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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Textile recycling drive uplifts Navi Mumbai women

AI generated image Mumbai :  A quiet revolution is unfolding in Navi Mumbai’s Belapur – one that converts old clothes into new livelihoods - and transforms the lives of over 150 women participating in it.   The Navi Mumbai Municipal Corporation (NMMC), has set up India’s first municipal Textile Recovery Facility (TRF) under Prime Minister Narendra Modi’s “Swachh Bharat Mission-Urban 2.0” – empowering many humble home-makers and other women to rewrite their futures.   Working in the TRF...

Textile recycling drive uplifts Navi Mumbai women

AI generated image Mumbai :  A quiet revolution is unfolding in Navi Mumbai’s Belapur – one that converts old clothes into new livelihoods - and transforms the lives of over 150 women participating in it.   The Navi Mumbai Municipal Corporation (NMMC), has set up India’s first municipal Textile Recovery Facility (TRF) under Prime Minister Narendra Modi’s “Swachh Bharat Mission-Urban 2.0” – empowering many humble home-makers and other women to rewrite their futures.   Working in the TRF initiatives linked to textile recovery and upcycling, now the women earn between Rs 9,000-Rs 15,000 – catapulting them from the socio-economic margins into a growing ‘green economy’- gaining skills, confidence and financial independence.   The TRF’s pilot project has so far reached more than 1.15 lakh families and connected with over 350 housing societies through awareness drives and workshops. At the heart of this are Self Help Groups (SHGs), where women are trained, supported and encouraged to build their own micro-enterprises, said a NMMC official, preferring anonymity.   “At least 300 women of different age groups, mostly semi-literate and from lower-middle-class strata of society, have completed intensive training modules. They are now experts at identifying different fabrics, repairing them creatively, and selling their beautifully recycled products through different platforms,” the official told  The Perfect Voice .   The Belapur TRF is a sight to behold – there are piles of dirty, old, worn and torn saris, uniforms, sheets, denims and other fabrics. The teams of women carefully sort, assess, clean, and repurpose each clothing into something new, using a mix of hands-on expertise and technology. They decide what can be reused, recycled, or upcycled into a new product adding value to it, the official said.   The results are both practical and stunning – there are stacks of new bags, mats, pouches, garments, home décor, paper and other useful items born from their skilled hands – adding to a range of more than 400 such products.   There is no shortage of raw material as the three-month-old initiative has collected 30 tonnes textile waste, scientifically sorted over 25 tonnes, processed more than 41,000 items or 500 daily – diverting a significant volume away from landfills and ultimate waterbodies.   The waste collection is decentralized – 140 branded textile bins are placed in housing societies in eight NMMC Wards, with a target of 250 bins in the next few weeks – ensuring quick access and citizen involvement, thereby indirectly contributing to improving the lives of the women and SHGs silently ushering in the eco-friendly revolution. To promote awareness and exploit the markets, the TRF has participated in 30-plus exhibitions, and multiple public awareness events on the benefits of repurposing textile wastes using hand-held scanners, digital tracking and other resources – while pushing forward the PM’s dreams of Smart Cities Mission and Sustainable Development Goals.   Another TRF in Koparkhairane Buoyed by the success of the Belapur pilot, the NMMC plans to open a permanent, higher capacity TRF in Koparkhairane soon.   Since India generates an estimated 7.8 million tonnes of textile wastes each year, experts feel this could be trendsetter both in terms of environmental impact and generating dignified employment for the marginalized sections of society.   There were many early cynics, critics and challenges, but through a steady outreach, consistent engagement, deploying fibre-scanning technology and sheer dedication of the women helped iron out the teething problems to help materialise the dreams in NMMC.

BATNA for Internal Politics

Your authority is limited. Your alternatives decide your leverage

One new problem shows up … especially in Indian MSMEs: You realise your authority is not as strong as your designation. And this is where many leaders get emotionally confused. They think, “I’m the leader. Why is this not happening?”


Simple answer: because in legacy MSMEs, hierarchy is only one power source. Informal power is often stronger: old relationships, ownership proximity, “I’ve been here 20 years,” vendor networks, customer control, even family dynamics.


So, you need a different power lens, one that works without shouting. That’s where BATNA comes in.


Which Seat?

Inherited seat: You may have authority, but you’re still negotiating with legacy power … sometimes inside your own family.

  • Hired seat: You have the title, but you may not have the “last word”. People will test it.

  • Promoted seat: You may have trust, but you’re negotiating with peers who remember when you were “one of us”.


Different seats. Same reality: you will negotiate more than you will command.


Job Offers Metaphor

You’ve seen the difference in a person’s tone when they have options. Someone with one job offer is careful, anxious, overly accommodating. Someone with two job offers is calm, direct, not rude … just clear. Nothing about their IQ changed.


Only one thing changed: Their alternatives. That’s leverage.


BATNA is just a formal word for this. It comes from negotiation theory (Fisher and Ury popularised it in Getting to Yes). It stands for: Best Alternative To a Negotiated Agreement.


In human language: If this negotiation fails, what do I do next? If your answer is “nothing”, you have no leverage. And in internal politics, if you have no leverage, you end up doing one of two things:

  • you beg, or

  • you explode.

Both are bad leadership looks.


Why BATNA Matters

People think negotiation is for vendors and customers. Wrong. In MSMEs, the hardest negotiations are internal:

  • “Give me the data on time.”

  • “Stop bypassing the process.”

  • “Follow the dispatch sequence.”

  • “Don’t promise impossible delivery dates.”

  • “Raise issues early, not at the last moment.”


These are negotiations because the other side has ways to resist:

  • delay

  • forget

  • “network” around you

  • create exceptions

  • act helpless

  • escalate to someone above you


So the question becomes: what happens if they don’t agree? If nothing happens, your rule becomes optional.


Uncomfortable Truth

This is where people misunderstand BATNA. They imagine dramatic options: “I’ll fire him.” “I’ll resign.” “I’ll replace the whole team.” That’s not a BATNA. That’s fantasy. In an MSME, your alternatives are usually not dramatic. They’re structural. A real BATNA often looks like:

  • changing the route, not changing the person

  • building a bypass, not winning an argument

  • shifting the decision to a different forum

  • narrowing scope: “Fine, we’ll run the pilot without you”

  • making a gate: “If you don’t update, you won’t get approval”

  • using coalition support (Week 9, we’ll come to that)


BATNA is not about ego. It’s about options you can actually execute.


Internal BATNA

Let’s say a senior person refuses to share numbers.


No BATNA approach: “Please share… please share… why aren’t you sharing… I told you…”


BATNA approach: “Okay. This week, we’ll review only what is on the scoreboard. Anything not on it won’t get discussed or approved.”


Or a team keeps bypassing the new PO flow.


No BATNA: “Stop doing this. I’ve told you.”


BATNA: “Any PO without the standard details won’t be processed. Emergency exceptions only through me, and we’ll log them publicly.”


Or a salesperson keeps overpromising delivery.


No BATNA: Argue repeatedly.


BATNA: “Quotations will carry a standard lead time unless production confirms. If you want exception lead times, you must bring confirmation in writing.”


Notice: no shouting. No moral lecture.


Just a shift in the rules of the game.


That’s leverage.


(The writer is a co-founder at PPS Consulting. He is a business transformation consultant. He could be reached at rahul@ppsconsulting.biz.)

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