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By:

Anjali Joshi

3 July 2026 at 7:55:47 am

Beauty and the Algorithm

Artificial intelligence is transforming skincare, but the industry’s most valuable asset remains irreducibly human. The beauty industry has rarely embraced technological change as enthusiastically as it is doing today. Artificial intelligence can now analyse skin with remarkable precision, sophisticated machines can target imperfections once thought difficult to treat, and aesthetic clinics increasingly resemble laboratories as much as salons. Yet amid this technological revolution, an...

Beauty and the Algorithm

Artificial intelligence is transforming skincare, but the industry’s most valuable asset remains irreducibly human. The beauty industry has rarely embraced technological change as enthusiastically as it is doing today. Artificial intelligence can now analyse skin with remarkable precision, sophisticated machines can target imperfections once thought difficult to treat, and aesthetic clinics increasingly resemble laboratories as much as salons. Yet amid this technological revolution, an enduring truth that remains is that beauty is as much a human experience as it is a scientific one. For decades, skincare revolved around conventional treatments, topical products and the trained judgement of experienced aestheticians. Today, that judgement is reinforced by an arsenal of advanced technologies. Treatments such as HydraFacials, laser therapy, radio-frequency procedures, microdermabrasion, High-Intensity Focused Ultrasound (HIFU) and LED light therapy have transformed the possibilities of non-invasive skincare. They cleanse more deeply, improve texture and pigmentation, and deliver increasingly consistent results. Clients now expect faster improvements with greater precision and fewer risks than ever before. Game Changer Artificial intelligence has accelerated this transformation. AI-powered imaging systems can examine the skin in microscopic detail, assessing moisture levels, oil production, pigmentation, wrinkles, enlarged pores, acne, blemishes and even estimating biological skin age. Perhaps AI's greatest contribution lies in personalisation. Skin is profoundly individual; no two people present identical concerns, lifestyles or biological characteristics. The era of standardised treatments is steadily giving way to customised care. By processing vast quantities of diagnostic data, AI can recommend tailored treatment plans, suggest suitable skincare products and even generate detailed aftercare protocols. The result is better outcomes for clients whose treatments are increasingly designed around their specific needs rather than generic categories. Predictive algorithms can flag the early signs of accelerated ageing, sun damage or pigmentation disorders, allowing preventive intervention rather than corrective treatment. Increasingly, AI is extending beyond the treatment room into clinic management itself, streamlining appointment scheduling, maintaining comprehensive client histories, automating follow-up care and even enabling preliminary online consultations that save time for both practitioners and clients. All this raises an obvious question. If machines can analyse, predict and recommend with increasing sophistication, what remains for the beauty professional to do? The answer is almost everything that matters. While technology excels at processing information, it cannot understand vulnerability. A machine may detect dehydration in the skin, but not the exhaustion that caused it. It may identify pigmentation, but not the insecurity that accompanies it. It may recommend a treatment protocol, but it cannot reassure an anxious client, interpret unspoken concerns or understand why someone seeks aesthetic care in the first place. Beauty treatments are seldom pursued solely to improve the complexion. They are also acts of restoration for confidence, wellbeing and self-esteem. Clients often enter a clinic carrying emotional burdens alongside cosmetic concerns. They seek empathy as much as expertise. It is here that the experienced aesthetician remains irreplaceable. Skilled practitioners read people. They adapt treatments to personalities, lifestyles and emotional expectations. They know when to advise patience instead of another procedure, when to temper unrealistic hopes, and when the most valuable service they provide is simply listening. Nor can technology replicate the therapeutic qualities of touch. The slow rhythm of a facial massage, the careful movements of trained hands and the quiet conversation that often accompanies treatment create an atmosphere of trust that no algorithm can manufacture. These moments are not incidental luxuries but are central to why many clients return. The experience itself - the sense of being cared for - often becomes as valuable as the visible improvement in the skin. This is why the future of beauty is unlikely to be a contest between machines and humans. It will instead be a partnership in which each performs the tasks it does best. AI brings precision, speed and data-driven insight. Advanced equipment expands the range of treatments available while improving safety and consistency. Human practitioners contribute judgement, sensitivity, experience and emotional intelligence - qualities that transform a clinical procedure into genuine care. The beauty industry will undoubtedly become even more technologically sophisticated in the years ahead. But its defining ingredient will remain stubbornly analogue. Machines may analyse the skin with astonishing accuracy, and algorithms may refine every treatment plan. Yet confidence cannot be programmed, trust cannot be automated and compassion cannot be digitised. The future of beauty, for all its algorithms, will still depend on the oldest technology of all - the human touch. (The writer is an aesthetician and founder, Midas Touch International Institute, Pune. Views personal.)

Knives out in legislature

Updated: Mar 21, 2025

Disha Salian

Mumbai: Death of celebrity manager Disha Salian in 2020 once again rocked the Maharashtra legislature on Thursday. While cabinet ministers Nitesh Rane and Shambhuraj Desai demanded that Shiv Sena (UBT) leader Aditya Thackeray be arrested in the case, BJP MLA Amit Satam in the assembly and another BJP member Chitra Wagh in the council demanded that the report of SIT to probe Salian’s death be made public.


Incidentally, amidst repeated disruptions in both the houses, some members from the treasury benches were seen speaking in favour of Aditya Thackeray, while Shiv Sena (UBT) members like Adv Anil Parab were seen supporting the BJP members’ demand that the report of the SIT probe be made public. In addition, there were allegations and counter allegations and personal accusations among members from the treasury and opposition benches which led to heated debate on occasions.


The opposition termed the attempts from the treasury benches to link Shiv Sena (UBT) leader Aditya Thackeray’s name in the case, as a ‘conspiracy’.


“I think this matter has gone to the court. We have no idea what he (Disha’s father) has said, but Aaditya Thackeray is a mature leader, a young leader. The Bharatiya Janata Party is conspiring to defame him by putting pressure on him. We don’t need to answer to this conspiracy. The court will answer,” Ambadas Danve said.


Earlier in the day, when the house gathered for the business, Minister of State for Home appraised the assembly of the status in this case. “SIT has been formed to probe in the case. Their report has not been received as yet. However, the government shall act according to directives from the court,” the minister told the house.


Another BJP minister Nitesh Rane, however, said that since Satish Salian has levelled allegations against an MVA minister, that leader be treated like a common person and that everybody should be treated equally before the law. Shiv Sena minister Shambhuraj Desai too supported the demand. “Since the allegations are grave, the person in question should be immediately arrested and the case be investigated,” he said.


Later, while speaking to media in the legislature premises, Rane asked Uddhav Thackeray to come clean on the issue. “If they say that we are politicizing the issue, Uddhav Thackeray should also tell the people why he had called, not just once but twice, to the then union minister Narayan Rane urging him to save his son?” Rane said.


He also accused the opposition of shying away from coming clean on the issue. “If they feel that we are not telling the truth, they should say so in the house. But they are shying away from doing so. Bhaskar Jadhav, who is always aggressive, was nowhere to be seen when this issue came up in the house. Sunil Prabhu too escaped the house under the pretext of a phone call. I challenge them to say that whatever I said on the issue is wrong,” Rane said.


He also said that Aditya Thackeray should resign on moral grounds till his name is cleared in the case.


BJP MLA Amit Satam demanded that the details of the SIT probe be made public so that the people would know if the probe is headed in right direction.


Interestingly, while the ruling parties were targeting the opposition in the case, senior BJP leader Sudhir Mungantiwar surprised all with his unexpected support to Thackerays. “I do not have any evidences in the case. But if her father has made any fresh allegations that needs to be investigated thoroughly. The assembly can discuss the issue at length tomorrow. In the meanwhile, members like Rane, who seem to have some evidences in the case should hand them over to the investigating agencies and help the probe,” he told the house.


Shiv Sena’s Sanjay Gaikwad and Sheetal Mhatre too toed the line and demanded that more and more evidences should come forth.


Similarly, when members of treasury benches were pushing for revealing the details of the probe till date to the public, Shiv Sena (UBT) member Anil Parab supported the demand. “Doing that shall conclusively prove the innocence of Aditya Thackeray,” he said.

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