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By:

Naresh Kamath

5 November 2024 at 11:00:38 am

Corporatisation of Ganesh Mandals affect devotees

People carry an idol of lord Ganesh to a 'pandal' ahead of 'Ganesh Chaturthi' festival in Mumbai on Tuesday. Mumbai: As the Aagman (welcoming) of Lord Chintamani saw a sea of humanity descend in the Lalbaug-Parel belt on Saturday, one could not escape the stamp of the Adani Group which has now become an exclusive partner of the Chinchpokli Sarvajanik Utsav mandal. Following the Ambani’s which has patronised the nearby Lalbaugcha Raja from the last few years, the move by the Chinchpokli Ganesh...

Corporatisation of Ganesh Mandals affect devotees

People carry an idol of lord Ganesh to a 'pandal' ahead of 'Ganesh Chaturthi' festival in Mumbai on Tuesday. Mumbai: As the Aagman (welcoming) of Lord Chintamani saw a sea of humanity descend in the Lalbaug-Parel belt on Saturday, one could not escape the stamp of the Adani Group which has now become an exclusive partner of the Chinchpokli Sarvajanik Utsav mandal. Following the Ambani’s which has patronised the nearby Lalbaugcha Raja from the last few years, the move by the Chinchpokli Ganesh Mandal to partner with the Adani group is increasingly seen as corporatisation of the most popular festival of Maharashtra.“There is no partnership or deal as such. We have just given them exclusive advertising rights,” said Santosh Sohni, secretary of the Chinchpokli Ganesh mandal. He said that Adanis approached the Mandal after being impressed by the social work undertaken by the Mandal. The Mandal is creating a replica of the famous Tirupati temple to house Lord Ganesh this year.However, this has not gone well with both the devotees as well as political parties who described it as a hijacking of this festival by the corporates.For the neighbourhoods, the festival which was financed by small donations by households and small shopkeepers, entry by the corporates with deep pockets is seen as loss of innocence of this fest.“This Maharashtrian festival is being taken over by the corporates and this is just a beginning. The whole area will be monopolised by Adani and Ambani banners and gradually they will lord over the mandals,” warned Maharashtra Navnirman Sena (MNS) leader Sandeep Deshpande. “The common Karyakartas (workers) will be getting increasingly marginalised and paid workers will rule,” he added. Anant Ambani, Executive Director, Reliance Industries was appointed as honorary advisor of Lalbaugcha Raja and is a familiar face during the 11-day festival regularly taking part in the daily Aartis. In fact, last year, he also took part in the Visarjan (immersion) of the Lord. In 2024, Anant Ambani and Reliance Foundation gifted a 20-kilogram gold crown valued at Rs 15 crore to Lalbaugcha Raja.Deshpande has a point as till last year, majority of the banners outside Lalbaugcha Raja were of the Reliance group and featured Anant Ambani prominently. Huge Opportunity The Parel-Lalbaug belt dominated by the labour and middle class is the mecca of Ganesh Festival which is visited by crores of people across the country during the 11-day festival. Sunil Ghume, a resident of Parel who has seen the festival evolved across decades, asserts, “The corporates see a huge opportunity in this area as it gives them a branding opportunity as well as helps them to network.” “Do you think these Mandals can defy these corporates given their money power and influence?” questioned Ghume. Ghume rued that locals are feeling being left out in the festivals. “Families used to come together, hold competitions and mingle together. However huge funding has played a spoilsport,” he added.Though the Sarvajanik Ganesh festival was started by Lokmanya Tilak as a part of political mobilisation against the British rule in 1893, it was Shiv Sena founder Bal Thackeray who realised the potential of this fest. The Ganesh festival played an important role in the growth of the saffron outfit which can be gauged from the fact that all major Sena leaders have headed Ganpati mandals. The Ganesh Galli Mandal is headed by Kiran Tawde who is a current BMC corporator from Shiv Sena UBT while Sudhir Salvi who is currently secretary of Lalbaugcha Raja is a top Sena leader. Till a decade back, going to Lalbaug-Parel belt and visiting various Ganesh Mandals and enjoying the different poses of the Ganesh Idol used to be family routine. However, this has all changed as getting here during the fest is a herculean task and getting Darshan of Lalbaugcha Raja takes hours standing in serpentine queue. “During childhood it was pleasure to visit various mandals. But now it’s becoming impossible given the mammoth crowd. The rich people get faster access while common people have to wait for hours,” rued 55-year-old Mahesh Halwai, who is a Lalbaug resident.

BJP Boost

Updated: Oct 22, 2024

As the dust settles over the recent Assembly elections, the BJP, defying anti-incumbency prediction of political Cassandras and exit polls, is set for a historic third term in Haryana. This will buoy the party after its underwhelming performance in the Lok Sabha polls. The Haryana outcome not only reinforces the BJP’s foothold in national politics but also presents a counter-narrative to the INDIA bloc’s post-election fervour.

Despite the bogey stoked by lingering farmer protests and discontent surrounding the controversial Agniveer scheme, the BJP strategically diversified its approach, relying not solely on Prime Minister Narendra Modi’s star power—evidenced by his reduced number of rallies—but also on a ground-level consolidation of anti-Jat votes. The Congress’s over-reliance on the Jat community backfired, rallying other groups against it. Interestingly, the Dalit vote, which the Congress anticipated would tilt in its favour, has not completely abandoned the BJP.


At the forefront of the BJP's campaign was Chief Minister Nayab Singh Saini, whose relatively short tenure allowed him to distance himself from the decade-long rule of the previous administration. By introducing measures to benefit the backward classes, including a significant income limit increase for OBC employment from Rs. 6 lakh to Rs. 8 lakh, the BJP effectively shifted the narrative in its favour. Their mantra of ‘bina parchi, bina kharchi Naukri (promising jobs without bribes) resonated with voters.


The BJP’s rejuvenated team, led by key figures such as Union Minister Dharmendra Pradhan and state leaders, has seemingly addressed concerns that arose following its poor showing in the Lok Sabha elections. The incorporation of new candidates in place of established leaders provided a fresh face that contrasted sharply with the Congress’s decision to recycle incumbents.


In contrast, in Jammu and Kashmir, the National Conference, in alliance with the Congress, having crossed the majority threshold, reclaimed its historic dominance and is set to form the government. Here, the BJP’s performance in the first Assembly election held after the abrogation of Article 370, fell short despite its strenuous attempt to position itself as a proponent of development.


The electorate’s apparent rejection of hardline factions like the PDP reflects a nuanced response and win for democracy. Notably, the results have shown a significant rejection of separatist candidates, including those from Engineer Rashid-led Awami Ittehad Party and Jamaat-e-Islami, who failed to make a meaningful impact in the polls.


The BJP’s emphatic victory in Haryana redeems its Lok Sabha misstep but also signals a broader political resurgence, giving the party renewed vigour to march into future contests like the crucial Maharashtra Assembly election.

 
 
 

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