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By:

Rashmi Kulkarni

23 March 2025 at 2:58:52 pm

Making a New Normal Feel Obvious

Normal is not what’s written. Normal is what repeats. The temple bell rings at the same time every day. Not everyone prays. Not everyone even walks in. Some people don’t care at all. And yet when that bell rings, the whole neighborhood syncs. Shops open, chores move, calls pause. The bell doesn’t convince anyone. It simply creates rhythm. That’s how “normal” is built inside a legacy MSME too. Not by speeches. By repetition. Quick recap: Week 1: You inherited an equilibrium. Week 2: People...

Making a New Normal Feel Obvious

Normal is not what’s written. Normal is what repeats. The temple bell rings at the same time every day. Not everyone prays. Not everyone even walks in. Some people don’t care at all. And yet when that bell rings, the whole neighborhood syncs. Shops open, chores move, calls pause. The bell doesn’t convince anyone. It simply creates rhythm. That’s how “normal” is built inside a legacy MSME too. Not by speeches. By repetition. Quick recap: Week 1: You inherited an equilibrium. Week 2: People resist loss, not improvement. Week 3: Status quo wins when your new way is harder. Week 4 is the next problem: even when your idea is good and even when it is easy, it can still fail because people don’t move together. One team starts. Another team waits. One person follows. Another person quietly returns to the old way. So, the old normal comes back … not because your idea was wrong, but because your new normal never became normal. Which Seat? • Inherited : people expect direction, but they only shift when they see what you consistently protect. • Hired : people wait for proof “Is this just a corporate habit you’ll drop in a month?” • Promoted : people watch whether you stay consistent under pressure. Now here’s the useful idea from Thomas Schelling: a “focal point”. Don’t worry about the term. In simple words, it means: you don’t need everyone convinced. You need one clear anchor that everyone can align around. In a legacy MSME, that anchor is rarely a policy document. It’s not a rollout email. It’s a ritual. Why Rituals? These firms run on informal rules, relationships, memory, and quick calls. That flexibility keeps work moving, but it also makes change socially risky. Even supportive people hesitate because they’re thinking: “If I follow this and others don’t, I’ll look foolish.” “If I share real numbers, will I become the target?” “If I push this new flow, will I upset a senior person?” “If I do it properly, will it slow me down?” When people feel that risk, they wait. And waiting is how the status quo survives. A focal ritual breaks the waiting. It sends one clean signal: “This is real. This is how we work now.” Focal Ritual It’s a short, fixed review that repeats with the same format. For example: a weekly scoreboard review (15 minutes) a daily dispatch huddle (10 minutes) a fixed purchase-approval window (cutoff + queue) The meeting isn’t the magic. The repetition is. When it repeats without drama, it becomes believable. When it becomes believable, people start syncing to it, even the ones who were unsure. Common Mistake New leaders enter with energy and pressure: “show impact”. So they try to fix reporting, planning, quality, procurement, digitization … everything. The result is predictable. People don’t know what is truly “must follow”. So everything becomes “optional”. They do a little of each, and nothing holds. If you want change to stick, pick one focal ritual and make it sacred. Not forever. Just long enough for the bell to become the bell. Field Test Step 1 : Pick one pain area that creates daily chaos: delayed dispatch, pending purchase approvals, rework, overdue collections. Step 2 : Set the ritual: Fixed time, fixed duration (15 minutes). One scoreboard (one page, one screen). Same three questions every time: – What moved since last time? – What is stuck and why? – What decision is needed today? One owner who closes the loop (decisions + due dates). Step 3 : Protect it for 8 weeks. Don’t cancel because you’re busy. Don’t skip because a VIP came. Don’t “postpone once” because someone complained. I’ve seen a simple weekly dispatch scoreboard die this exact way. Week one was sharp. By week three, it got pushed “just this once” because someone had a client visit. Week four, it moved again for “urgent work”. After that, nobody took it seriously. The old follow-ups returned, and the leader was back to chasing people daily. The first casual cancellation tells the system: “This was a phase”. And the old normal returns fast. One Warning Don’t turn the ritual into policing. If it becomes humiliation, people will hide information. If it becomes shouting, people will stop speaking. If it becomes a lecture, people will mentally leave. Keep it calm. Keep it consistent. Keep it useful. A bell doesn’t shout. It just rings. (The author is Co-founder at PPS Consulting and a business operations advisor. She helps businesses across sectors and geographies improve execution through global best practices. She could be reached at rashmi@ppsconsulting.biz)

Victory in the streets, vacuum in the office

State BJP without official body since over 8 months

Mumbai: Despite a crushing wave of victories across Maharashtra’s urban and rural landscape, the state unit of the Bharatiya Janata Party (BJP) finds itself in a peculiar state of organizational paralysis. More than eight months after Ravindra Chavan officially took the reins as State President from Chandrashekhar Bawankule in July 2025, the party has failed to constitute its state executive body, exposing deep-seated internal friction and a deadlock with the central leadership in Delhi.


Chief Minister Devendra Fadnavis visited Delhi twice this week. On Friday he also called on the newly elected national party president Nitin Nabin. Though it is being speculated that the meeting might lead to political realignment in the state, real question is whether it will bring to the tracks the derailed organizational appointments of the state party unit.


The primary catalyst for this administrative limbo is said to be a strict directive from the BJP high command. In a bid to ensure that elected representatives remain laser-focused on their constituencies ahead of the 2029 cycle, the party leadership has mandated that no sitting MLA should be appointed as an organizational office bearer.


While logically sound, this "one person, one post" enforcement has drained the pool of seasoned leaders available for the state body. State President Ravindra Chavan, himself an MLA from Dombivli, is reportedly struggling to balance the requirement for experienced "organizational engines" with the demand for fresh, non-legislative faces.


The friction has reportedly peaked over the appointment of a specific former minister who lost his seat during the 2024 Lok Sabha debacle. Sources indicate this leader, who feels sidelined after being denied a cabinet berth in the Devendra Fadnavis-led government, is lobbying aggressively for the powerful post of State General Secretary.


However, the Delhi high command remains unimpressed. Citing his recent electoral loss and a "cloud of controversy" surrounding his previous tenure, the central leadership has twice rejected the list of office bearers submitted by the state unit. This tug-of-war has effectively stalled the entire process, as the state unit is hesitant to move forward without accommodating senior loyalists.


The irony of the situation is not lost on political observers. The organizational delay comes at a time when the BJP’s "election machine" is performing at its peak. While demonstrating its civic dominance, in the January 2026 municipal elections, the BJP swept 1,425 out of 2,869 seats across 29 corporations, including a historic victory in the BMC. It also demonstrated its rural surge in the recently concluded Zilla Parishad polls, where the party emerged as the single largest entity, winning 225 of 731 seats.


"The party is winning on the strength of the 'Fadnavis-Chavan' duo and the Mahayuti's momentum, but the skeletal structure of the organization is missing. We have generals and soldiers, but no mid-level commanders," noted a senior party strategist on the condition of anonymity.


When questioned about the delay, Ravindra Chavan’s office has maintained a disciplined silence. Staffers decline to provide a timeline, merely stating that "consultations are ongoing."


This lack of a formal state body means that key wings of the party—including the Youth, Women, and Kisan Morchas—are operating without a full set of sanctioned leaders. While the BJP continues to win elections through centralized command, the simmering discontent among senior leaders who feel "abandoned" by the high command's new rules could pose a challenge to long-term internal harmony.

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