top of page

By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not....

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not. It begins at the first point of contact, and in any business of real size, that point is almost never the founder. It is the assistant who manages your calendar. The sales executive who sends the first proposal. The person who handles your WhatsApp, the receptionist, the coordinator who confirms the meeting. These people speak for you every day, in your name, using your reputation, and most of them have never been told what that reputation is supposed to feel like. Many are loyal, hardworking and capable. That is not the issue. The issue is that nobody ever showed them what a first impression of this founder should feel like. Here is what a prospective client experiences. They do not separate you from your team. They cannot. To them, the speed of a reply is how seriously you take them. The tone of the first email is the tone of your leadership. A proposal with a spelling error, a late response, a careless "will check and let you know" becomes evidence about the person at the top. If this is how the organisation presents itself while trying to win my business, they reason, this is how it will treat me once I have signed. And they never tell you. They simply go quiet. The deal that stalls after a promising first call. The partner who becomes "busy". The client who chooses a competitor and offers a reason that has nothing to do with the real one. Across a year, that is every enquiry that stalled, every proposal left unanswered, every introduction that never became a meeting. This is a personal brand problem, not a staffing one. A founder can spend years refining how they present in a room and still lose the room before they enter it, because the impression was formed by someone else, in a conversation the founder was never part of and never heard about. The founders who avoid this are not the ones with the most polished staff. They are the ones who have made their brand legible to the people around them. Their team knows how the founder speaks, what the business stands for, what warmth looks like in a reply, how a delay should be explained and how a client should feel in the first thirty seconds. The team is not following a script. They are carrying a standard, because someone took the time to define it. When did you last experience your own business the way a stranger does? Not a test call arranged with your team's knowledge. A real one. Send a first enquiry from a number nobody recognises. Notice how long it takes to be answered, what the tone is, and whether you would want to do business with whoever replied. Then ask yourself honestly whether that person sounds like you, and whether you would be proud to be represented that way. If the answer is uncomfortable, it is worth acting on now. Every week of that experience is a week someone forms a verdict about you without your knowledge. Your personal brand is not only what you say. It is everything said on your behalf. If you have a suspicion about how your business is being experienced before you ever walk in, that suspicion deserves a direct, focused brand consultation, not a casual chat. Book yours here: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

‘Dreamliner’ – Boeing's best-seller

Quaid Najmi
Jun 12, 2025
2 min read

Mumbai: The Boeing 787 Dreamliner – one of which ended up in the nightmarish crash in Ahmedabad, minutes after it took off with 242 souls on board – ranked as a pride in the US-based The Boeing Company’s hangar of modern aircraft.

 

Soon after the debacle of the Ahmedabad-Gatwick London flight, Boeing said in a statement from Seattle: “We are in contact with Air India regarding Flight 171 and stand ready to support them. Our thoughts are with the passengers, crew, first responders and all affected.”

 

The Dreamliner is considered a veritable masterpiece in civil aviation, bringing with it cutting-edge technology, comforts and most important fuel efficiency.

 

Manufactured by Boeing’s division, Boeing Commercial Airplanes (BCA), the Dreamliners are used and quickly became a favourite of many airlines plus other aviation companies globally in a short span.

 

“In less than 14 years, the 787 Dreamliner fleet has carried more than one billion passengers, faster than any other wide body jet in aviation history,” proclaims Boeing.com.

 

It said that the airplane’s industry-leading technology creates remarkable opportunities for airlines around the world and dramatically improves the air travel experience.

 

“A lighter and robust composite structure enables airlines to reduce fuel use by up to 25 percent compared to the airplanes it replaces. The 787 has unlocked more than 425 new nonstop routes around the world, many of which were never served previously,” said Boeing.com.

 

The company added that on nearly 5 million flights, fliers have an experience like none other in the air. These include: innovative interiors which provide spacious cabins, better views with the largest windows available on any widebody commercial jet today, and cabin enhancements that allow passengers to arrive at their destinations feeling more refreshed.

 

Way back in October 2012, Air India became the first airline to take delivery of a Dreamliner built at Boeing’s South Carolina plant, outside its original Everett, Washington facility.

 

The Boeing Dreamliner family of 787-8, 787-9 and 787-10 can carry 248, 296 and 336 passengers respectively, in two configurations. 

 

Its range is around 13,530 kms, 14,010 kms and 11,730 kms, making it ideal for long-haul transcontinental services, and all fitted with the same GEnx-1B/Trent 1000 engines.

 

While all the three Dreamliner aircraft are sleek, 17 metres tall with a wing-span 60 metres each, their lengths are 57 metres, 63 metres and 68 metres, respectively.

Comments

bottom of page