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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

Presence Before Pitch

Walk into any business networking room and you will witness something far more telling than exchanged cards or polite handshakes. You will see personal brands at work — quietly, powerfully, and often unintentionally. The way a business owner carries himself, engages with others, and competes for attention in public spaces reveals more about future growth than balance sheets ever will. At a recent networking meet, two business owners from the same industry stood out — not because of what they...

Presence Before Pitch

Walk into any business networking room and you will witness something far more telling than exchanged cards or polite handshakes. You will see personal brands at work — quietly, powerfully, and often unintentionally. The way a business owner carries himself, engages with others, and competes for attention in public spaces reveals more about future growth than balance sheets ever will. At a recent networking meet, two business owners from the same industry stood out — not because of what they said, but because of how they behaved. One was visibly assertive, bordering on aggressive. He pulled people aside, positioned himself strategically, and tried to dominate conversations to secure advantage. The other remained calm, composed, and observant. He engaged without urgency, listened more than he spoke, and never attempted to overpower the room. Both wanted business. Both were ambitious. Yet the impressions they left could not have been more different. For someone new to the room — a potential client, collaborator, or investor — this contrast creates confusion. Whom do you trust? Whom do you align with? Whose values reflect stability rather than desperation? Often, decisions are made instinctively, not analytically. And those instincts are shaped by personal branding, whether intentional or accidental. This is where many business owners underestimate the real cost of their behaviour. Personal branding is not about visibility alone. It is about perception under pressure. In networking environments, where no one has time to analyse credentials deeply, people read cues — tone, composure, generosity, restraint. An overly forceful approach may signal insecurity rather than confidence. Excessive friendliness can appear transactional. Silence, when grounded, can convey authority. Silence, when disconnected, can signal irrelevance. Every move sends a message. What’s at stake is not just one meeting or one deal. It is long-term growth. When a business owner appears opportunistic, others become cautious. When someone seems too eager to win, people question their stability. When intent feels unclear, credibility erodes. This doesn’t merely slow growth — it quietly redirects opportunities elsewhere. Deals don’t always collapse loudly. Sometimes, they simply never materialise. The composed business owner in the room may not close a deal that day. But he leaves with something far more valuable — trust capital. His presence feels safe. His brand feels consistent. People remember him as someone they would like to work with, not someone they need to protect themselves from. Over time, this distinction compounds. In today’s business ecosystem, especially among seasoned founders and leaders, how you compete matters as much as whether you compete. Growth is no longer just about capability; it is about conduct. Your personal brand determines whether people lean in or step back — whether they introduce you to others or quietly avoid alignment. This is why personal branding is not a cosmetic exercise. It is strategic risk management. A strong personal brand ensures that your ambition does not overshadow your credibility. It aligns your intent with your impact. It allows you to command rooms without controlling them, influence without intrusion, and compete without compromising respect. Most importantly, it ensures that when people talk about you after you leave the room, they speak with clarity, not confusion. For business owners who want to scale, this distinction becomes critical. Growth brings visibility. Visibility amplifies behaviour. What once went unnoticed suddenly becomes defining. Without a refined personal brand, ambition can be misread as aggression. Confidence can feel like arrogance. Silence can be mistaken for disinterest. And these misinterpretations cost more than money — they cost momentum. The question, then, is not whether you are talented or successful. It is whether your personal brand is working for you or quietly against you in spaces where decisions are formed long before contracts are signed. Because in business, people don’t always choose the best offer. They choose the person who feels right. If you are a business owner or founder who wants to grow without compromising credibility — who wants to attract opportunities rather than chase them — it may be time to look closely at how your presence is being perceived in rooms that matter. If this resonates and you’d like to explore how your personal brand can be refined to support your growth, you can book a complimentary consultation here: https://sprect.com/pro/divyaaadvaani Not as a pitch — but as a conversation about how you show up, and what that presence is truly building for you. (The writer is a personal branding expert. She has clients from 14+ countries. Views personal.)

From suspension to defection

Eighteen days after the results, Ambernath politics takes a dramatic turn as Congress corporators flood into BJP

Ambernath: Amid growing buzz around municipal elections in Maharashtra, the Congress party has suffered a major political blow in Ambernath. As many as 11 Congress corporators have quit the party and formally joined the Bharatiya Janata Party (BJP) within 24 hours of being suspended, dramatically altering the power balance in the Ambernath Municipal Council. The development has not only weakened Congress but has also dealt a significant setback to the Eknath Shinde-led Shiv Sena faction.

 

The crisis began after Congress suspended 12 corporators for aligning with the BJP during the formation of power in the municipal council. However, since the corporators were suspended and not disqualified, their corporator status remained intact, legally freeing them to join another party. Taking advantage of this, 11 suspended corporators crossed over to the BJP, leaving Congress in a political bind described by party insiders as a case of “losing both oil and ghee.”

 

The situation within the Congress organisation in Ambernath has further deteriorated. Party sources say there is no one left to even occupy the Congress office, and discussions are underway about sending a lock from Mumbai to secure it. Ironically, the party office itself is reportedly under the control of former Taluka Congress President Pradeep Patil, who was earlier suspended for campaigning for Shiv Sena (Shinde faction) candidate Shrikant Shinde during the Lok Sabha elections. Patil was suspended at the time by then state Congress president Nana Patole.

 

Power Struggle

In the Ambernath Municipal Council, the Shinde-led Shiv Sena has 27 corporators, BJP has 14, Congress 12, and the Nationalist Congress Party 4. Despite being the single largest party, Shiv Sena (Shinde faction) fell short of a majority. BJP capitalised on this situation by aligning with Congress corporators and the NCP to reach the majority mark, a move that triggered widespread discussion across the state and country due to the unusual BJP–Congress alignment.


Congress’s disciplinary action against its corporators ultimately worked in BJP’s favour and against the Shinde Sena. Following the defection of the 11 corporators, BJP’s strength in the municipal council has increased significantly, while the Shinde Sena has been pushed further away from power despite having the highest number of elected members.

 

This political churn is being viewed as a warning signal for Shiv Sena (Shinde faction) leadership. Ambernath is represented by MLA Dr. Balaji Kinikar, while Shrikant Shinde, son of Deputy Chief Minister Eknath Shinde, is the local Member of Parliament. With party control firmly in their hands, the BJP’s successful induction of Congress corporators facilitated by state BJP president Ravindra Chavan is being seen as a strategic challenge to the Shinde camp.

 

Intensifying Rivalry

BJP’s aggressive organisational expansion in Badlapur, Ambernath, and Kalyan-Dombivli has intensified tensions between BJP and the Shinde Sena. The rivalry between MP Shrikant Shinde and BJP state president Ravindra Chavan has now become increasingly open, peaking in December with both sides engaging in aggressive political poaching of former corporators and office-bearers.

 

List of Congress corporators who joined BJP

1. Pradeep Nana Patil

2. Darshana Umesh Patil

3. Archana Charan Patil

4. Harshada Pankaj Patil

5. Tejaswini Milind Patil

6. Vipul Pradeep Patil

7. Manish Mhatre

8. Dhanlakshmi Jayashankar

9. Sanjavani Rahul Devde

10. Dinesh Gaikwad

11. Kiran Badrinath Rathod


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