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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

Uddhav’s Meltdown

Updated: Nov 15, 2024

Uddhav Thackeray

In the tumultuous political theatre of poll-bound Maharashtra, Uddhav Thackeray has once again drawn attention to himself, but not for any grand ideological stance or visionary leadership. Instead, the Shiv Sena (UBT) chief has stirred the pot over an event that, on the surface, seems like little more than a routine compliance check by election authorities. Yet, in true Thackeray fashion, the spectacle of a bag inspection has been transformed into a melodramatic political statement.


Thackeray posted a video of election officials frisking his bags at Wani helipad in Yavatmal district, a stop on his campaign trail ahead of the upcoming Maharashtra Assembly elections. With the Model Code of Conduct (MCC) in force. election officials are mandated to conduct surprise checks on campaigners. The routine frisking, intended to prevent the distribution of cash or other inducements, is nothing new and Thackeray’s protest is hardly unique. What sets this incident apart is the theatricality with which Thackeray has turned it into a political point.


In a video that appeared to be shot by Thackeray himself, the former Chief Minister, with all the self-righteous indignation one might expect from a leader nursing a political grudge, asked whether such scrutiny was being applied to the bags of Prime Minister Narendra Modi, Home Minister Amit Shah, and other senior figures of the ruling Mahayuti alliance, including Chief Minister Eknath Shinde and his deputies.


Thackeray later addressed a rally, urging his supporters to take matters into their own hands, calling on them to scrutinize the identity cards and pockets of the election officials who had checked his bags. One can’t help but wonder whether Thackeray’s outburst is less about democracy and more about his desperate attempts to maintain relevance in a political landscape that has shifted dramatically under the pressure of his party’s decline. After Eknath Shinde’s rebellion and the split in Shiv Sena, Thackeray’s rhetoric has grown increasingly shrill.


The most damning critique of Thackeray’s leadership came when NCP (SP) chief Sharad Pawar, Thackeray’s own ally in the Maharashtra Vikas Aghadi, had offered a scathing assessment in the latter’s autobiography when he had stated that Uddhav lacked political acumen when he was CM and that he had been baffled by Thackeray’s tendency to visit the Mantralaya, the state’s administrative headquarters, only twice a week.


For all his talk of democracy, Uddhav’s actions seem more aimed at keeping his political base agitated and distracted than addressing the real challenges facing Maharashtra.


Thackeray’s antics, whether protesting a routine bag inspection or calling on his supporters to scrutinize election officials, are designed to portray him as the victim of a rigged system. This kind of grandstanding distracts from the real issues at hand. Maharashtra deserves better than this self-serving drama. If Thackeray is serious about his political future, he must learn to engage with the electorate on substance, not spectacle.

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