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By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

She Knew In Three Lines

She knew within the first three lines. The message was polished, well-structured, and covered all the right points. But there was something about it the cadence, the phrasing, the absence of anything specific to their previous conversation that felt assembled rather than written. She read it twice. And then she made a quiet decision. Not a dramatic one. Not an angry one. Just a small, irreversible recalibration about who this person actually was and whether she wanted to continue the...

She Knew In Three Lines

She knew within the first three lines. The message was polished, well-structured, and covered all the right points. But there was something about it the cadence, the phrasing, the absence of anything specific to their previous conversation that felt assembled rather than written. She read it twice. And then she made a quiet decision. Not a dramatic one. Not an angry one. Just a small, irreversible recalibration about who this person actually was and whether she wanted to continue the conversation. She never said a word. She simply moved on. This is happening in boardrooms, inboxes and WhatsApp threads across every industry right now. Founders who have handed their voice entirely to an algorithm and called it efficiency. Responses that arrive with perfect grammar and zero personality. Follow-ups that reference nothing specific from the last conversation. Proposals that could have been written for anyone. And on the other side of every one of these interactions, a human being who notices even if they cannot immediately name what feels off that there is nobody home. AI is not the problem. Let that be said clearly and without ambiguity. The founders who are using AI well as a thinking partner, a drafting tool, a research assistant are gaining a real and meaningful advantage. The problem is the founder who has outsourced their presence entirely. Who lets the algorithm speak on their behalf without adding a single word of their own. Who has confused efficiency with identity and does not yet understand that they are not the same thing. Here is the personal branding consequence that almost nobody is talking about honestly. When you let AI represent you without your voice running through it, you are not saving time. You are erasing yourself. The warmth, the specificity, the particular way you think and respond and engage — these are not decorative qualities. They are the substance of your personal brand. They are what makes someone choose you over the equally qualified person they also met last week. Strip them out and you have not streamlined your communication. You have quietly removed the reason someone would want to communicate with you specifically. Deals are being lost this way every single day. Not loudly. Not with feedback. Just quietly, in the moment someone reads a message and feels the complete absence of a person behind it. They do not reply with "this feels AI generated." They simply stop replying. And the founder never connects the silence to the message that caused it. The most powerful personal brands I work with use AI the way a skilled writer uses an editor — to sharpen what is already there, never to replace what never showed up. They use it to organise their thinking, improve their structure, catch what they missed. And then they put themselves back into it. One specific observation. One genuine reaction. One sentence that could only have come from someone who was actually present and paying attention. That one sentence is the difference between a message that converts and one that gets filed under "probably AI, move on." You cannot build a human brand through a machine. You can use the machine to build faster but the human must always be driving. Always thinking. Always present enough in every message, every response, every interaction to remind the person on the other side that there is a real person here who sees them, values them and chose to engage with them specifically. That is not a workflow. That is a brand. If this landed somewhere uncomfortable, a Founder Brand Audit is a focused consultation call where we examine what your brand is currently communicating and where the human has quietly gone missing from it. This is a specific and intentional investment in yourself, not a free conversation. Five slots open each week. Book your call here: https://www.calendly.com/divyaaadvaani/founder-brand-audit (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

BMC auctioning three land parcels to raise funds, says Aaditya

Updated: Oct 22, 2024

Aaditya

Mumbai: Shiv Sena (UBT) leader Aaditya Thackeray on Thursday alleged Mumbai’s civic body had decided to auction three land parcels to raise funds and make up for the “loot” of the metropolis by the Eknath Shinde government.


The Brihanmumbai Municipal Corporation, which is being run by an administrator now, has decided to auction the Chhatrapati Shivaji Maharaj Mandi (Market), the Brihanmumbai Electric Supply and Transport (BEST) Malabar Hill Receiving Station and the Worli Asphalt Plant, Thackeray pointed out.


“The sale of Mumbai is being done by the Eknath Shinde regime to benefit its favourite builders and contractors,” he alleged.


A criminal investigation will be conducted into the matter after the Maha Vikas Aghadi government comes to power, Thackeray added.


“So on one end, they looted the BMC and Mumbai and gave the money to their favourite contractors. Now, by auctioning these iconic and important land parcels, the BMC will be left without both funds and plots,” the Shiv Sena (UBT) leader and former state minister claimed.


When Shiv Sena started controlling the BMC in 1997, its finances were in deficit but by 2022 his party turned around the fiscal health of the civic body, Thackeray said.


Alleging that the Shinde government wants to drive Kolis and fisherfolk out of Mumbai, he said, “We will oppose this. It has to remain and be made into a fish market, and (should be) in the ownership of the BMC.”


Aaditya puppet for urban naxals: Shelar

Bharatiya Janata Party ( BJP ) Mumbai chief Ashish Shelar has called Uddhav Thackeray’s son and Shiv Sena (UBT) leader Aaditya Thackeray as a puppet for urban naxals after former’s comments on the Dharavi Redevelopment project and has also challenged him for a debate.

Ashish Shelar said that the project is a necessity and a priority project, adding that Uddhav Thackeray-led Shiv Sena and Congressleader Varsha Gaikwad are peddling lies.

Aaditya Thackeray seems to have become the spokesperson of urban Naxals. Without studying the subject (Dharavi) in detail, Aaditya Thackeray is speaking like an ignorant. I have seen that these people have been trying to set a narrative regarding Dharavi and the re-development work,” Ashish Shelar said.

He challenged Aaditya Thackeray and Varsha Gaikwad in a debate on the Dharavi Redevelopment Project.

“Uddhav ji and the people of his party – Aaditya Thackeray and Varsha Gaikwad have started this false narrative regarding Dharavi. I openly challenge Aaditya for a debate. I want to ask him that 70 per cent of the homes in the Dharavi Redevelopment Project will go to Marathi people, Muslims and Dalits. It is their rightful home, so why are they putting roadblocks by creating a false narrative?”

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