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By:

Abhijit Mulye

21 August 2024 at 11:29:11 am

Thackerays cede hinterland to Mahayuti war machine

Mumbai: The dust is rising in the semi-urban towns of Akola, Amravati, and Parbhani, but it is not from the cavalcade of the “Tigers” of Maharashtra. As the campaign for elections to over 242 municipal councils and 42 nagar panchayats reaches a fever pitch ahead of the December 2 vote, a curious silence hangs over the opposition camp. While Chief Minister Devendra Fadnavis and his deputies, Eknath Shinde and Ajit Pawar, are engaged in a “carpet bombing” campaign—crisscrossing the state with...

Thackerays cede hinterland to Mahayuti war machine

Mumbai: The dust is rising in the semi-urban towns of Akola, Amravati, and Parbhani, but it is not from the cavalcade of the “Tigers” of Maharashtra. As the campaign for elections to over 242 municipal councils and 42 nagar panchayats reaches a fever pitch ahead of the December 2 vote, a curious silence hangs over the opposition camp. While Chief Minister Devendra Fadnavis and his deputies, Eknath Shinde and Ajit Pawar, are engaged in a “carpet bombing” campaign—crisscrossing the state with the ferocity of a general election—the Thackeray brothers, Uddhav and Raj, are conspicuously absent from the rural stump. Their absence is not just a scheduling quirk; it is a symptom of the new, ruthless realpolitik that has gripped Maharashtra. The ruling Mahayuti alliance has adopted a “no election is too small” doctrine. For CM Fadnavis, these local body polls are not merely about civic amenities; they are a structural imperative. By treating municipal council elections with the gravity of a legislative assembly battle—holding 4-5 rallies a day—the BJP is aiming to capture the “supply lines” of Maharashtra’s politics. Municipal councils control local contracts, town planning, and, crucially, the mobilization networks that deliver votes in bigger elections. Existential legitimacy DCM Eknath Shinde, too, is fighting for existential legitimacy. His faction’s presence in these polls is a test of whether his “Shiv Sena” has truly inherited the grassroots cadre or if it remains a legislative coup without a popular base. The heavy presence of the CM and DCMs in small towns sends a powerful message to the local voter: “We are here, we have the resources, and we control the tap.” In stark contrast, the Shiv Sena (UBT) and the Maharashtra Navnirman Sena (MNS) appear to have drawn a defensive perimeter around the Mumbai-Pune-Nashik belt—the state’s urban “Golden Triangle.” Uddhav Thackeray’s campaign strategy has been remarkably insular. Instead of matching the Mahayuti’s rally-for-rally blitz in the districts, the UBT leadership has remained anchored in Mumbai, fighting a narrative war rather than an electoral one. The recent “Satyacha Morcha” (March for Truth) focused heavily on alleged irregularities in Mumbai’s voter lists. While this is a critical systemic issue, it is a “meta-battle” that resonates little with a voter in rural Vidarbha worrying about water supply or road contracts. The perception that the Thackerays have “left the whole of Maharashtra” to the Mahayuti is rooted in resource allocation. Stripped of the party name, symbol, and funds, the UBT faction seems to be conserving its depleted energy for the upcoming “crown jewel” battles—the Municipal Corporations of Mumbai (BMC) and Thane. They appear to have calculated that retaining Mumbai is a matter of survival, while winning a council in Jalgaon or Solapur is a luxury they cannot afford to chase. Outsourcing opposition This retreat has left a vacuum in the hinterland. In many of the 242 councils, the “Maha Vikas Aghadi” (MVA) challenge has effectively been outsourced to local satraps of the Congress and the NCP (Sharad Pawar). The Congress is busy trying to save remains of its erstwhile bastions. In regions like Vidarbha, the battle is being fought by local Congress units, often contesting independently or in “friendly fights” with UBT candidates. While, the NCP (SP) faction retains influence in Western Maharashtra without the unified “air cover” of a joint MVA leadership tour, these local battles have turned into disjointed skirmishes against a unified Mahayuti army. The Shiv Sena (UBT) has effectively ceded the semi-urban space to its allies, or worse, to its enemies. This is a dangerous gamble. If the Mahayuti sweeps these councils, they will build a fortress of local patronage that will be nearly impossible to breach in the next Assembly election. The current state of realpolitik in Maharashtra is characterized by an asymmetry of ambition. The BJP-led alliance is playing to conquer the state’s geography, ensuring their writ runs from the Mantralaya to the smallest Nagar Panchayat. The Thackerays, meanwhile, are playing to protect their history and their core urban identity. By remaining unseen in the hinterland, the Thackeray brothers may be inadvertently signalling that they are no longer pan-Maharashtra leaders, but rather the chieftains of a shrinking urban empire. In politics, visibility is viability. In the dusty towns of rural Maharashtra, the only flags flying high today are saffron—but they are being waved by Fadnavis and Shinde, not the heirs of Balasaheb. Uddhav, Raj Thackeray meet again Shiv Sena (UBT) chief Uddhav Thackeray on Thursday met Maharashtra Navnirman Sena (MNS) president Raj in Mumbai and both leaders are understood to have discussed seat-sharing arrangements for the upcoming municipal corporation polls. Uddhav visited ‘Shivtirth’, the residence of Raj in Dadar in central Mumbai, the latest in a series of meetings this year between the once politically estranged cousins who have been warming up to each other in recent times amid signs of reconciliation and possible alliance between their parties. Although the Shiv Sena (UBT) and MNS are yet to formally announce an alliance, the Thackeray cousins have given enough hints of an imminent tie-up for local body polls, especially the crucial Brihanmumbai Municipal Corporation (BMC) and other civic bodies in the Mumbai Metropolitan Region, Pune and Nashik, where the two outfits have pockets of influence. A Shiv Sena (UBT) leader disclosed that during the meeting, Uddhav and Raj are believed to have discussed potential seat-sharing between their parties for the civic polls and also the alleged irregularities in voters list, an issue which the Opposition has been raising vociferously. They also discussed the reported resistance by the Congress, a partner of the Shiv Sena (UBT), to align with the MNS, he said. Earlier this week, Uddhav and Raj had submitted a letter to the State Election Commission seeking more time to submit objections and suggestions in draft voters list. Ten pc Mumbai voters have duplicate entries Nearly 10.64 per cent or more than 11 lakh of Mumbai’s 1.03 crore electorate have duplicate enrolments in the electoral roll, as per data shared by the Maharashtra State Election Commission (SEC). The data shows that a majority of wards with the highest number of duplicate voters were previously represented by Opposition corporators. The SEC on Wednesday extended the deadline for submitting objections from November 27 to December 3. The final voters’ list will be published on December 10, according to a statement issued by the SEC. The data shows that 4.33 lakh voters appear more than once in the draft voters’ list published last week, with multiple entries ranging from two to as many as 103 times. This has pushed the total number of duplicate enrolments to 11,01,505. The SEC has attributed the repetition of names to factors such as printing errors, voters’ relocation, and failure to remove the names of deceased persons. Booth-level workers will now conduct field visits, fill forms, and obtain verification undertakings to ensure each voter is listed only once, officials said. An SEC official indicated that Mumbai’s civic elections, slated to be completed by January 31, 2026, as per a Supreme Court directive, may see a slight delay. Depending on the pace of corrections by the Brihanmumbai Municipal Corporation (BMC), the polls could either be held by the end of January or the SEC may seek an extension to the first week of February, he added. The SEC data further shows that four of the five wards with the highest number of duplicate voters were previously represented by Opposition corporators from parties such as Shiv Sena (UBT) and the Nationalist Congress Party (SP). Two of these wards fall under the Worli assembly constituency, represented by Sena (UBT) MLA Aaditya Thackeray.

Ayurveda 2.0: The Next Frontier of Skincare

The modern consumer wants clean, multi-functional skincare that delivers both performance and purpose.

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As the global beauty industry shifts towards clean, sustainable, and ethical products, India’s ancient wellness system – Ayurveda – is staging a quiet revolution. Once confined to traditional herbal remedies, Ayurveda is now poised to transform the booming world of skincare products by offering a compelling blend of beauty and therapeutic wellness.


This World Ayurveda Day, it's time to recognise the new frontier: Ayurveda 2.0—where skincare and personal care meet wellness, naturally.


Conscious Skincare

Millennials and Gen Z are redefining beauty standards. No longer content with chemically loaded, synthetic-laden products, they’re seeking clean, cruelty-free, and multi-functional solutions. This has created a massive opportunity for Ayurvedic brands to offer innovative skincare and personal products.


Ayurveda seamlessly aligns with this new-age demand. Unlike conventional skincare, which often prioritises quick fixes over long-term health, Ayurvedic formulations offer therapeutic value with every application. They work with the skin's natural biology to promote balance and health from within.


The line between skincare and overall wellness is blurring. Consumers no longer want "just" a cream or serum, but they want hybrid solutions that offer performance with purpose. This is where Ayurveda truly shines.


Ayurvedic brands are already innovating with UV-protective face creams that hydrate and shield. Shampoos that tackle dandruff while enhancing shine, as well as shower gels infused with potent herbs for skin health, are also entering the market. These are not just a trend, but they're the future. The global market is paying close attention to these effective and holistic solutions.


Ayurvedic Skincare

Ayurvedic solutions are crucial for long-term skin health because they focus on treating the root cause of skin issues, rather than just the symptoms. Instead of relying on harsh chemicals that can provide temporary results, Ayurvedic principles use natural ingredients to nourish and restore balance.


This approach acknowledges that skin health is intrinsically linked to internal well-being and environmental factors. For example, instead of drying out acne with harsh treatments, Ayurveda uses herbs like neem or turmeric to purify the blood and reduce inflammation. This holistic approach leads to clearer, healthier skin over time.


By promoting harmony within the body, Ayurvedic skincare helps the skin maintain its own health, making it more resilient and radiant over time.


The issues

While Ayurveda enjoys immense trust for its safety and holistic benefits, it faces a few hurdles before it can fully claim its place in the global skincare arena.


One of the biggest issues is standardisation. The potency of herbs and botanicals can vary by season, soil quality, and geography, making consistency a real challenge. Natural ingredients can also be prone to microbial growth and have shorter shelf lives.


These are not flaws, but they’re features of truly natural products. Still, consumers conditioned by the flawless aesthetics of synthetic cosmetics may take time to adapt.


Plant-based, water-rich, or oil-based formulations are prone to microbial growth without strong preservatives. Limited use of synthetic stabilisers leads to a shorter shelf life compared to conventional cosmetics.


Yet, as industry experts point out, these challenges are not insurmountable; they’re invitations for scientific innovation. The next phase of Ayurvedic beauty must blend tradition with modern R&D to ensure efficacy, safety, and stability without compromising authenticity.


The Ayurvedic personal care space is becoming increasingly crowded. Many brands loosely incorporate “Ayurvedic” elements as a marketing strategy, adding a dash of turmeric or a hint of sandalwood without genuine formulation expertise. This is both a risk and a remarkable opportunity.


As the category matures, brands with deep Ayurvedic legacies, proven expertise, and research-backed formulations will stand out. The demand for authentic, holistic, and effective Ayurvedic brands will be on the rise.


In conclusion

Ayurveda is not just a system of healing; it’s a philosophy of living in harmony with nature. In a world grappling with climate change, chemical overload, and rising skin sensitivities, this philosophy is more relevant than ever.


The future of Ayurveda in skincare isn’t about replacing modern products; it’s about enhancing them. With the right investments in science, safety, and storytelling, Ayurveda is uniquely positioned to lead the global wellness beauty movement, not as a trend, but as a timeless tradition reimagined for today. On this World Ayurveda Day, let’s celebrate not just what Ayurveda was but what it is becoming.


(The writer is the co-founder and managing director of RESHMONA Pharmaceuticals. Views personal.)

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