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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Being Liked Is Not Branding

AI Generated Image Think of someone specific you met in the last six months who seemed genuinely interested in connecting further. The conversation was warm. There was energy in it. They said all the right things — let us stay in touch, I would love to explore this further, I will reach out next week. And then they did not. Not because they were rude or dismissive. Not because something went wrong. But because by the time next week arrived, you had simply faded. This is one of the most...

Being Liked Is Not Branding

AI Generated Image Think of someone specific you met in the last six months who seemed genuinely interested in connecting further. The conversation was warm. There was energy in it. They said all the right things — let us stay in touch, I would love to explore this further, I will reach out next week. And then they did not. Not because they were rude or dismissive. Not because something went wrong. But because by the time next week arrived, you had simply faded. This is one of the most quietly expensive things that happens to accomplished founders — and almost none of them know it is happening. Being liked is not the same as being remembered. Being remembered is not the same as being recalled at the right moment. And being recalled at the right moment is the only version of any of this that actually creates business. The gap between a pleasant first impression and a phone call that begins with "I immediately thought of you" is not filled by warmth or competence or even a genuinely great conversation. It is filled by a personal brand strong enough to occupy a specific, distinct place in someone's mind long after the meeting has ended. Here is what most founders are not told. When someone leaves a conversation thinking "what a lovely person" they have given you a compliment. When they leave thinking "she is exactly the person I would call if I ever needed to solve this specific problem for someone I care about" they have given you a business. The difference between those two outcomes is not how much they liked you. It is how clearly they understood what you stand for and who you are for. Most accomplished founders are genuinely likeable. Many are impressive. Very few are specific enough to be recalled at the moment an opportunity arises. They exist in the minds of their network as pleasant, capable, talented — and entirely interchangeable with the other pleasant, capable, talented people those same contacts met last month. That interchangeability is costing you more than you realise. Every time someone in your network encounters an opportunity that should be yours and instead recommends someone else — not because they like that person more, but because that person's name surfaced first and most clearly — your brand has failed at its most fundamental job. The founders who get called first are not always the most qualified. They are the most memorable. Not memorable in the sense of flashy or loud or relentlessly present online. Memorable in the sense that when a specific need arises, a specific face and a specific name and a specific value proposition surface together, clearly and immediately, without the contact having to work to reconstruct who you are and what you do. That kind of memorability is not an accident of personality. It is the result of a personal brand built with enough clarity, consistency and intention that it leaves a distinct impression rather than a pleasant but general one. It is the difference between being someone people enjoyed meeting and being someone people think of when it counts. Think about your own network right now. When an opportunity arises that is perfect for you — do the right people think of you immediately? Or do they think of you eventually, after they have already recommended someone else, and feel a pang of recognition that they should have called you first? If it is the second — your brand is not broken. It is just not specific enough yet. And that is entirely fixable. I work with founders on exactly this — building a personal brand clear and consistent enough that the right people think of them first, not eventually. If you are ready to stop being the person people liked and start being the person they call, book your consultation call with me on this link: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Nana: The Soul of ‘Raju Ban Gaya Gentleman’

18 hours ago
2 min read

‘Outwardly He Looked Rude, But Inside He Was Like Chocolate’

Mumbai: In an exclusive conversation, Viveck Vaswani remembers fighting to cast Nana Patekar in Raju Ban Gaya Gentleman, his special bond with a young Shah Rukh Khan, and the warmth behind the actor’s intimidating screen image.


Nana Patekar has played some of Hindi cinema’s most intimidating characters, but behind that famously stern exterior, there is another side to the actor that audiences rarely get to see. Filmmaker and producer Viveck Vaswani, who worked with him on Raju Ban Gaya Gentleman (1992), remembers a man who arrived on time, played chess between shots, shared samosas with the crew and took a young Shah Rukh Khan under his wing.


In an exclusive conversation, Vaswani revisited the making of Aziz Mirza’s film and revealed how determined he and the director were to cast Patekar, even when producer G.P. Sippy was unconvinced about the project and its casting.


According to Vaswani, Sippy had originally been more interested in making Aatish. Raju Ban Gaya Gentleman was not a film he was particularly enthusiastic about, but Vaswani managed to persuade him to back it.


The real disagreement began when the filmmakers insisted on casting Patekar as Jai, the street-smart character who embodied the spirit of Bombay.


At the time, Patekar had already made an impression with his performance as Anna in Parinda, but he was not considered the obvious commercial choice. Distributors preferred a more established name, with Shatrughan Sinha emerging as an alternative.


Vaswani, however, believed the role needed someone who naturally belonged to the world the film was portraying.


“Shatrughan Sinha could be the spirit of Bihar, but he could not be the spirit of Bombay. I needed Maharashtra,” Vaswani recalled.


For him, Patekar’s street sensibility, mannerisms and distinctive personality were essential to the character.


The actor’s remuneration became another obstacle. Vaswani recalled that Patekar quoted an amount considerably higher than the other actors, including Shah Rukh Khan, who was then at the beginning of his film career.


“Shah Rukh was not getting anything—he was living in my house and getting a token ₹50,000,” Vaswani said.


Patekar, however, made it clear that his quotation should not be mistaken for reluctance.


When Vaswani presented the figure to G.P. Sippy, the producer was furious. He eventually distanced himself from the film’s day-to-day production, leaving Vaswani and Mirza to pursue their vision.


Yet, the casting decision proved significant for the film.


Recalling his experience of working with Patekar, Vaswani offered a portrait that contrasted sharply with the actor’s reputation for intensity.


“Nana was terrific. He would come on time, play chess on the set, eat samosas with us, and crack jokes,” he said.


“Outwardly, he looked like he was rude or a little upfront, but inside he was like chocolate.”


Vaswani also remembered Patekar’s affection for Shah Rukh Khan, describing how the senior actor effectively became a mentor to the newcomer during the shoot. Their natural rapport translated into several memorable moments, including the courtroom sequence and the playful scenes preceding the song Loveria.


After all, Nana Patekar has travelled effortlessly between extremes. His career has been built on characters who refuse to fade from memory, but the affection with which colleagues remember him reveals another side of his enduring legacy.

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