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By:

Abhijit Mulye

21 August 2024 at 11:29:11 am

The Unequal Cousins

Raj Thackeray’s ‘sacrifice’ saved Shiv Sena (UBT) but sank the MNS Mumbai: In the volatile theatre of Maharashtra politics, the long-awaited reunion of the Thackeray cousins on the campaign trail was supposed to be the masterstroke that reclaimed Mumbai. The results of the Brihanmumbai Municipal Corporation (BMC) elections, however, tell a story of tragic asymmetry. While the alliance has successfully helped the Shiv Sena (UBT) stem the saffron tide and regain lost ground, it has left Raj...

The Unequal Cousins

Raj Thackeray’s ‘sacrifice’ saved Shiv Sena (UBT) but sank the MNS Mumbai: In the volatile theatre of Maharashtra politics, the long-awaited reunion of the Thackeray cousins on the campaign trail was supposed to be the masterstroke that reclaimed Mumbai. The results of the Brihanmumbai Municipal Corporation (BMC) elections, however, tell a story of tragic asymmetry. While the alliance has successfully helped the Shiv Sena (UBT) stem the saffron tide and regain lost ground, it has left Raj Thackeray’s Maharashtra Navnirman Sena (MNS) staring at an existential crisis. The final tally reveals a brutal reality for the MNS - Raj Thackeray played the role of the savior for his cousin, but in the process, he may have become the sole loser of the 2026 mandate. The worse part is that the Shiv Sena (UBT) is reluctant to accept this and is blaming Raj for the poor performance of his party leading to the defeat. A granular analysis of the ward-wise voting patterns exposes the fundamental flaw in this tactical alliance. The vote transfer, the holy grail of any coalition, operated strictly on a one-way street. Data suggests that the traditional MNS voter—often young, aggressive, and driven by regional pride—heeded Raj Thackeray’s call and transferred their votes to Shiv Sena (UBT) candidates in wards where the MNS did not contest. This consolidation was critical in helping the UBT hold its fortresses against the BJP's "Infra Man" juggernaut. However, the favor was not returned. In seats allocated to the MNS, the traditional Shiv Sena (UBT) voter appeared hesitant to back the "Engine" (MNS symbol). Whether due to lingering historical bitterness or a lack of instructions from the local UBT leadership, the "Torch" (UBT symbol) voters did not gravitate toward Raj’s candidates. The result? The UBT survived, while the MNS candidates were left stranded. ‘Second Fiddle’ Perhaps the most poignant aspect of this election was the shift in the personal dynamic between the Thackeray brothers. Decades ago, they parted ways over a bitter dispute regarding who would control the party helm. Raj, refusing to work under Uddhav, formed the MNS to chart his own path. Yet, in 2026, the wheel seems to have come full circle. By agreeing to contest a considerably lower number of seats and focusing his energy on the broader alliance narrative, Raj Thackeray tacitly accepted the role of "second fiddle." It was a pragmatic gamble to save the "Thackeray" brand from total erasure by the BJP-Shinde combine. While the brand survived, it is Uddhav who holds the equity, while Raj has been left with the debt. Charisma as a Charity Throughout the campaign, Raj Thackeray’s rallies were, as always, electric. His fiery oratory and charismatic presence drew massive crowds, a sharp contrast to the more somber tone of the UBT leadership. Ironically, this charisma served as a force multiplier not for his own party, but for his cousin’s. Raj acted as the star campaigner who energised the anti-BJP vote bank. He successfully articulated the anger against the "Delhi-centric" politics he accuses the BJP of fostering. But when the dust settled, the seats were won by UBT candidates who rode the wave Raj helped create. The MNS chief provided the wind for the sails, but the ship that docked in the BMC was captained by Uddhav. ‘Marathi Asmita’ Stung by the results and the realisation of the unequal exchange, Raj Thackeray took to social media shortly after the counting concluded. In an emotive post, he avoided blaming the alliance partner but instead pivoted back to his ideological roots. Urging his followers to "stick to the issue of Marathi Manoos and Marathi Asmita (pride)," Raj signaled a retreat to the core identity politics that birthed the MNS. It was a somber appeal, stripped of the bravado of the campaign, hinting at a leader who knows he must now rebuild from the rubble. The 2026 BMC election will be remembered as the moment Raj Thackeray proved he could be a kingmaker, even if it meant crowning the rival he once despised. He provided the timely help that allowed the Shiv Sena (UBT) to live to fight another day. But in the ruthless arithmetic of democracy, where moral victories count for little, the MNS stands isolated—a party that gave everything to the alliance and received nothing in return. Ironically, there are people within the UBT who still don’t want to accept this and on the contrary blame Raj Thackeray for dismal performance of the MNS, which they argue, derailed the UBT arithmetic. They state that had the MNS performed any better, the results would have been much better for the UBT.

Indecision Kills Personal Branding

Updated: Jan 20, 2025

Indecision Kills

In a world that celebrates clarity and confidence, hesitancy is a silent yet powerful force that can diminish your personal brand. When people dwell in the realms of “I’m not sure” or “maybe,” they unknowingly project uncertainty and unreliability—traits that can undermine the foundation of a strong personal brand. Your ability to make decisions and stand firm on them is not just a reflection of your leadership but also a testament to your personal brand’s strength.


Every interaction we have leaves an impression. Be it a professional email, a networking event, or a casual conversation, these moments contribute to how others perceive us. When you continuously oscillate between indecision and vague responses, it sends a message that you lack confidence or direction. In business, where trust and reliability are paramount, this can become a significant roadblock.


Imagine a scenario where a client approaches two service providers with the same inquiry. The first one confidently outlines a plan, clearly stating the next steps, while the second hesitates, replying with, “I’m not sure; let me think about it.” Even if both have the same expertise, the client is more likely to gravitate toward the first provider. Confidence fosters trust, and trust is the bedrock of all successful relationships—professional or personal.


Indecision can often stem from the fear of making mistakes or being judged. While this is natural, it’s important to remember that perfection is an illusion. The act of making a decision, even if it turns out to be less than ideal, demonstrates courage, responsibility, and accountability. These are the traits that elevate a personal brand, distinguishing you in a crowded and competitive world.


Being decisive doesn’t mean being impulsive or reckless. It means gathering information, weighing options, and then committing to a choice with confidence. In personal branding, this is particularly crucial because every decision you make—how you respond to challenges, present yourself, or communicate with others—forms part of the narrative others associate with you.


Hesitation and indecision don’t only affect how others perceive you; they also impact how you view yourself. Constantly second-guessing yourself leads to self-doubt, which becomes a self-fulfilling prophecy. The more uncertain you are, the more others will mirror that uncertainty, creating a cycle that can be hard to break.


One way to counter this is by setting clear priorities and aligning your decisions with them. For instance, if your personal brand is centred around being a thought leader in your industry, your choices should reflect expertise and foresight. Even in moments of ambiguity, acknowledging the uncertainty while showing a proactive approach—such as saying, “I’ll find out and get back to you”—conveys both honesty and determination.


During my recent trip to Australia, I was reminded of how decisiveness shapes impressions. Whether interacting with global clients or navigating unfamiliar professional terrains, I realized that certainty in communication was key to building trust and rapport. This was particularly evident when representing my personal brand on international platforms. A clear, confident tone opened doors and strengthened relationships that would have otherwise remained distant.


The next time you find yourself leaning on phrases like “I’m not sure” or “maybe,” pause and ask yourself: Is this hesitation necessary? Sometimes, it’s about silencing the inner critic and choosing to act decisively. Even if the outcome isn’t perfect, the act of making a choice positions you as someone who is reliable, proactive, and worth trusting.


Your personal brand isn’t defined by the absence of mistakes but by how you handle them and move forward. Decisiveness isn’t just about making choices—it’s about owning them. And in a world that often feels uncertain, those who lead with clarity and conviction stand out.


Make your decisions a reflection of your confidence, and watch as your personal brand strengthens, opening doors you never imagined.

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(The author is a personal branding expert. She has clients from 14+countries. Views personal.)

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