top of page

By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

The Real Reason You’re Not Expanding

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients...

The Real Reason You’re Not Expanding

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients are satisfied, and their teams respect them, yet expansion remains frustratingly slow. Recently, a business owner shared a thought that many silently carry: “I’m doing everything right, but I’m not being seen the way I want to be seen.” He was honest, humble, and hardworking. He listened more than he spoke, stayed polite at networking events, delivered consistently, and maintained a quiet presence. But in a world where visibility often determines opportunity, quiet confidence can easily be mistaken for lack of influence. The reality is stark: growth today is not driven only by performance. It is powered by perception. And when a founder’s personal brand does not match the scale of their ambition, the world struggles to understand their value. This is the hidden gap that many high-performing business owners never address. They assume their work will speak for itself. But the modern marketplace doesn’t reward silence — it rewards clarity, presence, and personality. If your visiting card, website, social media, communication, and leadership presence all tell different stories, the world cannot form a clear image of who you are. And when your identity is unclear, the opportunities meant for you stay out of reach. A founder may be exceptional at what they do, but if their personal brand is scattered or outdated, it creates confusion. Prospects hesitate. Opportunities slow down. Collaborations slip away. Clients choose competitors who appear more authoritative, even if they are not more capable. The loss is subtle, but constant — a quiet erosion of potential. This problem is not obvious, which is why many business owners fail to diagnose it. They think they have a sales issue, a market issue, or a demand issue. But often, what they truly have is a positioning issue. They are known, but not known well enough. Respected, but not remembered. Present, but not impactful. And this is where personal branding becomes far more than a marketing activity. It becomes a strategic growth tool. A strong personal brand aligns who you are with how the world perceives you. It ensures that your voice carries authority, your presence commands attention, and your identity reflects the scale of your vision. It transforms the way people experience you — in meetings, online, on stage, and in every business interaction. When a founder’s personal brand is powerful, trust is built faster, decisions are made quicker, and opportunities expand naturally. Clients approach with confidence. Partners open doors. Teams feel inspired. The business grows because the leader grows in visibility, influence, and clarity. For many business owners, the missing piece is not skill — it is story. Not ability — but alignment. Not hard work — but the perception of leadership. In a world where attention decides advantage, your personal brand is not a luxury. It is the currency that determines your future. If you are a founder, leader, or business owner who feels you are capable of more but not being seen at the level you deserve, it may be time to refine your personal positioning. Your next phase of growth will not come from working harder. It will come from being perceived in a way that matches the excellence you already possess. And if you’re ready to discover what your current brand is saying about you — and how it can be transformed into your most profitable business asset — you can reach out for a free consultation call at: https://sprect.com/pro/divyaaadvaani Because opportunities don’t always go to the best. They go to the best perceived. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Selective Outrage

India’s left-liberal media has long prided itself on being the torchbearer of secularism, dissent and moral rectitude. In the aftermath of ‘Operation Sindoor,’ the precision military strike launched by the Modi government against Pakistan-based terror camps, it has revealed its not a principled commitment to peace or truth, but a disturbing penchant for ideological prejudice, performative sanctimony and selective outrage.


The operation itself was a textbook display of calibrated force and geopolitical prudence. Prime Minister Narendra Modi, often caricatured as ‘authoritarian’ by the ‘liberal’ English-language commentariat, chose patience over provocation. He consulted opposition leaders, held detailed discussions with defence chiefs and took key international stakeholders, notably the United States and Russia, into confidence before authorising limited military action. The symbolism of ‘Operation Sindoor’ was also carefully crafted: a pointed reminder that the attack’s real victims were Hindu women widowed by Pakistan-sponsored militants in Kashmir. The government’s briefings were also strategic and symbolic as two ranking female officers, one of them Muslim, were made the public face of the mission, underlining a new Indian confidence that blends military muscle with democratic pluralism.


But this was unacceptable for India’s entrenched ‘left-liberal’ press, steeped in academic jargon, Western validation and a knee-jerk hostility to anything remotely ‘Hindutva.’ That a Muslim officer briefed the nation on ‘Operation Sindoor’ was branded ‘tokenism’ by such commentators. Others crudely alleged that the April 22 Pahalgam massacre was the logical culmination of reported atrocities against Muslims since Modi came to power in 2014.


The semantic nitpicking over ‘Operation Sindoor’ was maddening. An editor of a prominent magazine dubbed the operation’s name as ‘patriarchal’ and coded in Hindutva tropes. In a bizarre case of moral inversion, sindoor was likened to symbols of ‘honour killings’ and gender oppression, ignoring both its cultural resonance and the cruel reality that these women had lost their husbands in cold blood. For years, India’s ‘secular’ commentariat nurtured a preordained binary: the Congress may be flawed but was at least ‘secular’ while the BJP was an inveterate ‘fascist.’ Thus, the 2002 Gujarat riots are always focused upon but the Congress-backed pogrom of the Sikhs in 1984 is either downplayed or rationalised. Terrorism in Kashmir is tragic, but state retaliation is ‘jingoism.’ A strong Muslim voice in government is ‘tokenism’ but its absence is ‘exclusion.’ Even journalistic rigour is selectively applied. When Pakistan claimed to have downed Indian jets, some Indian outlets rushed to amplify the story before verification, inadvertently echoing enemy propaganda.


Dissent is vital in any democracy. But when its becomes indistinguishable from disdain, when editorial choices are dictated by ideological conformity, then the press becomes a caricature of itself. Ironically, many of these journalists enjoy robust free speech and loudly lament India’s supposed slide into ‘fascism’ from the safety of their X handles. Yet they turn a blind eye to Putin’s repression, Erdogan’s purges or Xi Jinping’s camps. In their eyes, Modi remains the greatest threat to democracy even as they broadcast their outrage freely, without fear of censorship or reprisal. ‘Operation Sindoor’ was a statement of cultural self-confidence. That confidence has rattled those who have spent their careers gatekeeping Indian discourse. Today, their monopoly is over. The people are watching and they no longer believe that the emperor has clothes.

Comments


bottom of page