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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

The Real Reason You’re Not Expanding

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients...

The Real Reason You’re Not Expanding

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients are satisfied, and their teams respect them, yet expansion remains frustratingly slow. Recently, a business owner shared a thought that many silently carry: “I’m doing everything right, but I’m not being seen the way I want to be seen.” He was honest, humble, and hardworking. He listened more than he spoke, stayed polite at networking events, delivered consistently, and maintained a quiet presence. But in a world where visibility often determines opportunity, quiet confidence can easily be mistaken for lack of influence. The reality is stark: growth today is not driven only by performance. It is powered by perception. And when a founder’s personal brand does not match the scale of their ambition, the world struggles to understand their value. This is the hidden gap that many high-performing business owners never address. They assume their work will speak for itself. But the modern marketplace doesn’t reward silence — it rewards clarity, presence, and personality. If your visiting card, website, social media, communication, and leadership presence all tell different stories, the world cannot form a clear image of who you are. And when your identity is unclear, the opportunities meant for you stay out of reach. A founder may be exceptional at what they do, but if their personal brand is scattered or outdated, it creates confusion. Prospects hesitate. Opportunities slow down. Collaborations slip away. Clients choose competitors who appear more authoritative, even if they are not more capable. The loss is subtle, but constant — a quiet erosion of potential. This problem is not obvious, which is why many business owners fail to diagnose it. They think they have a sales issue, a market issue, or a demand issue. But often, what they truly have is a positioning issue. They are known, but not known well enough. Respected, but not remembered. Present, but not impactful. And this is where personal branding becomes far more than a marketing activity. It becomes a strategic growth tool. A strong personal brand aligns who you are with how the world perceives you. It ensures that your voice carries authority, your presence commands attention, and your identity reflects the scale of your vision. It transforms the way people experience you — in meetings, online, on stage, and in every business interaction. When a founder’s personal brand is powerful, trust is built faster, decisions are made quicker, and opportunities expand naturally. Clients approach with confidence. Partners open doors. Teams feel inspired. The business grows because the leader grows in visibility, influence, and clarity. For many business owners, the missing piece is not skill — it is story. Not ability — but alignment. Not hard work — but the perception of leadership. In a world where attention decides advantage, your personal brand is not a luxury. It is the currency that determines your future. If you are a founder, leader, or business owner who feels you are capable of more but not being seen at the level you deserve, it may be time to refine your personal positioning. Your next phase of growth will not come from working harder. It will come from being perceived in a way that matches the excellence you already possess. And if you’re ready to discover what your current brand is saying about you — and how it can be transformed into your most profitable business asset — you can reach out for a free consultation call at: https://sprect.com/pro/divyaaadvaani Because opportunities don’t always go to the best. They go to the best perceived. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Colour or Black and White?

With a wide spectrum of hues, shades, and tones, artists have long sought meaning in both colour and its thoughtful absence.


SH Raza, Rajasthan, 1961
SH Raza, Rajasthan, 1961

Whether or not one thinks they understand art, to most, it is synonymous with colour. The paint-dabbled artist’s palette is a universal symbol for Artist. “Colour is the place where our brain and the universe meet,” said Paul Klee whose art overflows with ideas and energy, always exploring new frontiers, and through it all, was grounded in colour. “Colour has taken possession of me... it has hold of me forever... Colour and I are one,” he gushed in his diary, giddy with enthusiasm after visiting sun drenched Tunisia in 1914. Claude Monet’s Waterlilies – dreamy vistas of floating colour, painted from his garden in Giverny, place us in a sublime state of mind. “What keeps my heart awake is colourful silence,” he said.


Zarina Hashmi, Letters From Home, 2004
Zarina Hashmi, Letters From Home, 2004

Cave artists used just a few colours made from readily available materials – charcoal or soot for black, burnt shells or powdered gypsum for white, haematite for red ochre, limonite for yellow. Ancient Egyptians used natural pigments for their vividly painted tombs, sculptures, and jewellery, and invented a synthetic blue. Greek statues that we now see as white were, in their time, colourfully painted. Material for making colour is everywhere – kitchen staples like coriander leaves, onion skin, and blueberries would provide for a landscape painting.


Colour theory is an essential part of an artist’s knowledge base. There are primary, secondary, and tertiary colours. There are cool, warm, and neutral colours. Psychologists and advertising agencies have figured out which colours affect moods and which ones make you want to buy another burger. Cultural associations are tied to the colours of clothing and flowers. Art history at some level, is the story of colour through the ages – how it was made, how it was used, what it represented, what ideas it helped the artist convey, and what it made the viewer feel. Henri Matisse said, “With colour one obtains an energy that seems to stem from witchcraft.” The circle of dancers in La Danse (1910) embody this energy even with a limited palette of warm red nude figures against a cool blue-green background of field and sky. Fellow Fauvist Paul Gaugin used a similar palette and said, “Colour! What a deep and mysterious language, the language of dreams.”


Light and air exploded on the canvas with the work of the Impressionists, who introduced bright colours into a previously darker, subdued palette. There has been no looking back. Technology made a riot of colours available to the artist and they used them joyfully. Colour field paintings by artists such as VS Gaitonde or Mark Rothko were straight-out meditations on colour, with no-nonsense titles such as Rothko’s Orange, Red, Yellow. These works presented the possibility that colours themselves had the ability to contain or unleash emotions. In the 1960s, SH Raza embraced Gestural Abstraction with unrestrained brush strokes that were made with seeming abandon. He titled one such painting Rajasthan, using warm reds, ochres and greens to evoke the forests and heat of India – an ode to his homeland from an artist living in the cooler climes of France.


Some decades later, Raza made a few black and grey paintings centred around the spiritual bindu, saying, “The black space is charged with latent forces aspiring for fulfilment.” One of the best-known monochromatic works is Picasso’s 1937 Guernica mural, painted in black, white, and many shades of grey. The impact it makes is as much due to its massive scale, as for its restrained colour palette. What makes an artist refrain from using colour in their work? British philosopher Bertrand Russell claimed that, “The painter has to unlearn the habit of thinking that things seem to have colour… and to learn the habit of seeing things as they appear.” Late 18th century Spanish artist Francisco Goya had already mastered this art of observation, saying, “In art, there is no need for colour; I see only light and shade.”


Akbar Padamsee made twelve grey paintings in the late 1950s and never painted with this limited palette again. During a conversation in 2016, I asked him, why the self-imposed restriction to black, white and grey? To which he replied somewhat counter-intuitively, “Because I wanted to understand what colour means. It is a thought process. To construct a painting, you have to understand colour, space, object… the thinking happens in the mind.” Did he miss colour? “No,” he said, “because I knew that after this, I would use colour in my next paintings. It was there.”


Colour is here, there, and everywhere around us. And yet, some art traditions have been built on the value and expressive power of a single colour. There’s little that can match the fluid, poetic, black inkwash of Chinese landscape paintings, which almost force a second colour to justify its presence. Modern artist and printmaker Zarina’s minimalist paperworks are capable of evoking memories of her homeland, much like Raza, but in her case, were prints, devoid of colour.


So, colour or black and white? Sometimes, less can be more.


(Meera is an architect, author, editor and artist)

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