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By:

Naresh Kamath

5 November 2024 at 5:30:38 am

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral...

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral videos but a pattern that is drawing notice from hotels, tourism operators and local authorities across the world. The debate gained fresh momentum after reports emerged of a Swiss hotel issuing a notice specifically addressed to Indian guests. The advisory reportedly requested guests not to pack food from breakfast buffets for later consumption and reminded them to maintain silence in corridors and balconies. Hotels routinely issue guidelines. But when a particular nationality becomes the subject of a specific advisory, it inevitably raises larger questions about perception. “It is a sorry state of affairs. Indians, especially in groups, are displaying atrocious behaviour. This was anyway bound to happen,” says Subhash Motwani, founder of Namaste Tourism. Embarrassing Incidents Whether the notice was justified is another separate matter. The question is why such perceptions are emerging in the first place. Recent months have seen several incidents involving Indian tourists gain traction on social media. One widely circulated video showed travellers performing garba on an airport tarmac in Vietnam. Garba is among India’s most vibrant cultural traditions and a source of immense pride for millions. Yet airports are highly regulated spaces where safety protocols and discipline take precedence over celebration. The incident became symbolic of a larger problem. The rise of social media has encouraged some travellers to treat foreign destinations as stages for content creation. Public dancing, loud celebrations, disruptive behaviour and attention-seeking stunts may generate views and engagement online, but they can also leave lasting impressions on locals and fellow tourists. India is hardly the first country to confront such a challenge. During the 1950s and 1960s, American tourists acquired a reputation for arrogance abroad, giving rise to the phrase “Ugly American.” Britain spent decades dealing with the international embarrassment caused by football hooliganism. China faced similar concerns as outbound tourism surged during the early years of the twenty-first century. A nation’s image is shaped not just by its economic achievements and diplomatic influence but also by the behaviour of its citizens overseas. India today finds itself in a similar situation. Indian tourists are now among the most visible traveller groups across Europe, Southeast Asia and the Middle East. This is, in many ways, a remarkable success story. However, with visibility comes responsibility. Hospitality professionals across destinations frequently point to recurring concerns. Excessive noise, queue-jumping, disregard for local regulations, overcrowding hotel rooms and attempts to bypass established rules through jugaad are among the complaints often cited. Collectively, repeated experiences can create lasting perceptions. The most revealing aspect of the debate is that Indian travellers often display exemplary discipline in countries known for strict law enforcement. In destinations such as Singapore, the UAE, Qatar and Saudi Arabia, compliance with rules is generally high. Complaints tend to emerge more frequently in places perceived as relaxed or lenient. That suggests the challenge is not one of awareness. Most travellers understand the rules perfectly well. The problem is often a mindset that rules can be negotiated when consequences appear unlikely. Changing that mindset is far more important than introducing additional regulations or issuing fresh advisories. Every interaction at an airport, hotel, restaurant, tourist attraction or public transport system contributes to how a country is viewed. These everyday encounters often shape perceptions more powerfully than government campaigns or tourism advertisements. As India stakes its claim to a larger role in the world, its citizens must recognise that national prestige is shaped not only by economic achievements and diplomatic successes, but also by everyday behaviour abroad. The overwhelming majority of Indian tourists travel responsibly and leave behind positive impressions. Their conduct rarely becomes news because courtesy seldom goes viral. Yet a handful of highly visible incidents can overshadow thousands of positive experiences. The challenge is to encourage responsible travel and a greater awareness that behaviour abroad carries consequences beyond the individual. The conduct of Indian citizens overseas should reflect the confidence and values of a nation seeking not merely recognition but enduring respect. (The writer is a senior journalist based in Mumbai. Views personal.)

India: The Largest Source of Plastic Pollution Worldwide

So, dear readers, now that we have learnt how and why waste plastic causes pollution, let us look a little deeper into this problem, which has grown out of proportion both globally and locally. Plastic pollution is no longer a distant issue; it has become a serious and immediate threat to our environment.


According to the latest data from the International Union for Conservation of Nature (IUCN), the United Nations Environment Programme (UNEP), and several international researchers, over 460 million metric tonnes of plastic are produced worldwide every year. This plastic is used in a wide range of applications, many of which are short-lived and quickly discarded.


From this, an estimated 20–23 million metric tonnes of plastic waste end up in the environment annually. This figure is expected to increase sharply by 2040 if strong measures are not taken. Plastic litter is now found everywhere—on land, in rivers, in oceans, and even in the air as microplastics.


Although plastic pollution is a global problem, Mera Mahan Bharat is sadly at the forefront of this crisis. A recent paper published in Nature states that India has become the world’s largest contributor to plastic pollution, accounting for nearly 20% of the total global plastic waste.


India generates about 9.3 million tonnes of plastic waste every year. This is more than the waste produced by many regions. Of this, nearly 3.5 million tonnes are improperly discarded and mismanaged, meaning they are neither collected nor scientifically processed.


Plastic waste in India has been rising at an alarming rate due to rapid urbanisation, population growth, and economic development. In cities, the demand for single-use plastics and packaging materials has increased drastically, driven by convenience and changing lifestyles.


India’s per capita plastic consumption has reached around 11 kg per year and is expected to grow further with increasing industrialisation and consumerism. This trend places enormous pressure on our already overburdened waste management systems. The major factors responsible for the sharp increase in plastic pollution in India are as follows.


Single-Use Plastics

Single-use plastics, such as polythene carry bags, straws, disposable cutlery, cups, and packaging materials, form a large share of India’s plastic waste. Despite regulatory bans and restrictions, nearly 43% of the country’s total plastic waste still comes from single-use plastics. This clearly shows that the problem lies not only in policy-making but also in enforcement and implementation.


The continued dominance of single-use plastics is largely due to weak monitoring and the lack of affordable, easily available alternatives. Many small vendors, shopkeepers, and consumers still find plastic to be the cheapest and most convenient option for daily use.


Although the government introduced a ban on selected single-use plastic items in 2022, its impact on the ground has been limited. These products are still widely manufactured, sold, and used because they are inexpensive, lightweight, and readily available in local markets, making the ban difficult to enforce consistently.


Open Burning and Landfilling:

About 5.8 million tonnes of plastic waste are openly burnt across India every year, mainly in rural areas and urban slums. This practice is extremely dangerous, as it not only worsens air pollution but also releases highly toxic chemicals into the atmosphere. These pollutants directly harm local communities and add to climate change.


In addition, nearly 30% of total plastic waste is dumped in uncontrolled landfills. Such sites are not scientifically managed, allowing harmful chemicals to seep into the soil and nearby water bodies. Over time, this contaminates groundwater, damages ecosystems, and poses serious risks to human and animal life. During the winter months, it is common to see people collecting wood and dry leaf litter from the streets, lighting small fires, and sitting around them for warmth. However, plastic bottles, wrappers, and polythene bags often get mixed in and are burnt along with the leaves. Most people are unaware that they are not only polluting the environment but also inhaling toxic fumes from very close distances.


The smoke from burning plastic contains harmful substances that can cause respiratory problems, eye irritation, skin issues, and even long-term diseases such as cancer. Open burning of plastic is therefore one of the most hazardous practices for human health and environmental safety.


Besides these factors, inefficient waste management infrastructure, discrepancies in data reporting, and heavy dependence on informal waste handling systems further worsen the problem. We will explore these issues in greater detail next week.


Till then, have a good weekend!


(The author is an environmentalist. Views Personal.)

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