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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

Presence Before Pitch

Walk into any business networking room and you will witness something far more telling than exchanged cards or polite handshakes. You will see personal brands at work — quietly, powerfully, and often unintentionally. The way a business owner carries himself, engages with others, and competes for attention in public spaces reveals more about future growth than balance sheets ever will. At a recent networking meet, two business owners from the same industry stood out — not because of what they...

Presence Before Pitch

Walk into any business networking room and you will witness something far more telling than exchanged cards or polite handshakes. You will see personal brands at work — quietly, powerfully, and often unintentionally. The way a business owner carries himself, engages with others, and competes for attention in public spaces reveals more about future growth than balance sheets ever will. At a recent networking meet, two business owners from the same industry stood out — not because of what they said, but because of how they behaved. One was visibly assertive, bordering on aggressive. He pulled people aside, positioned himself strategically, and tried to dominate conversations to secure advantage. The other remained calm, composed, and observant. He engaged without urgency, listened more than he spoke, and never attempted to overpower the room. Both wanted business. Both were ambitious. Yet the impressions they left could not have been more different. For someone new to the room — a potential client, collaborator, or investor — this contrast creates confusion. Whom do you trust? Whom do you align with? Whose values reflect stability rather than desperation? Often, decisions are made instinctively, not analytically. And those instincts are shaped by personal branding, whether intentional or accidental. This is where many business owners underestimate the real cost of their behaviour. Personal branding is not about visibility alone. It is about perception under pressure. In networking environments, where no one has time to analyse credentials deeply, people read cues — tone, composure, generosity, restraint. An overly forceful approach may signal insecurity rather than confidence. Excessive friendliness can appear transactional. Silence, when grounded, can convey authority. Silence, when disconnected, can signal irrelevance. Every move sends a message. What’s at stake is not just one meeting or one deal. It is long-term growth. When a business owner appears opportunistic, others become cautious. When someone seems too eager to win, people question their stability. When intent feels unclear, credibility erodes. This doesn’t merely slow growth — it quietly redirects opportunities elsewhere. Deals don’t always collapse loudly. Sometimes, they simply never materialise. The composed business owner in the room may not close a deal that day. But he leaves with something far more valuable — trust capital. His presence feels safe. His brand feels consistent. People remember him as someone they would like to work with, not someone they need to protect themselves from. Over time, this distinction compounds. In today’s business ecosystem, especially among seasoned founders and leaders, how you compete matters as much as whether you compete. Growth is no longer just about capability; it is about conduct. Your personal brand determines whether people lean in or step back — whether they introduce you to others or quietly avoid alignment. This is why personal branding is not a cosmetic exercise. It is strategic risk management. A strong personal brand ensures that your ambition does not overshadow your credibility. It aligns your intent with your impact. It allows you to command rooms without controlling them, influence without intrusion, and compete without compromising respect. Most importantly, it ensures that when people talk about you after you leave the room, they speak with clarity, not confusion. For business owners who want to scale, this distinction becomes critical. Growth brings visibility. Visibility amplifies behaviour. What once went unnoticed suddenly becomes defining. Without a refined personal brand, ambition can be misread as aggression. Confidence can feel like arrogance. Silence can be mistaken for disinterest. And these misinterpretations cost more than money — they cost momentum. The question, then, is not whether you are talented or successful. It is whether your personal brand is working for you or quietly against you in spaces where decisions are formed long before contracts are signed. Because in business, people don’t always choose the best offer. They choose the person who feels right. If you are a business owner or founder who wants to grow without compromising credibility — who wants to attract opportunities rather than chase them — it may be time to look closely at how your presence is being perceived in rooms that matter. If this resonates and you’d like to explore how your personal brand can be refined to support your growth, you can book a complimentary consultation here: https://sprect.com/pro/divyaaadvaani Not as a pitch — but as a conversation about how you show up, and what that presence is truly building for you. (The writer is a personal branding expert. She has clients from 14+ countries. Views personal.)

Strange bedfellows

BJP hugs Congress, AIMIM; panics after uproar

Thane: Eyebrows were singed and blood pressures spiked when the Bharatiya Janata Party suddenly decided to hug its “sworn enemies” in Ambernath (Thane), and in Akot (Akola) – after the December 20 municipal council polls there.

 

The BJP became snug under its saffron blanket with the Congress and Ajit Pawar’s Nationalist Congress Party – all to politically leave the Mahayuti ally, Shiv Sena led by Deputy Chief Minister Eknath Shinde, out in the cold.

 

Similarly in Akot, the BJP cozied up under the All India Majlis-E-Ittehadul Muslimeen (AIMIM)'s green quilt, without a shred of guilt, to shoo off the Congress-Vanchit Bahujan Aghadi and others from bagging the civic body.

 

In Ambernath, the Shiv Sena had emerged as the single-largest party with 27 seats in the 60-Ward house, and in Akot, the BJP achieved the same feat with 11 seats in the 35-Ward house.

 

Predictably, leaders across these parties rushed to douze the hayfires. A shaken Congress state chief Harshwardhan Sapkal suspended local leaders in Ambernath, including the local party chief Pradeep Patil, the executive committee and around a dozen elected municipal councillors.

 

A dazed AIMIM state chief Imtiaz Jaleel, declared there was “no question of joining hands with the BJP”, and added grimly: “We have sought a report from the local party leaders, and after getting all details, we shall initiate appropriate disciplinary action,” a grim Jaleel said.

 

Smarting under red-hot chilli criticism flung by Shiv Sena (UBT)’s Sanjay Raut and Aam Aadmi Party’s Preeti Sharma-Menon, Chief Minister Devendra Fadnavis shot out an earful to the local party leaders in Ambernath and Akot.

 

“We shall not tolerate the alliances with Congress and AIMIM. These partnerships must be broken. If the local (BJP) units have worked out such deals, they are wrong and violate norms. We shall take stringent action against them,” warned Fadnavis. Later, BJP State President Ravindra Chavan slapped a notice on the Akot party units seeking an explanation.

 

Ideological Somersaults

Since 2019, the state has witnessed many such brazen ideological somersaults that have left political parties and voters shocked and awed.

 

It started when the (undivided) Shiv Sena joined the Congress and (united) NCP to form the Maharashtra Vikas Aghadi (MVA) which ruled the state for two-and-half years.

 

In the current civic elections season, even the MVA has fractured with Congress going solo or with local allies like Prakash Ambedkar’s Vanchit Bahujan Aghadi, while the Shiv Sena (UBT) and NCP (SP) have embraced the once-untouchable MNS.

 

Adding to this is the flurry of local leaders-activists hopping parties, leaving voters bemused and bewildered, even as the parties fumbled to save their ideological credibility.

 

Ambernath: Shoving out the winner

Indulging in political creativity, the BJP, Congress and NCP floated the Ambernath City Development Front, uniting the BJP, Congress and NCP, intended to keep the Shiv Sena out of power at all costs.

 

Ambernath falls in the Kalyan Lok Sabha seat of Dr Shrikant Shinde, son of Deputy CM Eknath Shinde, who is already at loggerheads with BJP state chief Ravindra Chavan, hailing from Dombivali town, also in Thane district. BJP-Shiv Sena fought against each other in the civic polls last month.

 

In the 59-member Ambernath Municipal Council, the Shiv Sena won 23 seats, BJP 16, Congress 12 and NCP four. BJP’s Tejashree Karanjule was elected president through direct polls. Post-alliance, the BJP-Congress-NCP touched 32 seats, edging out the Shiv Sena which in its undivided form had ruled here for almost 35 years.

 

 Akot: Bulldozing to grab power

The BJP, AIMIM formed the Akot Vikas Manch, which included Shiv Sena, Shiv Sena (UBT), NCP and NCP (SP) and Prahar Janshakti Party to wrest the 35-member house from potential claimants.

 

The BJP won 11 and AIMIM five, and along with others, the AVM claimed a majority with 25 municipal councillors, and the Congress, VBA floundered with just 8 seats.

 

The AVM was formally registered with the SEC. In the polls, BJP’s Maya Dhule was elected mayor defeating AIMIM’s Firozabi S. Rana.

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