In MSMEs, digitisation fails when it asks for faith. Start where it offers relief. This is the point where many leaders make the costliest mistake: They treat digitisation like a “big bang”. ERP rollout. Full automation. Everything at once. And then they act surprised when the company rejects it. Let me say it plainly: Most MSMEs don’t fail at digitization because of technology. They fail because of adoption. Which Seat? Inherited seat: you’re under pressure to “make it moder

Most change fails not from resistance, but from weak coalition design. Even if you negotiate well, you can still fail for a boring reason: You built the wrong coalition. This week we step into the third act of this series: modernize without backlash. Most leaders walk into an MSME thinking change is a vote. If most people agree, you win. That’s corporate thinking. In legacy Indian SMEs, the majority is usually passive. The people who matter are the ones who can stop the flow.