AI generated image A parent stands in a supermarket, holding a packet of biscuits that says “zero sugar” and “high fibre.” The packet looks attractive and trustworthy. The child beside the parent is already excited by the colourful cover. It feels like a smart and healthy choice. But what is written in small letters on the back may tell a very different story. This pattern is increasingly becoming a regular feature in many Indian homes today. Packaged-foods, once eaten only