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By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

Dangerous Trend

Updated: Oct 22, 2024

In a troubling display of misplaced priorities, several political leaders and parties in poll-bound Jammu & Kashmir, including Mehbooba Mufti’s Peoples Democratic Party (PDP) and the National Conference (NC), have recently shown ‘solidarity’ following the death of Hassan Nasrallah, the militant Hezbollah leader killed in an Israeli airstrike in Beirut. This episode raises a fundamental question: why do sections of India’s political and intellectual elite, who proclaim allegiance to liberal values, often end up pandering to militant causes and championing individuals with a violent, anti-Indian agenda?

Nasrallah, a symbol of Middle Eastern extremism and global terrorism, was responsible for years of violence grounded in hate for Israel and the West. One would expect Indian politicians, especially those claiming to represent the aspirations of Jammu & Kashmir’s beleaguered population, to maintain a prudent distance from such figures.

This is not an isolated instance. For years, prominent members of India’s so-called ‘liberal’ intelligentsia have extended their support to individuals like Yasin Malik, a separatist leader with blood on his hands. Malik’s long record of violence, including involvement in the killings of Indian Air Force personnel, did little to tarnish his image among certain political circles. Even as he was being tried for terrorism, sections of the media and academia feted him as a ‘freedom fighter,’ turning a blind eye to the victims of his crimes.

The double standard is stark when compared to democracies like Israel, where all major parties agree that terrorism is never justified regardless of fierce ideological divisions. This consensus has enabled Israel to decisively deal with its security challenges, even when doing so requires difficult decisions.

Political opportunism still plagues Jammu & Kashmir, where leaders often pander to populist sentiment instead of upholding peace and pluralism. The recent display of solidarity with Nasrallah exemplifies this duplicitous strategy—a cynical bid to appease hardline factions that sympathize with militancy.

It is not just the political class in Kashmir that is at fault. Intellectuals in metropolitan India, many of whom are quick to condemn military excesses or human rights violations by the state, are often conspicuously silent when it comes to acts of terror committed by separatists. They couch their arguments in the language of ‘resistance’ and ‘liberation,’ overlooking the fact that militant leaders like Yasin Malik or Burhan Wani seek not justice but the disintegration of India. India’s leaders must take a page from Israel’s playbook. Terrorism is not an issue that can be tackled with half-measures or soft rhetoric. It requires a resolute stance, not only from the state but also from society at large. Political parties that support or sympathize with terrorists, either overtly or through implicit endorsement, must be called out and held accountable.

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