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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

The Rising Tide: Rethinking India-Nepal Water Agreements Post 2024 Floods

India-Nepal Water

Nestled in the Himalayas, Nepal, is a home to the headwaters of several significant rivers that flow into India. The Mahakali and Koshi Rivers prove to be the lifelines for both India and Nepal. These rivers support agriculture, hydropower and livelihoods. However, managing these rivers has been a challenge due to uneven power dynamics, increasing climate change and natural disasters, mainly floods.


As the skies above Nepal unleashed their torrential wrath during the monsoon season in 2024, the ripple effects of these floods have surged far beyond its borders. As both India and Nepal grapple the turbulent waters of both the Mahakali and Koshi rivers, it adds new layers of complexity to an age-old challenge about the transboundary river management between the two nations.


The recent floods in September, cannot be ignored as they are a force of nature, reminding both India and Nepal that water is not just a resource to be divided but acts as a lifeline that is shaped by the ever-changing forces of nature. Further with the rising water levels, damaged infrastructure and altered river flow patterns, these floods have highlighted the fragility of transboundary river management systems within South Asia. The rising water levels, submerged farmlands and displaced communities. These floods have underscored the urgent need to revisit and reinforce Nepal’s long-standing water-sharing treaties with its southern neighbour.


The Koshi Agreement signed in 1954 and the Mahakali Treaty signed in 1996 were treaties designed to regulate the joint use of these two rivers in order to control floods, increase irrigation and generate hydropower. Yet, the 2024 floods have exposed the weaknesses within these agreements, as both the countries have struggled to manage the rivers in ways that equitably serve their needs.


The Mahakali Treaty, which intended to ensure the equitable sharing of the Mahakali River also known as the Sarda River in India. The treaty cantered around the Pancheshwar Multipurpose Project, a massive dam envisioned to generate hydropower and control floods. However, despite being signed over three decades, this project remains largely unimplemented and is greatly hampered due to political disagreements and technical challenges among the two nations.


As floodwaters surged along the Mahakali River, they inundated vast areas on both sides of the border, emphasising the urgent need for robust flood-control infrastructure. The absence of the long-delayed Pancheshwar dam has left communities vulnerable, prompting Nepalese officials to call for renewed efforts to realize the treaty’s promises.


Critics in Nepal have long voiced their concerns that the Mahakali Treaty favours India, with unequal sharing of the river’s resources and the delayed implementation of key projects like that of Pancheshwar. Now that the floodwaters recede, the Nepalese officials have intensified calls for urging both nations for a renewed focus on the treaty’s implementation, demanding that both nations work together to expedite the project and enhance flood control measures.


Another major concern between the two countries is the River Koshi, which is one of the largest tributaries of the Ganga (Ganges) River. The Koshi River has historically proven to flood the Indian state of Bihar.


The Koshi Agreement signed in 1954, allowed the construction of the Koshi Barrage in Nepal to control floods and provide irrigation to both countries. However, the 2024 floods have once again exposed the limitations of this arrangement. In the wake of the floods, criticism in Nepal regarding the agreement’s perceived inequities. The Koshi barrage, which is controlled by India, has failed to safeguard Nepal’s Terai region, where villages and farms were submerged under several feet of water during the recent deluge. Thus, with worsened flood risks in Nepal, leading to calls for a revaluation of the agreement. The issues of silt buildup in the river and insufficient maintenance of the barrage have compounded the problem, leading to increased flood risks in Nepal.


However, as communities recover, there are renewed calls for a revaluation of the Koshi Agreement to ensure that both nations’ interests are addressed more equitably.


The 2024 floods have reinforced the need for enhanced cooperation between Nepal and India in order to manage shared rivers more effectively. Beyond immediate flood mitigation efforts, both India and Nepal must not only address the immediate challenges of flood mitigation but also the long-term impacts of climate change, which is expected to bring more erratic and intense weather in the coming years.


The 2024 floods have highlighted the inadequacy of current water-sharing treaties between India and Nepal, which experts say no longer address the growing challenges of climate change. Joint river basin management could improve coordination on critical infrastructure projects like dams and barrages, helping both nations equitably share water and mitigate flood risks. For Nepal, this crisis presents an opportunity to renegotiate terms with India and push for a more balanced approach. As both countries recover, there is a growing understanding that water must be managed cooperatively, as a shared resource essential to their future.


(The author is an educationalist. Views personal)

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