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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

Arrogance or Nervousness?

Society too often assumes the role of unsolicited judge over children’s behaviour, disregarding the long-term consequences of its scrutiny.

Recently, a child from Ahmedabad entered India’s one of the most popular shows, Kaun Banega Crorepati, with a lot of dreams. The fact that the 11-year-old boy would be taking questions from veteran actor Amitabh Bachchan on the most watched show in India must have left the parents on cloud nine. The boy who is a fifth grader has not even learnt the art of nurturing dreams. He would have been bombarded with a pool of non-stop instructions explaining him the dos and don’ts while on the show by his family, just like any typical Indian parents would do before a child heads for an exam or one of the biggest events of their life. Most children are not even aware of the seriousness and the depth of the occasion they are preparing to experience. At the age of 11, children often live their parents’ dream, and parents always work hard to leave no stone unturned to make their children achieve what they feel was never their cup of tea.


The debate over why a child behaved in a certain way on national television in front of an extremely popular and senior actor is a tricky one. However, society is the quickest to take the form of an unsolicited judge and make the life of the child and family extremely difficult. Little did the child know that life may become a hell after resuming school, after featuring in that one episode. This reminds me of the cold play incident when two a mere concert proved to be a nightmare for two colleagues to an extent that their careers and futures were devastated.


While social media, or society as a whole has raised questions over the child’s behaviour and the parents’ upbringing, it’s important to note how the host of the show has handled the child’s behaviour maturely with no aggressive counter reaction leaving a lot to learn from his behaviour while on the show.


How children behave is more of what they see and experience than what they actually are. More importantly, an 11-year-old spends most of his day away from his home, mostly in his school, tuition, which his peers. Family outings, functions and screen time take up 20 percent of their time which over all leaves very little exposure to parents. Hence, blaming the parents for how a child behaves on national television is an extremely poor choice.


According to a Mumbai-based child psychologist, there is something called attention deficit hyperactivity disorder (ADHD). Many children suffer from this condition which is undiagnosed or diagnosed. Answering questions before hearing the options, not being able to hear the rules, and no patience are symptoms of ADHD, as per this stream of opinion.


Having said that, now arises a larger issue of psychology being often underrated. For long, society has been ignoring or not counting psychological diseases as diseases. A person who approaches a psychiatrist or takes counselling sessions has since long been labelled as mad. Society has not been broad minded to take psychological illness seriously. Every school has a child psychologist attached who is expected to help children overcome a lot of psychological conditions. Not many parents are aware of this. A lack of mental health awareness can lead to a variety of negative effects, including a reluctance to seek professional help due to stigma, reduced self-esteem, difficulties for individuals in social and professional environments, and a lack of understanding from family and friends. This can result in delayed diagnosis and treatment, poorer mental health outcomes, and significant distress for individuals and their families.


Parenting is a tough job, especially in an era where children are exposed to digital media at a very young age, children are growing faster than they are expected to.


Adolescence is arriving earlier than in previous generations, leaving many parents struggling to adapt to shifting behavioural expectations. Children increasingly shoulder the weight of emotional complexity before they are ready. While the young ideally should be allowed to develop at their own pace, many are instead propelled into accelerated maturity, forced to perform in situations for which they are ill-prepared.


Competitions are meant to motivate children to work hard, however, through reality shows, children are often pushed into spaces where they feel they have to overdo their act to prove themselves and end up taking wrong lessons for the purpose of a healthy competition.

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