top of page

By:

Divyaa Advaani 

2 November 2024 at 8:58:38 am

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not....

Your First Impression Is Delegated

A prospective partner called your office last week. You do not know his name. You were not told he called. The phone rang four times before it was answered, he was asked to repeat himself, and he was promised a callback that arrived two days later as a message with no greeting. He formed an opinion of you in under three minutes. You were not in the room, and you will never know that opinion existed. Most founders believe their personal brand begins when they walk into a meeting. It does not. It begins at the first point of contact, and in any business of real size, that point is almost never the founder. It is the assistant who manages your calendar. The sales executive who sends the first proposal. The person who handles your WhatsApp, the receptionist, the coordinator who confirms the meeting. These people speak for you every day, in your name, using your reputation, and most of them have never been told what that reputation is supposed to feel like. Many are loyal, hardworking and capable. That is not the issue. The issue is that nobody ever showed them what a first impression of this founder should feel like. Here is what a prospective client experiences. They do not separate you from your team. They cannot. To them, the speed of a reply is how seriously you take them. The tone of the first email is the tone of your leadership. A proposal with a spelling error, a late response, a careless "will check and let you know" becomes evidence about the person at the top. If this is how the organisation presents itself while trying to win my business, they reason, this is how it will treat me once I have signed. And they never tell you. They simply go quiet. The deal that stalls after a promising first call. The partner who becomes "busy". The client who chooses a competitor and offers a reason that has nothing to do with the real one. Across a year, that is every enquiry that stalled, every proposal left unanswered, every introduction that never became a meeting. This is a personal brand problem, not a staffing one. A founder can spend years refining how they present in a room and still lose the room before they enter it, because the impression was formed by someone else, in a conversation the founder was never part of and never heard about. The founders who avoid this are not the ones with the most polished staff. They are the ones who have made their brand legible to the people around them. Their team knows how the founder speaks, what the business stands for, what warmth looks like in a reply, how a delay should be explained and how a client should feel in the first thirty seconds. The team is not following a script. They are carrying a standard, because someone took the time to define it. When did you last experience your own business the way a stranger does? Not a test call arranged with your team's knowledge. A real one. Send a first enquiry from a number nobody recognises. Notice how long it takes to be answered, what the tone is, and whether you would want to do business with whoever replied. Then ask yourself honestly whether that person sounds like you, and whether you would be proud to be represented that way. If the answer is uncomfortable, it is worth acting on now. Every week of that experience is a week someone forms a verdict about you without your knowledge. Your personal brand is not only what you say. It is everything said on your behalf. If you have a suspicion about how your business is being experienced before you ever walk in, that suspicion deserves a direct, focused brand consultation, not a casual chat. Book yours here: https://www.calendly.com/divyaaadvaani/founder-brand-audit — Divyaa Advaani, Personal Branding Strategist (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

'Sabby remained humble, soft-spoken'

Jun 17, 2025
5 min read
Pushkaraj Sabharwal, father of Captain Sumeet Sabharwal, pays tribute to his son's mortal remains in Mumbai on Tuesday.
Pushkaraj Sabharwal, father of Captain Sumeet Sabharwal, pays tribute to his son's mortal remains in Mumbai on Tuesday.

Mumbai: With white smoke emanating from Captain Sumeet Sabharwal's funeral pyre providing the dark backdrop to the sombre mood at the crematorium, his two colleagues from Air India bade final farewell to their friend-cum-hero "Sabby" whose captivating smile won hearts.


Sabharwal was the pilot in command of the ill-fated Ahmedabad-London Gatwick Air India plane that crashed last week, killing 241 out of 242 people on board, and 29 on the ground.


Air India captain and Sabharwal's colleague Kapil Kohal stood numbed, struggling to maintain his composure, as his friend's mortal remains were consigned to flames at Muktidham crematorium in Chakala.


"Captain Sabharwal was our senior. We've known him for 35 years. He was a batch senior in training, and later, in Air India too," Kohal said, his voice heavy with grief and pride.


"He was our friend and colleague. Today, we see him as a hero," he added.


In a profession where uniforms are crisp and demeanours composed, Captain Sabharwal stood out — not just for his flying skills, but for his grounded nature.


"He lived simply. Two sets of clothes, a couple of pairs of slippers and shoes. That's all you'd find in his room," Kohal recalled.


"Despite wearing four stripes on his shoulders, he remained humble and soft-spoken. The crowd today says everything about his character," he added.


To those who knew him closely, "Sabby" was a quiet presence with a warm heart.


"We used to call him ‘Sag Sag' or just ‘Sabby'. We'd often joke with him — ‘Why are you always so serious?' He wouldn't speak much on WhatsApp groups. But he'd send thoughtful personal messages, asking about our families, and our kids' milestones. He cared deeply, quietly,” Kohal shared.


Cold skies

Captain Shankar Chaudhary, another colleague and close friend, said what he would miss most was Captain Sabharwal's radiant smile.


"Even after long-haul flights, he always greeted us with that same warm, reassuring smile. He was a happy-go-lucky guy," he said.


"Now, every time I see that final image of the aircraft going down, it tears me apart. I wonder—what would I have done in his place?" he said.


Captain Chaudhary also expressed frustration over early speculation on the cause of the crash.


"People are already calling it pilot error. I'm shocked and deeply saddened. That Dreamliner is a powerful aircraft. It can practically fly vertically. Even if the gear or flap or whatever was out, the engine power could override everything else," he added.


In the days since the tragedy, the skies above India have felt different to those who fly them.


"I took a flight out just two days after it happened.And the skies felt cold. The morale of everyone — passengers, ground staff, dispatchers — was just… shattered. Even on the ATC, you could hear it in their voices, especially when I used my call sign," said Captain Kohal.


He advised restraint while speculating the probable cause of the plane crash. "Authorities are doing their part, so let's wait. Even we, as professionals, are waiting to understand what exactly went wrong—so that we can retrain. In aviation, every crash, and every accident becomes a lesson—for the manufacturers, for us pilots, for the operators. Somewhere, something didn't align," he concluded.


Emotional farewell to cabin supervisor Shradha Dhavan

Under the quiet cover of darkness, amid flickering lamps and tear-filled eyes of near and dear ones, the body of Shradha Dhavan, cabin supervisor of the ill-fated Air India flight, was brought to the home she cherished.


The residents of 'Nishad' housing society in Mulund and many senior serving and retired officials of Air India had gathered on Thursday night to rally behind the family which decided to go for a cremation during the night after "four painful days" of waiting for her remains.


The atmosphere grew more sombre and heavier with grief when Shradha's inconsolable father, Madhav Dhavan, insisted that the coffin be taken to the flat that she had purchased — a place that now stood as a bitter-sweet reminder of aspirations never realised.


"It was a haunting moment, filled with the stark reality of dreams interrupted and the futures that would never unfold," said a close friend who worked with her. Among the inconsolable family members was the 15-year-old daughter of the victim who has virtually become numb as in Shradha, she not only lost a mother but a friend who always stood next to her in her life.


After performing rituals at home, the mortal remains of Shradha were moved to a nearby crematorium where the entire coffin was put on the pyre.


Quietly, her brother Vivek, who had received her coffin in Ahmedabad, pulled out a piece of sari, worn by her during the crash and her nameplate, and kept it on the funeral pyre with tears rolling down his eyes.


"After four painful days, her remains returned to her loved ones, who had anxiously awaited news," said another friend of Shradha. Shradha's daughter, who along with her father took a brave step forward, performed the final rituals.


Many people could not hold back their tears the moment the teenager placed the coffin on the pyre.


"We can't believe that the bond will be severed too soon," her friend said.


Shradha's friends shared stories, laughter, and tears, collectively honouring the vibrant life of a woman who had touched many hearts with her kindness and dedication.


Through the pain, they vowed to carry her spirit forward, keeping her memory alive in their hearts as they navigated this unimaginable loss.


Captain Sabharwal cremated

Last rites of Captain Sumeet Sabharwal, pilot in command of the Air India plane that crashed in Ahmedabad last week, were performed in Mumbai on Tuesday with his grief-stricken father bidding a heart-wrenching, tearful farewell to his son before the cremation. The last rites were performed at an electric crematorium in suburban Chakala in the presence of family members, officials said, hours after Sabharwal's mortal remains were brought to Mumbai from Ahmedabad. After performing the final rites of the 56-year-old veteran pilot, his father and other family members left the crematorium at around 11.15 am, an official said.


Earlier in the morning, the casket carrying the remains of Sabharwal reached the Mumbai airport by a flight and was taken to his residence, located at Jal Vayu Vihar in Powai area, by his family members, an official said.


Several friends and relatives of Sabharwal as well as local residents gathered outside his residence to pay homage.


Businessman Niranjan Hiranandani and local MLA Dilip Lande were among those who visited Sabharwal's residence to pay respects to him. Sumeet Sabharwal's father Pushkaraj and other relatives were also seen paying homage. A hearse carrying the pilot's mortal remains then left for the electric crematorium at Chakala.

- With PTI

Comments


bottom of page