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By:

Naresh Kamath

5 November 2024 at 5:30:38 am

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral...

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral videos but a pattern that is drawing notice from hotels, tourism operators and local authorities across the world. The debate gained fresh momentum after reports emerged of a Swiss hotel issuing a notice specifically addressed to Indian guests. The advisory reportedly requested guests not to pack food from breakfast buffets for later consumption and reminded them to maintain silence in corridors and balconies. Hotels routinely issue guidelines. But when a particular nationality becomes the subject of a specific advisory, it inevitably raises larger questions about perception. “It is a sorry state of affairs. Indians, especially in groups, are displaying atrocious behaviour. This was anyway bound to happen,” says Subhash Motwani, founder of Namaste Tourism. Embarrassing Incidents Whether the notice was justified is another separate matter. The question is why such perceptions are emerging in the first place. Recent months have seen several incidents involving Indian tourists gain traction on social media. One widely circulated video showed travellers performing garba on an airport tarmac in Vietnam. Garba is among India’s most vibrant cultural traditions and a source of immense pride for millions. Yet airports are highly regulated spaces where safety protocols and discipline take precedence over celebration. The incident became symbolic of a larger problem. The rise of social media has encouraged some travellers to treat foreign destinations as stages for content creation. Public dancing, loud celebrations, disruptive behaviour and attention-seeking stunts may generate views and engagement online, but they can also leave lasting impressions on locals and fellow tourists. India is hardly the first country to confront such a challenge. During the 1950s and 1960s, American tourists acquired a reputation for arrogance abroad, giving rise to the phrase “Ugly American.” Britain spent decades dealing with the international embarrassment caused by football hooliganism. China faced similar concerns as outbound tourism surged during the early years of the twenty-first century. A nation’s image is shaped not just by its economic achievements and diplomatic influence but also by the behaviour of its citizens overseas. India today finds itself in a similar situation. Indian tourists are now among the most visible traveller groups across Europe, Southeast Asia and the Middle East. This is, in many ways, a remarkable success story. However, with visibility comes responsibility. Hospitality professionals across destinations frequently point to recurring concerns. Excessive noise, queue-jumping, disregard for local regulations, overcrowding hotel rooms and attempts to bypass established rules through jugaad are among the complaints often cited. Collectively, repeated experiences can create lasting perceptions. The most revealing aspect of the debate is that Indian travellers often display exemplary discipline in countries known for strict law enforcement. In destinations such as Singapore, the UAE, Qatar and Saudi Arabia, compliance with rules is generally high. Complaints tend to emerge more frequently in places perceived as relaxed or lenient. That suggests the challenge is not one of awareness. Most travellers understand the rules perfectly well. The problem is often a mindset that rules can be negotiated when consequences appear unlikely. Changing that mindset is far more important than introducing additional regulations or issuing fresh advisories. Every interaction at an airport, hotel, restaurant, tourist attraction or public transport system contributes to how a country is viewed. These everyday encounters often shape perceptions more powerfully than government campaigns or tourism advertisements. As India stakes its claim to a larger role in the world, its citizens must recognise that national prestige is shaped not only by economic achievements and diplomatic successes, but also by everyday behaviour abroad. The overwhelming majority of Indian tourists travel responsibly and leave behind positive impressions. Their conduct rarely becomes news because courtesy seldom goes viral. Yet a handful of highly visible incidents can overshadow thousands of positive experiences. The challenge is to encourage responsible travel and a greater awareness that behaviour abroad carries consequences beyond the individual. The conduct of Indian citizens overseas should reflect the confidence and values of a nation seeking not merely recognition but enduring respect. (The writer is a senior journalist based in Mumbai. Views personal.)

Art market in a 'crazy boom'

  • PTI
  • Mar 22, 2025
  • 3 min read

MF Husain's 'Gram Yatra' sold for record shattering Rs 118 crore

New Delhi: The record-breaking auction of legendary painter MF Husain's work has thrilled gallerists, art collectors and emerging artists alike, as excitement grows over the "crazy boom" in the art market and the much-awaited entry of Indian artworks into the 100-crore club.


Husain's Untitled (Gram Yatra), billed as one of his most important and sizable works from the 1950s, went for USD 13.8 million (over Rs 118 crore) at a Christie's auction in New York on March 19, setting the new record for the most expensive work of modern Indian art.


The artwork, according to industry sources, is bought by Indian art collector and philanthropist Kiran Nadar. However, the Kiran Nadar Museum of Art (KNMA), where Nadar is a trustee, has declined to comment on the acquisition.


The milestone event has sparked widespread enthusiasm across the art community, some even calling it as a transformative moment for Indian art on the global stage.


“It is an absolute delight to see this world record being achieved for M F Hussain, this was long overdue and the world is finally waking up to the glory of Indian talent. For many years now from the modern and even contemporaries, there's so much talent that's emerging that had not previously found a world stage.


"With this milestone, we would bring attention to what can be achieved with talent that is present in the land of India, M F Hussain has been at the forefront of attention," said Arjun Sawhney, avid art collector and co-founder of Delhi-based Gallery Pristine Contemporary.


Pooja Singhal, founder of Pichvai Tradition & Beyond, echoed Sawhney's sentiments and said the art market is going through a crazy boom, reminiscent of the period between 2000 and 2008, when the sales peaked in 2006 and 2008.


Similarly, buoyed by the over-118-crore sale of Husain's masterpiece, Mohit Jain of the Dhoomimal Art Centre said the staggering figure would undoubtedly impact the market—and the Indian art scene as a whole—which he believed is on an upward trend.


"Fortunately, since 2005, the Indian art market has seen a very positive trend and will continue so. This will also attract new collectors globally, where they can trust Indian Modern Art and also get inspired to acquire. But, I believe the effect of this figure will still be limited to the era, the strength, the subject and the size of each artist," he explained.


Comprising 13 unique panels spanning nearly 14 feet on a single canvas, "Gram Yatra" - meaning 'village pilgrimage' - is widely regarded as a cornerstone of Husain's oeuvre. The work celebrates the diversity and dynamism of a newly independent nation.


The momentous sale nearly doubled the previous record-holder, Amrita Sher-Gil's 1937 "The Story Teller", which fetched around USD 7.4 million (Rs 61.8 crore) at an auction in Mumbai in 2023.


The 1954 painting, which left India the same year, remained largely unseen since its acquisition by the Ukrainian-born Norway-based doctor Leon Elias Volodarsky, who was in Delhi to establish a thoracic surgery training centre for the World Health Organization (WHO).


Volodarsky bequeathed the painting to Oslo University Hospital in 1964. The sale proceeds will support the training of future generations of doctors at the institution.


Born on September 17, 1915 in Pandharpur in Maharashtra, Husain remains one of India's most important and sought after artists whose oeuvre inspires art and conversations across the globe.

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