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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

When Trust Breaks Quietly

Trust has always been considered one of the most valuable currencies in any professional relationship. Whether in healthcare, business, or leadership, it is this trust that allows individuals to move forward with decisions, often in situations where they may not possess complete clarity themselves. It is built over time, but what is less often acknowledged is how quickly it can begin to erode. A recent experience brought this into sharp focus. During a medical consultation, what should have...

When Trust Breaks Quietly

Trust has always been considered one of the most valuable currencies in any professional relationship. Whether in healthcare, business, or leadership, it is this trust that allows individuals to move forward with decisions, often in situations where they may not possess complete clarity themselves. It is built over time, but what is less often acknowledged is how quickly it can begin to erode. A recent experience brought this into sharp focus. During a medical consultation, what should have been a straightforward interaction gradually turned into a moment of hesitation. A specialist referral led to further tests and eventually a recommended course of treatment that appeared significant in both implication and cost. When a simple question was raised to better understand the reasoning behind this recommendation, the response was not one of clarity, but of dismissal. Authority was asserted, but without the transparency that sustains confidence. The issue in that moment was not capability. It was communication. In professions where there is a natural imbalance of knowledge, the responsibility to communicate clearly becomes even more critical. It is not enough to arrive at the right conclusion. It is equally important to ensure that the other person feels informed, respected, and confident in the process. When this does not happen, doubt begins to replace trust, even if the original recommendation remains valid. While this example emerges from a medical context, the pattern is far more widespread than it appears. In business environments, similar situations occur more frequently than most professionals realise. Founders, entrepreneurs, and senior leaders often operate from positions of authority. Their decisions carry weight, their experience commands respect, and their judgment is rarely questioned openly. Yet, it is precisely in these positions that a subtle risk begins to develop. Over time, as expertise deepens and confidence grows, the tendency to explain less and expect more increases. Questions may begin to feel unnecessary, clarifications may seem redundant, and decisions may be communicated with the assumption that they will be accepted without resistance. From the outside, however, the experience can feel very different. Clients may hesitate to ask questions. Teams may comply without full alignment. Stakeholders may agree in the moment but reconsider later. What appears as smooth execution on the surface may, in reality, be a quiet accumulation of doubt. This is where the impact on personal brand begins to take shape. A personal brand is not built in moments of visibility alone. It is built in moments of interaction, particularly when clarity, reassurance, and trust are required. Every time a question is dismissed, every time a concern is overlooked, and every time authority replaces explanation, a subtle signal is sent. That signal is rarely visible immediately. But over time, it compounds. Clients begin to explore alternatives. Opportunities that could have materialised never quite convert. Referrals become less frequent. Not because capability is lacking, but because confidence has been quietly weakened. The challenge is that most professionals do not recognise this shift while it is happening. Business may still appear stable. Results may still be coming in. Yet the underlying perception begins to change long before the outcomes reflect it. This is not a matter of intent. It is a matter of awareness. The most respected professionals do not rely on authority alone. They understand that authority without communication creates distance, while authority with clarity builds trust. They recognise that answering questions does not diminish their position; it strengthens it. They ensure that people do not just follow their decisions, but feel confident about them. In doing so, they build a personal brand that sustains both trust and growth. For founders and professionals who are committed to long-term success, this presents an important reflection. Not as a criticism, but as a strategic advantage. The way people experience you today is quietly shaping the opportunities you will or will not receive tomorrow. If there is even a possibility that this gap exists in how you are being perceived, it is worth addressing before it begins to affect outcomes. I work with a select group of professionals to help them refine how they are experienced, communicate with greater impact, and build personal brands that translate into tangible business growth. You may explore this further here: https://sprect.com/pro/divyaaadvaani In the end, people may trust your expertise, but they stay because they trust how you make them feel about it. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

A Big Day for Small Things

National Nanotechnology Day reminds us that the smallest building blocks of matter are powering some of India’s most meaningful innovations.

Every year on October 9, the United States celebrates ‘National Nanotechnology Day.’ The date 10/9 points to the nanometer scale of 10⁻⁹ meters, the world of atoms, DNA, viruses, and engineered nanoparticles that create new materials and devices. The day highlights how nanotechnology already touches daily life and where it may take us next. It is simply described as “a big day for small things.”


Although the observance began in the U.S. in 2016 under the National Nanotechnology Initiative, its spirit is relevant worldwide, including in India. The idea that the smallest building blocks of matter can transform societies resonates in a country where two decades of investment have built a growing nanoscience and nanotechnology ecosystem.


India’s journey began with the Nano Science and Technology Initiative in the early 2000s, followed by the launch of the Nano Mission in 2007 by the Department of Science and Technology (DST). The Mission supported research, infrastructure, training, international access, and industry collaborations. In 2017, it evolved into the National Programme on Nano Science and Technology to maintain continuity and enable expansion.


Numbers illustrate the progress. DST reported spending Rs. 568.83 crore in Phase I alone. By around 2013–14, India had climbed to third place globally in nanoscience publications. A 2014 government report listed approximately 5,000 research papers and nearly 900 PhDs. It also mentioned early products such as nano-hydrogel eye drops, arsenic and fluoride removal filters, pesticide-removal technologies, and nanosilver antimicrobial coatings. These examples illustrate how a national mission can help turn research into practical outcomes.


World-class facilities were created during this period. The Centre for Nano Science and Engineering (CeNSE) at IISc, Bengaluru, houses the National Nanofabrication Centre, a 14,000 sq ft cleanroom serving academic and external users. The Indian Nanoelectronics Users Programme (INUP), launched in 2008 and later expanded across IITs, lowers entry barriers by offering training and open nanofabrication lines. It supports semiconductor workforce development, prototyping for startups, and stronger academia–industry links, as underlined at its 2024 national meet.


New institutions also emerged. The Institute of Nano Science and Technology (INST) in Mohali, launched in 2013, has become a hub for nanomedicine, agricultural nanotech, sensors, and energy materials. Institutes like these provide advanced materials research with the long-term focus it requires.


Other institutes contributed in specialized areas. The Agharkar Research Institute (ARI) in Pune worked on nanobioscience by linking microbiology with nanotechnology. One outcome was a silver nanoparticle-based wound-healing formulation, developed as a nanogel and marketed in India under the names S-gel, Silveron, and Meganano. It is among the early examples of an Indian nanotechnology product reaching the market.


Water purification is another area where nanotechnology has been applied. At IIT Madras, Professor T. Pradeep’s group developed the AMRIT system (Arsenic and Metal Removal by Indian Technology), which uses metastable iron oxyhydroxide nanomaterials to remove arsenic, uranium, iron, and manganese from groundwater. The system works without electricity, relying on gravity or passive flow. Field deployments have reduced arsenic levels from nearly 1 part per million to below 10 parts per billion. Their pesticide-removal nanofilters, licensed commercially, are also in use. These efforts show how nanomaterials can contribute to water safety initiatives.


India has also taken steps to ensure responsible use. In 2019, national “Guidelines for Evaluation of Nanopharmaceuticals in India,” developed by the Department of Biotechnology with regulators, set a pathway for assessing safety, efficacy, and quality. DST has also issued best-practice documents for handling nanomaterials in laboratories and industries. These measures aim to reduce risks and build confidence in adopting nano-based products.


Policy attention has extended into agriculture. Under the Fertilizer Control Order, nano-nitrogen fertilizers have been formally notified, including IFFCO’s Nano Urea Plus (16 percent nitrogen). While field-performance evaluations continue, the regulatory pathway is formal and science-based. The notification indicates how nanotechnology is being integrated into mainstream farming practices.


Nanotechnology initiatives also align with the broader landscape of science and technology funding. In the 2024–25 interim budget, DST received Rs. 8,029 crores, and the government announced a Rs. 1 lakh crore corpus for innovation and deep technology. Together with programmes like INUP and the National Nano Programme, this funding helps connect nanoscience with national missions.


So, what does October 9 mean for India? First, it is an opportunity to highlight investments. Students should know that cleanrooms in Bengaluru, training at IITs, water purification technologies at IIT Madras, and research at institutions like INST and ARI are all part of India’s nano journey. Visibility helps attract the next generation.


Second, it reminds us that progress must be balanced with safety. Guidelines for nanopharmaceuticals and laboratory practices should be applied consistently. Building products that are safe by design can reduce regulatory delays and strengthen public trust.


Third, it draws attention to examples of nanotechnology with measurable impact. AMRIT filters at IIT Madras, antimicrobial coatings, nano-fertilizers, and ARI’s marketed nanogel are cases where nanotechnology connects directly with health, agriculture, and sustainability.


Fourth, it underlines the importance of translation pathways. Facilities like CeNSE’s NNfC are open to external users, but they need stronger links to funding, procurement, and mentorship to scale prototypes into products. INUP’s expansion and its role in the semiconductor workforce are positive steps, but predictable demand for validated nano-enabled sensors, health tools, and environmental monitors will accelerate progress.


Finally, October 9 can serve as a national outreach day. Universities, startups, and ministries can organize open houses, talks, and competitions in local languages. Demonstrations of technologies such as IIT Madras’s AMRIT filters or ARI’s nanogel can make the subject tangible. The U.S. experience shows that community events bring science closer to the public. India can adapt this approach in its own way.


A day celebrated in the United States can serve as a reflection point for India. Products such as ARI’s nanogel and IIT Madras’s AMRIT filters show that Indian labs can move innovations from concept to market. Marking October 9 with outreach and engagement can help ensure that nanotechnology continues its journey from laboratories to everyday life.


(The author is the former Director, Agharkar Research Institute, Pune; Visiting Professor, IIT Bombay. Views personal.)

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