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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not....

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not. It begins at the first point of contact, and in any business of real size, that point is almost never the founder. It is the assistant who manages your calendar. The sales executive who sends the first proposal. The person who handles your WhatsApp, the receptionist, the coordinator who confirms the meeting. These people speak for you every day, in your name, using your reputation, and most of them have never been told what that reputation is supposed to feel like. Many are loyal, hardworking and capable. That is not the issue. The issue is that nobody ever showed them what a first impression of this founder should feel like. Here is what a prospective client experiences. They do not separate you from your team. They cannot. To them, the speed of a reply is how seriously you take them. The tone of the first email is the tone of your leadership. A proposal with a spelling error, a late response, a careless "will check and let you know" becomes evidence about the person at the top. If this is how the organisation presents itself while trying to win my business, they reason, this is how it will treat me once I have signed. And they never tell you. They simply go quiet. The deal that stalls after a promising first call. The partner who becomes "busy". The client who chooses a competitor and offers a reason that has nothing to do with the real one. Across a year, that is every enquiry that stalled, every proposal left unanswered, every introduction that never became a meeting. This is a personal brand problem, not a staffing one. A founder can spend years refining how they present in a room and still lose the room before they enter it, because the impression was formed by someone else, in a conversation the founder was never part of and never heard about. The founders who avoid this are not the ones with the most polished staff. They are the ones who have made their brand legible to the people around them. Their team knows how the founder speaks, what the business stands for, what warmth looks like in a reply, how a delay should be explained and how a client should feel in the first thirty seconds. The team is not following a script. They are carrying a standard, because someone took the time to define it. When did you last experience your own business the way a stranger does? Not a test call arranged with your team's knowledge. A real one. Send a first enquiry from a number nobody recognises. Notice how long it takes to be answered, what the tone is, and whether you would want to do business with whoever replied. Then ask yourself honestly whether that person sounds like you, and whether you would be proud to be represented that way. If the answer is uncomfortable, it is worth acting on now. Every week of that experience is a week someone forms a verdict about you without your knowledge. Your personal brand is not only what you say. It is everything said on your behalf. If you have a suspicion about how your business is being experienced before you ever walk in, that suspicion deserves a direct, focused brand consultation, not a casual chat. Book yours here: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Sunetra Pawar has taken charge, but challenges remain

Quaid Najmi
Feb 27
2 min read

Mumbai: Days after taking oath as Maharashtra’s first woman Deputy CM, Sunetra Ajit Pawar was unanimously elected president of the Nationalist Congress Party (NCP). This was another major responsibility on her shoulders just a month after her husband’s tragic death in the Baramati air crash.


For decades, Sunetra, popular as ‘Vahini’ or just ‘Tai’, chose to be the silent force behind her husband. But she remained accessible, grounded and attentive to the people of Baramati.


Sunetra quietly built institutions of sustainability, empowering rural youth, women and farmers, and addressed environmental concerns.


Earning awards and accolades, she continued in a similar vein until the NCP suddenly split apart in July 2023 and Ajit Pawar fielded her in the 2024 Lok Sabha polls from Baramati.


Her opponent was her sister-in-law and the Nationalist Congress Party (SP) Working President Supriya Sule, who easily snatched victory.


Barely months later, Sunetra waltzed into the Rajya Sabha with a nudge from the BJP, signalling new political equations.


Challenges ahead

Sunetra Pawar faces multiple challenges within the party, government, politics and family. There’s a dreaded, but not fully identified, ‘chandal chaukdi’ (gang of four), referred to by all, that’s hyper-active after Ajit Pawar’s death. This can test her authority.


Here, Sunetra will have to assert herself and make efforts to carve her independent niche in politics. The sympathy factor may soon evaporate.


Another question is whether Sunetra will initiate a ‘merger’ of the two NCPs. This was said to be the ‘desire’ of Ajit Pawar.


A close family friend and retired IPS officer, Vikram Bokey, described Sunetra as ‘a gem of a human being, extremely poised, cultured, and with a highly educated background’.


“The state witnessed her suddenly blossom into a leader after Ajit Pawar’s tragic passing… She has rekindled hopes among the masses. The people view her as the ideal candidate for the top (CM) post,” Bokey told The Perfect Voice.


Sunetra – A village girl who became deputy CM

Born on 18 October 1963, Sunetra hails from an influential political family. Her step-brother, Dr Padamsinh Patil, straddled state and national politics with ease for decades.


She completed her BA, married Ajit Pawar in 1985, but chose to prioritise family and motherhood and only much later (2024) marked her reluctant political entry to support her spouse.


She is a trustee of Vidya Pratishthan, chairperson of Baramati Hi-Tech Textile Park, and a member of the World Entrepreneurship Forum, a French think-tank. She launched the Environmental Forum of India (2010).

 

 

 

 

 


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