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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

Then and Now: The Changing Spirit of Festivals

The rituals remain, but is the spirit of togetherness lost to commercialisation and growing distance?

Festivals have long held a sacred place in human society, not just as religious observances but as vibrant celebrations of life, tradition, and the changing rhythms of nature. In earlier times, they were eagerly awaited moments of collective joy that brought communities together, strengthened family bonds, and kept people anchored to their culture. Today, in our fast-paced, ultra-modern digital world, one cannot help but wonder: Do festivals still hold the same significance?


Let us explore this question and consider how the spirit of festivals has evolved over the years—has it truly faded, or has it merely taken a new form?


Some believe that festivals have lost their charm compared to the past. While the core tradition and celebrations may remain, the way they are experienced and perceived has changed.


In earlier times, festival preparations would begin weeks or even months in advance. Whether it was cleaning homes for Diwali or making sweets for Ganesh Chaturthi and Sankranti, women would come together to prepare traditional items, elders would share stories behind rituals and past celebrations, and children would listen with wide eyes and eager ears. Festivals were simpler then—focused less on material displays and more on spiritual meaning.


Today, much of that has become commercialised. Readymade decorations, online orders, and store-bought sweets have replaced the personal touch of homemade effort. Convenience has overtaken experience. With smaller families and limited time, festivals often feel like little more than a day off from school or work.


In earlier times, festivals were deeply rooted in community spirit. Celebrations were never private affairs—they were shared with neighbours and the entire locality, where bonds felt like those of an extended family.


Today, physical and emotional distances have grown, especially in urban settings. Nuclear families, gated communities, and digital isolation have made it rare to truly “celebrate together.” Personal visits have been replaced by social media messages, and the essence of festivals has dimmed, becoming largely confined to the immediate family.


In earlier times, life moved at a slower pace, and time felt abundant. People paused to prepare for festivals—a sacred pause that brought meaning and joy. Children eagerly looked forward to the celebrations, spending time with grandparents, neighbours, and friends. The charm lay in the little things—watching the glow of diyas, visiting places of worship, or simply soaking in the festive spirit.


Today, time feels scarce. Work pressures, academic demands, and constant digital connectivity leave little space for wholehearted celebration. Mentally and physically exhausted, people struggle to be fully present. Children, too, are drawn into screens and global influences, replacing joy with gadgets and drifting further from their cultural roots.


Festivals were a key to preserving and transmitting tradition and values from one generation to the next.


Today, it is more globalised with diverse cultural influences impacting traditional celebrations.


Due to this, the loss of authentic cultural experience is seen and felt.


Has enthusiasm died?

It would be unfair to say that enthusiasm has completely disappeared. It has shifted. While some traditions may have faded, they still offer a chance to connect with others and take a break from daily routine. It’s evolving and adapting to a modern lifestyle, which is a natural part of cultural change. The need for celebration is still alive. It just wears a different face.


How people choose to celebrate is a personal matter, and some may still find a deep meaning and joy in traditional celebration. Yes, today festivals may not carry the enthusiasm they did. But the soul of celebration still lives in all of us. The essence is not how lavishly it is celebrated but how deeply it is felt. The challenge lies in reviving it consciously, and if we choose to, we can still bring back the magic. To strike a balance between preserving tradition and adapting to the realities of modern life is the need of the hour.


“Happy festival season to all of you. Enjoy and celebrate our rich heritage.”


(The writer is a tutor based in Thane.)

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