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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

When Growth Confuses Markets

In business, growth is often associated with expansion. As companies evolve, founders naturally begin exploring additional services, new verticals, and complementary offerings that can strengthen revenue and create larger opportunities. From a business standpoint, this progression appears logical. The entrepreneur sees the connection clearly because the new service often emerges directly from existing expertise. However, markets do not always interpret expansion the way founders expect them...

When Growth Confuses Markets

In business, growth is often associated with expansion. As companies evolve, founders naturally begin exploring additional services, new verticals, and complementary offerings that can strengthen revenue and create larger opportunities. From a business standpoint, this progression appears logical. The entrepreneur sees the connection clearly because the new service often emerges directly from existing expertise. However, markets do not always interpret expansion the way founders expect them to. Recently, during a conversation with an entrepreneur, this reality became particularly evident. She explained that despite putting significant effort into growing her business and introducing additional services connected to her current work, she was struggling to attract clients for these newer offerings. What surprised her most was not the lack of effort being made, but the lack of understanding from the market itself. People were becoming uncertain. Existing clients no longer clearly understood what exactly she should now be known for. And in business, the moment perception becomes unclear, trust begins weakening faster than most founders realise. The services were related, the value proposition made sense internally, and from her perspective the transition felt natural. Yet externally, the audience struggled to clearly understand what exactly she now represented. Existing clients knew her for one thing, while her newer positioning was attempting to communicate something broader. This is becoming increasingly common among founders and business owners operating at substantial levels of turnover. At earlier stages of business, growth is often driven by activity. More services, more offerings, and more visibility appear to create momentum. But as businesses scale, particularly beyond the ₹5 crore mark, perception begins playing a far more significant role in determining growth. The challenge is not always capability. Very often, the challenge is clarity. Many entrepreneurs underestimate how quickly confusion weakens trust. Audiences today process information rapidly and make judgments even faster. They do not spend long periods trying to decode a founder’s positioning. The moment the messaging feels inconsistent or overly broad, attention begins to drift elsewhere. This creates a hidden business problem that many founders fail to recognise immediately. The entrepreneur continues investing more effort. More meetings are scheduled, more marketing is executed, more content is created, and more explanations are repeatedly given to the market. Yet despite all this activity, conversions remain inconsistent because the underlying issue has not been addressed. The market does not clearly understand where to place the individual. This is where personal branding becomes a business necessity rather than a visibility exercise. A strong personal brand creates strategic clarity. It allows people to immediately understand not only what an entrepreneur does, but why the additional services make sense within the larger identity of the founder and the business itself. Without this alignment, even valuable offerings begin to feel disconnected. Over time, this confusion creates broader consequences. Opportunities become slower to materialise. Referrals reduce because people struggle to explain the business clearly to others. Premium positioning weakens because clarity is directly connected to authority. In many cases, founders begin questioning their marketing strategies when the actual issue lies in how their positioning is being perceived. This becomes particularly dangerous in today’s environment where visibility is abundant but attention is limited. The founders who continue to grow are rarely the ones trying to communicate everything simultaneously. They are the ones who build a clear identity first and then strategically expand around it. Their audience understands not only what they currently offer, but also why future offerings naturally belong within their ecosystem. This distinction changes everything. Because in business, people rarely buy what confuses them. They buy what they can quickly understand and confidently trust. For founders and business owners who feel they are putting in increasing effort yet still struggling to position newer services effectively, this may be an important moment for reflection. Sometimes the issue is not the quality of the offering, but the clarity of the perception surrounding it. I work with a select group of founders and entrepreneurs to help them identify these positioning gaps, refine how they are perceived in the market, and build personal brands that create stronger authority, trust, and business growth. Those who wish to explore this further may book a complimentary 30-minute Founder Brand Audit here: https://calendly.com/divyaaadvaani/founder-brand-audit In the end, businesses rarely lose only because of weak services. Increasingly, they lose because the market understands someone else faster. In a world overwhelmed by options, clarity is no longer just a branding advantage. It is becoming one of the strongest competitive advantages a founder can build. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Discussions on among allies for govt formation: Ajit Pawar

Updated: Nov 29, 2024

Ajit Pawar

Mumbai: Deputy Chief Minister and NCP head Ajit Pawar on Monday said discussions were underway among the Mahayuti partners to finalise a formula for the new government formation in the state.


Speaking to reporters at Karad in Satara district, Pawar also acknowledged the contribution of the government's Ladki Bahin scheme, which provides financial assistance to women, in the Mahayuti's victory in the just-concluded state assembly polls.


The NCP leader also assured that the alliance was working cohesively following its resounding victory in the state assembly elections.


Pawar paid tributes to Maharashtra's first chief minister Yashwantrao Chavan at his memorial in Karad on his death anniversary.


In the state poll results declared on Saturday, the Mahayuti, which comprises the BJP, Chief Minister Eknath Shinde's Shiv Sena and Ajit Pawar-led NCP, bagged an impressive 230 of the 288 assembly seats.


The focus has been on BJP leader and Deputy Chief Minister Devendra Fadnavis, who is being seen as a strong contender to occupy the top post for the third time, as his party bagged 132 of the 149 seats it contested in the state.


Notably, Maharashtra minister and Shiv Sena leader Deepak Kesarkar has said his party legislators feel Eknath Shinde should continue as the chief minister of the state, where the ruling Mahayuti scored a landslide victory in the assembly polls.


Ajit Pawar said, "We will decide what formula to work out on the cabinet formation among the three parties."


Reflecting on the elections, he acknowledged the contribution of the Ladki Bahin scheme in the Mahayuti's win.


"We cannot ignore that Ladki Bahin helped us in this election. We are grateful to them (women voters)," he said.


Defending the scheme, Pawar, who is also the state finance minister, further said, "Had I been opposed to the Ladki Bahin scheme, I would not have presented it in the House. I discussed the scheme with several retired finance officers before finalising it."


Pawar also dismissed concerns raised by some opposition leaders over the Electronic Voting Machines (EVMs), pointing out that polls in states like Punjab, West Bengal and Telangana, governed by their political opponents, have been conducted with the same system.


Commenting on members of same families contesting against each other during the elections, Pawar expressed annoyance over repeated questions on it.


He then asked, "Why was my close nephew fielded? Atram's own daughter was fielded against him, and even Rajendra Shingne faced a similar challenge. I don't want to comment further on this. I have got tired of apologising for fielding my wife against Supriya. Yugendra was in business, then why was he prepared to contest against me?"


In the Baramati assembly seat, Ajit Pawar was pitted against his nephew and NCP (SP) candidate Yugendra Pawar.


In Aheri seat, NCP leader Dharamraobaba Atram's daughter Bhagyashree Atram contested against him on NCP (SP) ticket.

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