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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

Presence Before Pitch

Walk into any business networking room and you will witness something far more telling than exchanged cards or polite handshakes. You will see personal brands at work — quietly, powerfully, and often unintentionally. The way a business owner carries himself, engages with others, and competes for attention in public spaces reveals more about future growth than balance sheets ever will. At a recent networking meet, two business owners from the same industry stood out — not because of what they...

Presence Before Pitch

Walk into any business networking room and you will witness something far more telling than exchanged cards or polite handshakes. You will see personal brands at work — quietly, powerfully, and often unintentionally. The way a business owner carries himself, engages with others, and competes for attention in public spaces reveals more about future growth than balance sheets ever will. At a recent networking meet, two business owners from the same industry stood out — not because of what they said, but because of how they behaved. One was visibly assertive, bordering on aggressive. He pulled people aside, positioned himself strategically, and tried to dominate conversations to secure advantage. The other remained calm, composed, and observant. He engaged without urgency, listened more than he spoke, and never attempted to overpower the room. Both wanted business. Both were ambitious. Yet the impressions they left could not have been more different. For someone new to the room — a potential client, collaborator, or investor — this contrast creates confusion. Whom do you trust? Whom do you align with? Whose values reflect stability rather than desperation? Often, decisions are made instinctively, not analytically. And those instincts are shaped by personal branding, whether intentional or accidental. This is where many business owners underestimate the real cost of their behaviour. Personal branding is not about visibility alone. It is about perception under pressure. In networking environments, where no one has time to analyse credentials deeply, people read cues — tone, composure, generosity, restraint. An overly forceful approach may signal insecurity rather than confidence. Excessive friendliness can appear transactional. Silence, when grounded, can convey authority. Silence, when disconnected, can signal irrelevance. Every move sends a message. What’s at stake is not just one meeting or one deal. It is long-term growth. When a business owner appears opportunistic, others become cautious. When someone seems too eager to win, people question their stability. When intent feels unclear, credibility erodes. This doesn’t merely slow growth — it quietly redirects opportunities elsewhere. Deals don’t always collapse loudly. Sometimes, they simply never materialise. The composed business owner in the room may not close a deal that day. But he leaves with something far more valuable — trust capital. His presence feels safe. His brand feels consistent. People remember him as someone they would like to work with, not someone they need to protect themselves from. Over time, this distinction compounds. In today’s business ecosystem, especially among seasoned founders and leaders, how you compete matters as much as whether you compete. Growth is no longer just about capability; it is about conduct. Your personal brand determines whether people lean in or step back — whether they introduce you to others or quietly avoid alignment. This is why personal branding is not a cosmetic exercise. It is strategic risk management. A strong personal brand ensures that your ambition does not overshadow your credibility. It aligns your intent with your impact. It allows you to command rooms without controlling them, influence without intrusion, and compete without compromising respect. Most importantly, it ensures that when people talk about you after you leave the room, they speak with clarity, not confusion. For business owners who want to scale, this distinction becomes critical. Growth brings visibility. Visibility amplifies behaviour. What once went unnoticed suddenly becomes defining. Without a refined personal brand, ambition can be misread as aggression. Confidence can feel like arrogance. Silence can be mistaken for disinterest. And these misinterpretations cost more than money — they cost momentum. The question, then, is not whether you are talented or successful. It is whether your personal brand is working for you or quietly against you in spaces where decisions are formed long before contracts are signed. Because in business, people don’t always choose the best offer. They choose the person who feels right. If you are a business owner or founder who wants to grow without compromising credibility — who wants to attract opportunities rather than chase them — it may be time to look closely at how your presence is being perceived in rooms that matter. If this resonates and you’d like to explore how your personal brand can be refined to support your growth, you can book a complimentary consultation here: https://sprect.com/pro/divyaaadvaani Not as a pitch — but as a conversation about how you show up, and what that presence is truly building for you. (The writer is a personal branding expert. She has clients from 14+ countries. Views personal.)

Plastic Bags: A Bad Habit We Don’t Question

Convenient as they are, one-time plastic shopping bags eventually land in garbage dumps and become pollution.

Welcome to 2026, dear reader!


Before I continue, let me briefly recall where the seminar discussion had paused. I had shared a simple incident from a vegetable market to explain that plastic by itself does not create pollution. It was at this point that one of the attendees remarked how most of us reuse plastic carry bags to collect household garbage, only to discard them later in dustbins or roadside heaps. That observation struck a chord and prompted quiet reflection across the room.


I left my narration at that point and looked at the audience. Most of them were deep in thought, perhaps trying to connect the incident with their own daily experiences. The hall was unusually quiet, as if everyone was replaying familiar scenes in their minds.


After a brief pause, one of the participants raised his hand and sought permission to speak. “Sir, I remember a similar incident,” he began. “The other day, I went to buy a couple of tender coconuts from a roadside vendor.”


He described how several customers were waiting for their turn. The vendor was working swiftly—cutting open the coconut shell, exposing the tender portion, and then, as per the customer’s demand, placing the coconut into a plastic carry bag. Along with it, he would add a couple of plastic straws, which were handed over without a second thought.


Some customers drank the coconut water right there, using the plastic straws provided. After finishing, the straw was either thrown into a nearby dustbin or stuffed back into a plastic bag and casually discarded somewhere around the vendor’s cart.


“One gentleman”, the participant continued, “asked the vendor to empty the coconut water into a small plastic pouch, put that pouch into another plastic bag, and then happily walked away, carrying the bag as if it were something precious.” Another customer bought only the ‘malai’—the fresh pulp scooped out from the coconut. The vendor repeated the same process again, using plastic bags as before. This cycle went on continuously.


The participant then admitted something important. He said he, too, had taken coconuts in the plastic bag provided by the vendor. At that moment, he did not find anything odd about it. It felt completely normal. In fact, not taking things in plastic carry bags seemed unusual, even inconvenient.


Then came his realisation. “Now I am slowly beginning to understand what you are trying to highlight,” he said. “Once we take home different products in plastic carry bags, we don’t store those bags carefully. Most of the time, they are treated as waste. Eventually, they end up either in landfills or, more commonly, in roadside garbage heaps.”


He paused and added, “In countries like India, as we all know, the final destination of such plastic bags is usually the open garbage dump.” With that, he ended his narration.


The forum was then opened for discussion. As expected, many others joined in. Almost everyone had a similar story to share. By the end of the discussion, there was broad agreement that the root cause of plastic pollution is not plastic itself, but our lack of discipline—our behaviour, carelessness, and attitude.


We never think twice before discarding a plastic bag, whether into a dustbin or an open garbage heap. One participant summed it up rather wittily by saying that plastic bags do not walk out and land in garbage dumps on their own. It is we, the users, who put them there.


Still, one person remained unconvinced. He wanted to understand why plastic bags and other items cause pollution even after being discarded. I asked him to hold on to his curiosity until next week.


I request you, dear readers, to do the same. Until then, have a great weekend and a very happy and prosperous New Year.


(The author is an environmentalist. Views personal.)

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