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By:

Naresh Kamath

5 November 2024 at 5:30:38 am

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral...

Indian Tourists Need a Reputation Reset

India has long taken pride in the philosophy of ‘Atithi Devo Bhava’ - the belief that guests deserve warmth, respect and dignity. It is an idea deeply woven into the country’s cultural imagination, often been projected as a defining Indian value. As millions of Indians travel overseas every year, the conduct of a small but highly visible section of Indian tourists is increasingly shaping how India itself is perceived abroad. The issue is not about a single incident or a handful of viral videos but a pattern that is drawing notice from hotels, tourism operators and local authorities across the world. The debate gained fresh momentum after reports emerged of a Swiss hotel issuing a notice specifically addressed to Indian guests. The advisory reportedly requested guests not to pack food from breakfast buffets for later consumption and reminded them to maintain silence in corridors and balconies. Hotels routinely issue guidelines. But when a particular nationality becomes the subject of a specific advisory, it inevitably raises larger questions about perception. “It is a sorry state of affairs. Indians, especially in groups, are displaying atrocious behaviour. This was anyway bound to happen,” says Subhash Motwani, founder of Namaste Tourism. Embarrassing Incidents Whether the notice was justified is another separate matter. The question is why such perceptions are emerging in the first place. Recent months have seen several incidents involving Indian tourists gain traction on social media. One widely circulated video showed travellers performing garba on an airport tarmac in Vietnam. Garba is among India’s most vibrant cultural traditions and a source of immense pride for millions. Yet airports are highly regulated spaces where safety protocols and discipline take precedence over celebration. The incident became symbolic of a larger problem. The rise of social media has encouraged some travellers to treat foreign destinations as stages for content creation. Public dancing, loud celebrations, disruptive behaviour and attention-seeking stunts may generate views and engagement online, but they can also leave lasting impressions on locals and fellow tourists. India is hardly the first country to confront such a challenge. During the 1950s and 1960s, American tourists acquired a reputation for arrogance abroad, giving rise to the phrase “Ugly American.” Britain spent decades dealing with the international embarrassment caused by football hooliganism. China faced similar concerns as outbound tourism surged during the early years of the twenty-first century. A nation’s image is shaped not just by its economic achievements and diplomatic influence but also by the behaviour of its citizens overseas. India today finds itself in a similar situation. Indian tourists are now among the most visible traveller groups across Europe, Southeast Asia and the Middle East. This is, in many ways, a remarkable success story. However, with visibility comes responsibility. Hospitality professionals across destinations frequently point to recurring concerns. Excessive noise, queue-jumping, disregard for local regulations, overcrowding hotel rooms and attempts to bypass established rules through jugaad are among the complaints often cited. Collectively, repeated experiences can create lasting perceptions. The most revealing aspect of the debate is that Indian travellers often display exemplary discipline in countries known for strict law enforcement. In destinations such as Singapore, the UAE, Qatar and Saudi Arabia, compliance with rules is generally high. Complaints tend to emerge more frequently in places perceived as relaxed or lenient. That suggests the challenge is not one of awareness. Most travellers understand the rules perfectly well. The problem is often a mindset that rules can be negotiated when consequences appear unlikely. Changing that mindset is far more important than introducing additional regulations or issuing fresh advisories. Every interaction at an airport, hotel, restaurant, tourist attraction or public transport system contributes to how a country is viewed. These everyday encounters often shape perceptions more powerfully than government campaigns or tourism advertisements. As India stakes its claim to a larger role in the world, its citizens must recognise that national prestige is shaped not only by economic achievements and diplomatic successes, but also by everyday behaviour abroad. The overwhelming majority of Indian tourists travel responsibly and leave behind positive impressions. Their conduct rarely becomes news because courtesy seldom goes viral. Yet a handful of highly visible incidents can overshadow thousands of positive experiences. The challenge is to encourage responsible travel and a greater awareness that behaviour abroad carries consequences beyond the individual. The conduct of Indian citizens overseas should reflect the confidence and values of a nation seeking not merely recognition but enduring respect. (The writer is a senior journalist based in Mumbai. Views personal.)

Drains and Waterways Are Not for Dumping Plastic

Plastic does not simply disappear after we throw it away — it clogs drains, chokes rivers, and worsens floods.

In my article last week, we followed a trail with Meir and Advay and learned how the plastics we discard travel to the seas and oceans — through small and large gutters, rivers, estuaries, and creeks.


Now, let us see what this plastic waste does to those waterways before it finally reaches the sea.


Many a time, you may have seen photographs, reels, or documentaries showing safai kamgars climbing down into manholes with sewage water flowing below, pulling out heaps of plastic bottles, polythene bags, wrappers, and other plastic waste, all smeared with muck.


That disturbing image tells us something important: plastic does not simply “go away” after we throw it out. It gets trapped in drains, chokes waterways, and blocks the natural flow of water.


Do you remember 26th July 2005? That day, unprecedented rains caused devastating floods in Mumbai and the surrounding region, bringing the city to a standstill. Mumbai’s lifelines were disrupted. Many lives were lost. People were stranded in local trains, buses, offices, homes, and on roads for long hours, some even overnight.


Later, it emerged that the city’s century-old stormwater drainage system had been clogged at several places with garbage—much of it was plastic waste—along with silt.

The Mithi River, which serves as the primary stormwater drain for the city, has also been choked with sludge, sewage, and waste, much of it plastic, preventing floodwater from draining into the sea.


While the July 2005 deluge was exceptionally severe, such scenes are not unique to Mumbai.


Across India, in both cities and smaller towns, drains and waterways are routinely clogged with plastic waste. During heavy rains, the result is often the same: waterlogging, flooding, property damage, disruption of daily life, and sometimes, tragic loss of life.


And the journey of plastic does not stop there.


Plastic waste from gutters and drains eventually flows into rivers — directly or indirectly. Rivers then become the great carriers of this waste, transporting it over long distances before dumping it into the sea.


A paper published in Science Advances in 2021 noted that more than 1,000 rivers across the world carry nearly 80 per cent of the total plastic waste entering the oceans.


What is especially striking is this: it may not be only a few large rivers that are responsible. Many smaller, urban rivers may together be contributing a major share of the plastic that reaches the oceans.


India ranks second among the top twenty countries with high riverine plastic emissions, both nationally and globally.


Studies show that the Indus, Brahmaputra, and Ganga are among the country’s biggest plastic-carrying rivers and are part of the ten rivers worldwide that drain over 90 per cent of total plastic debris into the sea.


Among them, the Indus is believed to carry the second-highest amount of plastic to the sea globally, while the Brahmaputra and Ganga together rank sixth.

And this waste does not come only from large cities.


It also comes from smaller towns and villages located along riverbanks, where plastic is often dumped carelessly, carried away by rainwater, or swept into streams and tributaries that feed the larger rivers.


Apart from everyday plastic waste, rivers also carry another major category of plastic pollution: abandoned, lost, torn, and discarded fishing gear.


This includes ropes, strings, nets, floats, and fishing lines.


These items are made from different forms of plastic, including nylon, polyethylene, PCT (a high-performance thermoplastic polyester), HDPE, and PP.


Fisherfolk often try to repair and reuse torn nets. But many damaged nets eventually get discarded.


When there is little awareness about proper disposal, and when regulations are weak or poorly enforced, these worn-out fishing gears often pile up along riverbanks—or end up directly in the river itself—adding to the growing plastic burden.


So, the story of plastic pollution is not only about what floats in the sea.


It begins much earlier — in our streets, our drains, our rivers, and our everyday habits.


The trail will continue. Till then, have a wonderful weekend!


(The author is an environmentalist. Views Personal.)

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