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By:

Rahul Kulkarni

30 March 2025 at 3:32:54 pm

Why the Majority Doesn’t Matter

Most change fails not from resistance, but from weak coalition design. Even if you negotiate well, you can still fail for a boring reason: You built the wrong coalition. This week we step into the third act of this series: modernize without backlash. Most leaders walk into an MSME thinking change is a vote. If most people agree, you win. That’s corporate thinking. In legacy Indian SMEs, the majority is usually passive. The people who matter are the ones who can stop the flow.   Which Seat...

Why the Majority Doesn’t Matter

Most change fails not from resistance, but from weak coalition design. Even if you negotiate well, you can still fail for a boring reason: You built the wrong coalition. This week we step into the third act of this series: modernize without backlash. Most leaders walk into an MSME thinking change is a vote. If most people agree, you win. That’s corporate thinking. In legacy Indian SMEs, the majority is usually passive. The people who matter are the ones who can stop the flow.   Which Seat Inherited seat: you may have authority, but you still need backing beyond the family name. Hired seat: you may have ideas, but you don’t have a home team yet. Promoted seat: you may have relationships, but you don’t automatically have permission.   In cricket, you don’t win because you have 11 batsmen. You win because the field is set right for the plan. A bowler can be doing everything right and still leak runs if the field leaves gaps. Singles become boundaries. The team blames the bowler. But the real issue was field setting. That’s how change fails in MSMEs.   Veto Players A small blocking group can stall you even if everyone nods in meetings. They don’t argue. They sit at gates: - Money release - Purchase approvals - Dispatch control - Owner access They can delay, create exceptions, raise “data doubts,” or ask for “one more confirmation.” And then they do the most effective thing of all: quietly wait for your energy to fade.   Own Work In one assignment, I thought I had the room. People smiled, agreed, even said, “Very good”. Two weeks later, nothing had moved. Two gatekeepers kept adding small speed-breakers. Every objection sounded reasonable. Over a month, the pilot died … no drama, just suffocation. That’s when I learned: in MSMEs, you’re rarely battling resistance. You’re battling veto power.   Coalition Math Political scientist William Riker had a simple idea: you don’t need everyone, you need a coalition that’s just big enough to win and hold. In a company, that means: enough of the right people so the new way becomes unavoidable. And people don’t jump alone. Most switch only when they see others switching because nobody wants to be the first person who looks foolish. So, your job is not “get buy-in from 50 people”. Your job is: 1. Build a small winning coalition 2. Neutralise the blocking coalition 3. Make it visible so the passive majority follows Politics Drama Name the gates Write the 3–5 gates your change must pass through (money, approvals, dispatch, data). Then write who controls them in real life. Pick your first five supporters Not supporters in principle. People who will act. Five is enough to cover gates without becoming a crowd. Pay the coalition cost upfront Each supporter needs one thing to stay aligned: respect, safety, credit, clarity, control of exceptions. Ignore this, and support disappears the first time pressure comes. Neutralize blockers calmly You have three moves: Convert: give them a dignified role and protect the interest they fear losing. Bypass: redesign the workflow so their veto reduces. Contain: limit their veto to exceptions, not the main flow. What you should not do is start a public fight too early. That creates camps. Camps create long wars. Wars kill modernization.   Field Test Name your first five supporters for your next change. Against each name, write ONE concession they need to stay aligned. Example: “You chair the weekly ritual.” “Pilot data won’t be used for appraisal.” “You control exceptions, but exceptions must be logged.” “Your method becomes the base standard.” “Your role is made explicit.” If you can’t name five, you don’t have a coalition yet. You have a hope.   In MSMEs, the majority is tired, busy, and risk-sensitive. They won’t lead your change. They will join it when it feels safe and inevitable. So, stop trying to convince everyone. Set the field properly. Build alignment with five. Neutralise the two who can block.   (The writer is a co-founder at PPS Consulting. He is a business transformation consultant. He could be reached at rahul@ppsconsulting.biz.)

Unrest within Mahayuti

Updated: Jan 21, 2025

Mahayuti

Mumbai: The state administration on Sunday stalled the appointments of guardian ministers in Raigad and Nashik districts. Chief Minister Devendra Fadnavis had cleared the appointments before he left for Davos in Switzerland to attend the World Economic Forum on Saturday. They are believed to have been stalled on behest of Deputy Chief Minister Eknath Shinde, who heads the state in absence of the Chief Minister.


NCP’s Aditi Tatkare and BJP’s Girish Mahajan were entrusted with responsibilities of guardian minister for the Raigad and Nashik districts respectively, where Shiv Sena’s Bharat Gogawale and Dada Bhuse had staked claims. Gogawale is a first-time minister while, Bhuse had been the guardian minister of the district during previous government under Eknath Shinde.


Shiv Sena, NCP and BJP all the three constituents of Mahayuti have strong roots in both the districts. However, the Shiv Sena and the NCP had been particularly on loggerheads there. The Shiv Sena, which had been demanding the guardian minister’s post in Nashik district has managed to win only two assembly seats in the district where the NCP has Six and the BJP has Five MLAs. On the contrary, in Raigad the NCP has won only one seat while the Shiv Sena and the BJP both have Three MLAs each in the district.


Sunil Tatkare, MP from Raigad Lok Sabha constituency and the stat unit president of the NCP and father of Aditi Tatkare, had been the guardian minister of Raigad between 2004 and 2014. Gogawale had always been his political opponent before Tatkare joined the Mahayuti government under Ajit Pawar’s leadership in 2023. Gogawale claimed that all the Six Shiv Sena-BJP MLAs in the district had opined in his favour to be the guardian minister of the district and after the decision to appoint Aditi Tatkare was announced, his supporters resorted to violent protests. They burnt tyres in bid to stall traffic on highway in the district. Reacting to the developments, Tatkare said that the issue should be pondered over after CM Fadnavis returns from Davos on Saturday and settled amicably.


In Nashik Girish Mahajan had been the guardian minister of the district between 2014 and 2019 when Fadnavis was the Chief Minister.


The post of guardian minister doesn’t have any constitutional mandate and is considered to be a political appointment. Guardian ministers head the district planning and development councils (DPDC) that control the funds for development works being carried out in the particular district. This control wields much of political power to the minister in that district whereby spreading the party in the district becomes much easier. This is the reason why the grass root politicians seem to be very sensitive to such appointments.


While Gogawale and Bhuse are unhappy about not being appointed as guardian ministers, some others like NCP’s Hasan Mushrif and BJP’s Pankaja Munde are unhappy about not being appointed as guardian district in their home districts of Kolhapur and Beed respectively. DCM Shinde is learnt to have gone to his ancestral village Dare in Satara district after the decision and BJP’s firefighters Chandrashekhar Bawankule and Girish Mahajan are expected to meet him there to try finding a way out of the issue.

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