top of page

By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

The Real Reason You’re Not Expanding

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients...

The Real Reason You’re Not Expanding

AI Generated Image There is a silent struggle unfolding in boardrooms, networking events, and leadership circles across the country — a struggle rarely spoken about, yet deeply felt by business owners who have already achieved substantial success. Many founders who have built companies worth tens or hundreds of crores find themselves facing an unexpected hurdle: despite their competence and experience, they are unable to scale to the next level. Their operations run smoothly, their clients are satisfied, and their teams respect them, yet expansion remains frustratingly slow. Recently, a business owner shared a thought that many silently carry: “I’m doing everything right, but I’m not being seen the way I want to be seen.” He was honest, humble, and hardworking. He listened more than he spoke, stayed polite at networking events, delivered consistently, and maintained a quiet presence. But in a world where visibility often determines opportunity, quiet confidence can easily be mistaken for lack of influence. The reality is stark: growth today is not driven only by performance. It is powered by perception. And when a founder’s personal brand does not match the scale of their ambition, the world struggles to understand their value. This is the hidden gap that many high-performing business owners never address. They assume their work will speak for itself. But the modern marketplace doesn’t reward silence — it rewards clarity, presence, and personality. If your visiting card, website, social media, communication, and leadership presence all tell different stories, the world cannot form a clear image of who you are. And when your identity is unclear, the opportunities meant for you stay out of reach. A founder may be exceptional at what they do, but if their personal brand is scattered or outdated, it creates confusion. Prospects hesitate. Opportunities slow down. Collaborations slip away. Clients choose competitors who appear more authoritative, even if they are not more capable. The loss is subtle, but constant — a quiet erosion of potential. This problem is not obvious, which is why many business owners fail to diagnose it. They think they have a sales issue, a market issue, or a demand issue. But often, what they truly have is a positioning issue. They are known, but not known well enough. Respected, but not remembered. Present, but not impactful. And this is where personal branding becomes far more than a marketing activity. It becomes a strategic growth tool. A strong personal brand aligns who you are with how the world perceives you. It ensures that your voice carries authority, your presence commands attention, and your identity reflects the scale of your vision. It transforms the way people experience you — in meetings, online, on stage, and in every business interaction. When a founder’s personal brand is powerful, trust is built faster, decisions are made quicker, and opportunities expand naturally. Clients approach with confidence. Partners open doors. Teams feel inspired. The business grows because the leader grows in visibility, influence, and clarity. For many business owners, the missing piece is not skill — it is story. Not ability — but alignment. Not hard work — but the perception of leadership. In a world where attention decides advantage, your personal brand is not a luxury. It is the currency that determines your future. If you are a founder, leader, or business owner who feels you are capable of more but not being seen at the level you deserve, it may be time to refine your personal positioning. Your next phase of growth will not come from working harder. It will come from being perceived in a way that matches the excellence you already possess. And if you’re ready to discover what your current brand is saying about you — and how it can be transformed into your most profitable business asset — you can reach out for a free consultation call at: https://sprect.com/pro/divyaaadvaani Because opportunities don’t always go to the best. They go to the best perceived. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Gamble and the Challenge

Updated: Nov 18, 2024

Eknath Shinde

As Maharashtra eagerly anticipates the election results on November 23, one name dominates political discussions: Chief Minister Eknath Shinde. Known for his bold moves, Shinde has reshaped the state’s political dynamics in unprecedented ways. In June 2022, Shinde set the stage for upheaval when he, along with several MLAs, left for Surat, plunging the coalition government into crisis. Just days later, with the BJP’s support, he assumed the role of chief minister, marking a shift no one saw coming.


The Maharashtra Vikas Aghadi, a coalition formed in 2019 by Shiv Sena, Congress, and NCP, had governed Maharashtra until Shinde’s exit. The impact of this political drama on state politics cannot be understated, as Shinde’s departure led to the fall of the MVA government. Over the past two years, Shinde has defied expectations, run a successful government while demonstrating independence from the BJP—a scenario few anticipated. His political acumen has now positioned him as a rising figure in BJP’s inner circle, potentially posing a challenge to BJP stalwart Devendra Fadnavis.


For Shinde, this election marks a crucial turning point. His objective is clear: securing wins for as many of his candidates as possible, solidifying his position in Maharashtra’s political landscape. However, the real test lies beyond the election results. In a political era where party loyalty is fluid, Shinde’s task will be to retain the loyalty of the elected MLAs.


Shinde’s journey from auto-rickshaw driver to prominent Shiv Sena leader has endeared him to the people, especially in Thane. Known for his humble behavior, he has built strong connections across all levels, from party workers to local households. However, this simplicity has led some BJP leaders to underestimate him. Now, even his allies realize that Shinde’s strategic mind and influence extend far beyond appearances.


One of Shinde’s significant achievements has been implementing the ‘Ladki Bahin Yojana,’ an initiative originally from Madhya Pradesh’s BJP government, which gained immense popularity in Maharashtra. This move not only showcases his keen sense of public sentiment but also distances him from his allies by establishing his independent policy-making approach.


Despite his growing influence, Shinde faces a challenge from the grassroots Shiv Sainiks who view him as a “traitor” for breaking with the Uddhav Balasaheb Thackeray (UBT) faction. Recasting the narrative behind his decision to part ways with UBT will be essential if he hopes to gain widespread voter support.


Emphasizing his motivations and successes, particularly with initiatives like the ‘Ladki Bahin Yojana,’ may help him connect with skeptical constituents.


With solid connections at the local level and rapport with senior BJP leaders like Prime Minister Modi and Home Minister Amit Shah, Shinde’s influence is likely to endure. This election will ultimately test Shinde’s leadership, resilience, and ability to navigate Maharashtra’s intricate political landscape. As Maharashtra’s political future hangs in the balance, Shinde stands at the forefront, steering the state’s uncertain course with both determination and ambition.

Comments

bottom of page