly unleashed unprecedented convenience, democratizing access to products for millions living outside metro cities. However, this hyper-connected landscape has also exposed a deeply troubling reality. As digital storefronts expand, so does the shadowy ecosystem of cybercriminals eager to exploit the trust and vulnerabilities of unsuspecting shoppers. The digital transaction, once celebrated as a triumph of modern engineering, is increasingly fraught with unseen hazards. Protecting consumers from e-shopping fraud has now become an urgent national imperative. Fraud Surge The sheer scale of India’s e-commerce revolution provides vital context for why online shopping has become such a high-stakes arena. Recent market estimates indicate that India’s e-commerce economy has surged well beyond $140 billion, driven by over 300 million active digital shoppers. Projections show this user base rapidly swelling toward 400 million, largely fuelled by deep internet penetration, affordable smart phones and seamless payment infrastructure like the Unified Payments Interface across Tier-2 and Tier-3 cities. Yet, this remarkable surge in commercial volume has been mirrored by an equally dramatic escalation in cybercrime statistics. Official records from the National Cyber Crime Reporting Portal reveal that citizens have filed over 3.8 million cyber fraud complaints, representing staggering financial losses exceeding Rs. 36,000 crore, with a significant portion stemming from fraudulent online retail schemes. Perhaps most alarming is the historical recovery rate, where less than one percent of stolen funds is successfully returned to victims once transactions cross cyber borders. Despite the pervasive presence of online threats, digital consumers frequently fall into predictable traps that expose them to severe risk. A primary misstep is the failure to maintain basic password hygiene, with millions of shoppers reusing weak or identical passwords across multiple e-commerce platforms and email accounts, enabling attackers to execute swift cascading breaches. Furthermore, shoppers frequently bypass critical verification steps in pursuit of speed, such as failing to verify whether a website domain uses secure, encrypted connections before typing in card credentials. Another widespread oversight is performing financial transactions over unsecured public Wi-Fi networks in cafes or transport hubs, which allows bad actors to intercept sensitive data packets in transit. Many consumers also neglect regular software updates on their smartphones, leaving unpatched security vulnerabilities wide open to malware. Above all, emotional urgency remains the greatest weakness. Impulsive buyers frequently ignore glaring red flags, such as suspicious payment requests or unverified seller profiles. Decoding Scams Recognizing that awareness is the frontline of defence, key industry players and digital safety advocates have begun taking structured action. A prominent example is the consumer handbook, ‘Your Guide to Safe Online Shopping’, developed by Safer Internet India and commissioned by Amazon. The initiative aims to demystify complex cyber security concepts and provide consumers with actionable, real-world tools to navigate the digital marketplace safely. The handbook shines a bright light on the most prevalent fraudulent tactics currently plaguing buyers. To combat these threats, the safety guide emphasizes a multi-layered approach to consumer protection. It urges shoppers to verify web addresses meticulously, refrain from sharing one-time passwords and avoid conducting transactions off authorized brand platforms. Equally important, the guide bridges the gap between technical vigilance and legal empowerment by outlining explicit consumer rights under Indian laws and detailing formal grievance redressal mechanisms. A sustainable defence against online shopping fraud requires an integrated, multi-stakeholder strategy that aligns consumer awareness, corporate accountability and robust law enforcement. E-commerce platforms must continue investing aggressively in advanced artificial intelligence tools to detect cloned websites, eliminate fake merchant accounts and intercept suspicious payment flows before they reach consumers. Concurrently, regulatory authorities and law enforcement agencies must strengthen real-time intervention frameworks, expanding initiatives like the 1930 cyber crime helpline and emergency account-freezing protocols to minimize financial damage when breaches happen. On the demand side, continuous public awareness campaigns, modelled after comprehensive handbooks, must reach deep into semi-urban and rural regions where first-time internet users are most susceptible to manipulation. Ultimately, building a safe digital shopping environment is about preserving trust. Only when digital literacy keeps pace with technological innovation can India truly reap the economic rewards of its e-commerce revolution without sacrificing the security of its citizens. (The writer is a former college Principal and Founder of Supporting Shoulders, an Odisha-based non-profit Trust. Views personal.)

From Crisis to Take-Off: 35 Years of Economic Reform

Part one of our two-part series examines how the 1991 crisis unravelled the License Raj, unleashed private enterprise and globalisation, and set India on course to be a global economic power.

 

Earlier this week, India celebrated its 80th Independence Day with a renewed commitment to realizing the vision of Viksit Bharat by 2047. A few weeks earlier, the nation had also marked 35 years of economic liberalization, a transformative journey that has fundamentally reshaped India's economic landscape. Over the past three and a half decades, India has not only strengthened its economic foundations but has kickstarted its journey to achieve the status of a global economic powerhouse.


In July 1991, India stood on the brink of a severe economic crisis. Foreign exchange reserves had diminished to precarious levels, inflation was surging, industrial growth remained stifled under the License Raj, and the fiscal deficit had climbed to nearly 8 percent of GDP. The crisis, aggravated by the oil shock triggered by the Gulf War, exposed deep structural weaknesses in the economy. It was at this critical juncture that Prime Minister P. V. Narasimha Rao and Finance Minister Dr. Manmohan Singh initiated bold reforms that altered the course of India’s future. That idea was economic liberalization. Thirty-five years later, India has grown from a roughly $300 billion economy to a $4 trillion economic giant and the world’s fifth-largest economy. From being vulnerable to external shocks during the first Gulf War, India today displays far greater resilience amid global uncertainties. 


Socialist Model

For the first four decades after Independence, India followed a state-led economic model rooted in socialist principles. Policymakers emphasized self-reliance, import substitution, and public sector dominance while maintaining strict controls over private enterprise and foreign investment. This led to the emergence of the ‘License-Quota-Permit Raj’ under which businesses needed multiple approvals to establish, expand, or diversify operations. A dense regulatory framework restricted competition, discouraged investment, and constrained private capital. Entrepreneurs often spent more effort complying with bureaucratic requirements than improving innovation and productivity. Extensive state control over production, investment, and pricing limited consumer choice and weakened market dynamism.


The result was an economy characterized by scarcity, inefficiency, and slow growth. Economist Raj Krishna famously termed this period the ‘Hindu rate of growth,’ with GDP expanding by only about 3.5 percent annually. Although state-led investments created important industrial and educational foundations, excessive regulation and limited competition prevented India from fully unlocking its entrepreneurial potential, slowing economic progress and leaving millions in poverty.


The roots of India's 1991 economic crisis lay in the 1980s, when limited reforms under Prime Minister Rajiv Gandhi boosted industrial growth but relied heavily on fiscal deficits and rising domestic and external borrowing rather than deep structural change. These vulnerabilities were exposed by external shocks, particularly the 1990 Gulf War, which sharply increased oil prices, and the collapse of the Soviet Union, a major trading partner, which weakened exports and foreign exchange earnings.


By 1990-91, the fiscal deficit had climbed to nearly 8 percent of GDP, while foreign exchange reserves had fallen to levels sufficient for barely three weeks of imports. Facing a severe balance-of-payments crisis and the threat of sovereign default, India pledged gold reserves to secure emergency funding. The crisis paved the way for the landmark Liberalisation, Privatisation, and Globalisation (LPG) reforms. The government devalued the rupee, secured emergency funding from IMF and World Bank, abolished industrial licensing across most sectors and encouraged foreign investment. These measures stabilized the economy and marked India's integration into the global economy.


Political support for the reforms, initially fragile and opposed by entrenched socialist interests, was strengthened by backing from opposition leaders, particularly Atal Bihari Vajpayee. 


This bipartisan support ensured that the LPG reforms outlived the immediate crisis and became the foundation of India’s economic policy framework. The impact was swift and significant. Foreign exchange reserves, which had fallen to about $1 billion and barely covered two weeks of imports in 1991, rose to $6.7 billion within a short period. Real GDP growth recovered to above 4 percent, the fiscal deficit declined to around 5-6 percent of GDP, and inflation, which had surged to nearly 17 percent, returned to single-digit levels, restoring macroeconomic stability and investor confidence.


Easing Constraints

As a next phase of reforms, the bureaucratic constraints on industry and finance were progressively eased. SEBI was strengthened as the statutory regulator of capital markets, helping improve corporate governance standards and attract significant foreign institutional investment. P. Chidambaram’s 1997 Budget, widely celebrated as the ‘Dream Budget,’ introduced important tax rationalization measures that simplified the tax structure and improved investor confidence. The Voluntary Disclosure of Income Scheme also provided an opportunity to bring undisclosed income into the formal economy.

While traditional manufacturing sectors gradually adapted to increased competition, the information technology industry emerged as the biggest beneficiary of liberalization. Free from many of the land and labour constraints faced by heavy industry, the sector leveraged India’s vast pool of English-speaking and technically skilled professionals. Supported by telecom liberalization and easier access to advanced technology, firms such as Infosys, Wipro, and Satyam built a global presence and became symbols of middle-class aspiration. Their success demonstrated that Indian companies could achieve world-class scale and governance, transforming India into a global IT services hub.


India’s economic momentum briefly slowed after the Pokhran-II nuclear tests of 1998 triggered international sanctions and external pressures. However, a more resilient and self-confident India, strengthened by the post-1991 reforms, was better equipped to withstand these challenges. 


Under Prime Minister Atal Bihari Vajpayee, the NDA government adopted a twin strategy of economic strengthening and active diplomacy. Jaswant Singh’s engagement with the United States helped ease tensions and laid the foundation for a new era of Indo-US cooperation. At home, the government pushed forward what are often described as the second-generation reforms, including infrastructure development, telecom liberalization, fiscal consolidation, and disinvestment. These measures deepened the reform process, improved competitiveness, and created the conditions for the sustained high-growth phase that India experienced in the following decade.


Recognizing that inadequate connectivity was a major barrier to economic growth, the Vajpayee government launched the Golden Quadrilateral in 1999, a 5,846-km highway network linking Delhi, Mumbai, Chennai, and Kolkata. The project significantly reduced logistics costs, stimulated demand for cement and steel, integrated rural regions with major markets and ports, and improved agricultural productivity by enabling faster movement of goods. It was complemented by the Pradhan Mantri Gram Sadak Yojana (PMGSY), which expanded all-weather road connectivity to rural areas.


The New Telecom Policy of 1999 opened the sector to greater private participation, accelerating the mobile and telecommunications revolution. Simultaneously, the disinvestment programme reduced the state’s role in commercial enterprises through strategic sales of companies such as VSNL, BALCO, and Hindustan Zinc. Social development also received attention through initiatives promoting universal elementary education. The subsequent UPA government’s successful conclusion of the India-US Civil Nuclear Agreement further enhanced India's global integration. Together, these reforms supported a prolonged period of strong economic growth averaging 7-9 percent annually, while maintaining relatively moderate inflation of around 4-5 percent.


Global Challenges

The strong growth momentum of the early 2000s was severely challenged by the 2008 Global Financial Crisis, which triggered a collapse in global demand and widespread liquidity shortages. The Government responded with fiscal stimulus, tax cuts, and accommodative monetary policies to sustain domestic consumption and shield the economy from the worst effects of the downturn. While these measures helped support short-term growth, they also masked emerging structural weaknesses and the diminishing impact of the first-generation reforms introduced in 1991.


By 2012-13, these vulnerabilities had become increasingly evident. Rising subsidy burdens widened the fiscal deficit, inflation returned to double-digit levels, and the current account deficit reached worrying proportions. The 2013 ‘taper tantrum’ further exposed India’s economic fragility as capital outflows accelerated and the rupee came under severe pressure. The episode highlighted the limitations of a predominantly service-led growth model and underscored the need for a globally competitive manufacturing sector capable of generating large-scale employment and sustaining long-term economic growth.


(The writer is a Chartered Accountant with a leading Mumbai-based company. Views personal.)

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