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By:

Bhaskar Nath Biswal

13 May 2026 at 8:30:30 pm

E-Commerce’s Hidden Threat

The modern Indian marketplace no longer echoes exclusively with the chaotic bustle of traditional bazaars. Instead, it thrives within the silent, instantaneous clicks of smartphone screens. From monthly groceries to high-end electronics, digital retail has fundamentally altered how households across the country consume goods. This transition has undoubtedly unleashed unprecedented convenience, democratizing access to products for millions living outside metro cities. However, this...

E-Commerce’s Hidden Threat

The modern Indian marketplace no longer echoes exclusively with the chaotic bustle of traditional bazaars. Instead, it thrives within the silent, instantaneous clicks of smartphone screens. From monthly groceries to high-end electronics, digital retail has fundamentally altered how households across the country consume goods. This transition has undoubtedly unleashed unprecedented convenience, democratizing access to products for millions living outside metro cities. However, this hyper-connected landscape has also exposed a deeply troubling reality. As digital storefronts expand, so does the shadowy ecosystem of cybercriminals eager to exploit the trust and vulnerabilities of unsuspecting shoppers. The digital transaction, once celebrated as a triumph of modern engineering, is increasingly fraught with unseen hazards. Protecting consumers from e-shopping fraud has now become an urgent national imperative. Fraud Surge The sheer scale of India’s e-commerce revolution provides vital context for why online shopping has become such a high-stakes arena. Recent market estimates indicate that India’s e-commerce economy has surged well beyond $140 billion, driven by over 300 million active digital shoppers. Projections show this user base rapidly swelling toward 400 million, largely fuelled by deep internet penetration, affordable smart phones and seamless payment infrastructure like the Unified Payments Interface across Tier-2 and Tier-3 cities. Yet, this remarkable surge in commercial volume has been mirrored by an equally dramatic escalation in cybercrime statistics. Official records from the National Cyber Crime Reporting Portal reveal that citizens have filed over 3.8 million cyber fraud complaints, representing staggering financial losses exceeding Rs. 36,000 crore, with a significant portion stemming from fraudulent online retail schemes. Perhaps most alarming is the historical recovery rate, where less than one percent of stolen funds is successfully returned to victims once transactions cross cyber borders. Despite the pervasive presence of online threats, digital consumers frequently fall into predictable traps that expose them to severe risk. A primary misstep is the failure to maintain basic password hygiene, with millions of shoppers reusing weak or identical passwords across multiple e-commerce platforms and email accounts, enabling attackers to execute swift cascading breaches. Furthermore, shoppers frequently bypass critical verification steps in pursuit of speed, such as failing to verify whether a website domain uses secure, encrypted connections before typing in card credentials. Another widespread oversight is performing financial transactions over unsecured public Wi-Fi networks in cafes or transport hubs, which allows bad actors to intercept sensitive data packets in transit. Many consumers also neglect regular software updates on their smartphones, leaving unpatched security vulnerabilities wide open to malware. Above all, emotional urgency remains the greatest weakness. Impulsive buyers frequently ignore glaring red flags, such as suspicious payment requests or unverified seller profiles. Decoding Scams Recognizing that awareness is the frontline of defence, key industry players and digital safety advocates have begun taking structured action. A prominent example is the consumer handbook, ‘Your Guide to Safe Online Shopping’, developed by Safer Internet India and commissioned by Amazon. The initiative aims to demystify complex cyber security concepts and provide consumers with actionable, real-world tools to navigate the digital marketplace safely. The handbook shines a bright light on the most prevalent fraudulent tactics currently plaguing buyers. To combat these threats, the safety guide emphasizes a multi-layered approach to consumer protection. It urges shoppers to verify web addresses meticulously, refrain from sharing one-time passwords and avoid conducting transactions off authorized brand platforms. Equally important, the guide bridges the gap between technical vigilance and legal empowerment by outlining explicit consumer rights under Indian laws and detailing formal grievance redressal mechanisms. A sustainable defence against online shopping fraud requires an integrated, multi-stakeholder strategy that aligns consumer awareness, corporate accountability and robust law enforcement. E-commerce platforms must continue investing aggressively in advanced artificial intelligence tools to detect cloned websites, eliminate fake merchant accounts and intercept suspicious payment flows before they reach consumers. Concurrently, regulatory authorities and law enforcement agencies must strengthen real-time intervention frameworks, expanding initiatives like the 1930 cyber crime helpline and emergency account-freezing protocols to minimize financial damage when breaches happen. On the demand side, continuous public awareness campaigns, modelled after comprehensive handbooks, must reach deep into semi-urban and rural regions where first-time internet users are most susceptible to manipulation. Ultimately, building a safe digital shopping environment is about preserving trust. Only when digital literacy keeps pace with technological innovation can India truly reap the economic rewards of its e-commerce revolution without sacrificing the security of its citizens. (The writer is a former college Principal and Founder of Supporting Shoulders, an Odisha-based non-profit Trust. Views personal.)

Code for the Many

India wants artificial intelligence to serve development rather than deepen divides

Prime Minister Narendra Modi during a meeting with his Bhutanese counterpart Tshering Tobgay in New Delhi.
Prime Minister Narendra Modi during a meeting with his Bhutanese counterpart Tshering Tobgay in New Delhi.

New Delhi: As the IndiaAI Impact Summit 2026 enters its third day, India appears to be pressing a case that cuts against the grain of much global AI discourse. The summit has been framed by the Sanskrit maxim sarvajan hitaya, sarvajan sukhaya (for the welfare and happiness of all) and seeks to move the debate beyond safety alarms and corporate rivalry towards a more pointed question: who, exactly, should benefit from artificial intelligence. Building on its advocacy in 2023 for fairer digital and financial access for the Global South, India is now positioning itself as a steward of a more democratic, human-centric AI that is meant to narrow, rather than entrench, global and domestic inequalities.


That ambition builds on India’s posture at earlier global forums. In 2023, New Delhi argued that digital public infrastructure and concessional financing should be treated as global public goods, particularly for poorer nations. Three years on, the argument has sharpened. If AI is to shape growth, productivity and governance in the coming decades, India insists that its benefits must not mirror the inequalities of the industrial and digital revolutions before it.


This sets India apart from the dominant poles of AI power. The United States and China have raced ahead with proprietary models and compute-heavy ecosystems. India, lacking the same scale of capital or chips, has instead emphasised deployment by asking how AI can be applied cheaply, widely and with human oversight. As Prime Minister Narendra Modi has often argued, AI is a double-edged tool: transformative when governed well, corrosive when left to markets alone.


Stark Contrast

The contrast with earlier summits is deliberate. Britain’s 2023 meeting at Bletchley Park fixated on catastrophic risks and frontier safety. South Korea’s Seoul summit in 2024 focused on scientific cooperation to mitigate harm. France’s Paris meeting in 2025 tried to tether AI to sustainability and public interest. India’s turn is broader and more political. The question it poses is not merely how to restrain AI, but how to distribute it.


At the heart of the summit is an effort to make AI legible to ordinary citizens. Demonstrations are expected on its use in schools, hospitals, farms and welfare schemes, with particular emphasis on small towns and rural areas. The aim is to narrow what Indian officials increasingly describe as an “AI divide” between those who can exploit algorithms and those who remain invisible to them.


The economic case is straightforward. AI-driven tools can raise productivity by automating routine work, improve hiring by reducing bias, and conserve energy through smarter consumption. In education, adaptive learning systems promise to personalise instruction in overcrowded classrooms. In agriculture, predictive models can guide farmers on soil health, pests and weather, lifting incomes while improving food security. In healthcare, AI-assisted diagnostics, from cancer detection in scans to remote patient monitoring, could compensate for India’s chronic shortage of doctors, especially outside cities.


One of the summit’s most politically charged themes is road safety. India records between four and five lakh road accidents a year. According to figures cited in Parliament by Nitin Gadkari, 2024 alone saw 1.77 lakh fatalities, a third of them on national highways that make up just 2% of the road network. Officials argue that AI - through speed monitoring, pre-collision alerts and predictive traffic management - could dramatically cut deaths and emissions alike. Panels on data-driven transport policy will test how far such optimism can be translated into enforcement.


Critics note that India still struggles with patchy data quality, weak local capacity and uneven internet access. Grand visions, they warn, risk dissolving into pilot projects. Yet that is precisely why New Delhi is pressing its case internationally. By pooling models, datasets and best practices, especially among countries of the Global South, it hopes to reduce costs and avoid dependence on a handful of foreign platforms.


If successful, the IndiaAI Impact Summit will mark a shift in the global AI conversation. From fear to function; from concentration to diffusion. India is betting that the future of artificial intelligence will not be decided solely in data centres and boardrooms, but in classrooms, clinics, fields and highways. Whether the world follows is another matter. But New Delhi has made clear where it wants the argument to go.

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