Ameet Satam’s Big Test
- Abhijit Joshi

- Aug 29, 2025
- 3 min read

For a party that revels in bold strokes, the Bharatiya Janata Party’s (BJP) latest move in Mumbai looks almost understated. The ruling party has quietly appointed AmeetSatam, a three-time legislator from Andheri (West), as president of its city unit, replacing Ashish Shelar. At first glance it seemed like routine reshuffling. In reality, it was anything but. The decision signals a recalibration of strategy as the BJP girds for next year’s high-stakes elections to the Brihanmumbai Municipal Corporation (BMC), India’s wealthiest civic body and a long-time bastion of the undivided Shiv Sena.
Satam, 49, is no lightweight. Born into a middle-class Maharashtrian household, he cut his political teeth under the tutelage of Gopinath Munde, a party stalwart who embodied the BJP’s early push in Maharashtra. From youth-wing leader to corporator to three-term MLA, his trajectory reflects the classic path of a party organiser who has stayed loyal through thick and thin. His elevation, announced jointly by Chief Minister Devendra Fadnavis and state party chief Ravindra Chavan, is meant to project both continuity and renewal: an old-school hand attuned to Mumbai’s urban challenges, yet young enough to energise the cadre.
Identity politics looms large in Mumbai, and here too Satam ticks a crucial box. With his Konkan roots and Marathi credentials, he provides ballast against the ‘Marathi asmita’ (pride) plank pushed by Uddhav Thackeray’s Shiv Sena (UBT) and Raj Thackeray’s Maharashtra Navnirman Sena. In a contest where cultural belonging matters as much as governance, the BJP needed a face who could straddle both North Indian and Gujarati migrants (traditional party bases) while reassuring native Mumbaikars. Satam’s appointment is a nod to this balancing act.
There is also a more practical calculation. Ashish Shelar, who led the city unit for three terms, has been rewarded with two cabinet berths in the state government. The party’s ‘one-leader-one-post’ rule required his exit. Satam was not the only name in contention. Pravin Darekar, a former MNS man and once Leader of Opposition in the Legislative Council, was also considered. But his baggage, including a cooperative-bank scam case, and his shifting party loyalties told against him.
In contrast, Satam’s unblemished record and organisational pedigree made him a safer bet. Behind the scenes, the appointment enhances Fadnavis’ clout. Satam is widely seen as his trusted ally, unlikely to challenge him or carve out an independent fiefdom. That keeps Mumbai BJP firmly tethered to the state leadership at a time when the party cannot afford discord.
The task before Satam is formidable. The BMC, with an annual budget larger than some states, has been run by the Sena for over three decades. In 2017 the BJP won 82 of 227 seats, its best showing yet, but still fell short of dislodging its erstwhile ally. Since the Sena’s split in 2022, the civic polls have assumed outsized significance. Victory here would give the BJP not just bragging rights but also control over lucrative contracts, vast urban projects and patronage networks.
Satam’s early messaging has been sharp. He has attacked ‘aspirational toilets’ and other extravagant civic projects as symbols of corruption and waste, calling for probes and transparency. It is a line designed to resonate with citizens weary of potholes, stalled infrastructure and the perception of graft that has long dogged the BMC. At the same time, he has laid out priorities in mobility, housing, safety, infrastructure that echo the concerns of an expanding, anxious metropolis. Framing these within the larger narrative of protecting Mumbai’s identity, he hopes to neutralise Sena’s cultural rhetoric.
Organisation will be key. The BJP aims to triple its mandals (local units) in the city, creating a denser network of ward-level committees. Satam’s background as a grassroots worker is expected to help in this exercise, but time is short. Mobilising cadres across communities - Marathi-speaking locals, North Indian migrants, Gujarati traders, and newer arrivals - will test both his political dexterity and his managerial skills.
None of this guarantees success. The Sena (UBT), though weakened by defections, still commands deep loyalty in many Marathi neighbourhoods. The Congress and the NCP (Sharad Pawar faction) remain factors in pockets. Moreover, the BJP’s own brand of urban politics, which emphasises muscular nationalism alongside promises of efficiency, has yet to fully convince sceptical Mumbaikars who judge parties by potholes filled and trains unclogged rather than rhetoric.
Still, the symbolism is clear. In Satam, the BJP has chosen not a celebrity or a powerbroker but a disciplined apparatchik, a reminder that in local elections, organisational stamina often trumps star power.
(The Writer is a communication professional. Views Personal.)





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