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By:

Divyaa Advaani 

2 November 2024 at 3:28:38 am

When agreement kills growth

In the early stages of building a business, growth is often driven by clarity, speed, and conviction. Founders make decisions quickly, rely on their instincts, and push forward with a strong sense of belief in their methods. This decisiveness is not only necessary, it is often the very reason the business begins to grow. However, as businesses cross certain thresholds, particularly beyond the Rs 5 crore mark, the nature of growth begins to change. What once created momentum can quietly begin...

When agreement kills growth

In the early stages of building a business, growth is often driven by clarity, speed, and conviction. Founders make decisions quickly, rely on their instincts, and push forward with a strong sense of belief in their methods. This decisiveness is not only necessary, it is often the very reason the business begins to grow. However, as businesses cross certain thresholds, particularly beyond the Rs 5 crore mark, the nature of growth begins to change. What once created momentum can quietly begin to create limitations. In many professional environments, it is not uncommon to encounter business owners who are deeply convinced of their approach. Their methods have delivered results, their experience reinforces their judgment, and their confidence becomes a defining trait. Yet, in this very confidence lies a subtle risk that is often overlooked. When conviction turns into certainty without space for dialogue, conversations begin to narrow. Suggestions are heard, but not always considered. Perspectives are offered, but not always encouraged. Decisions are made, but not always explained. From the outside, this may still appear as strong leadership. Internally, however, a different dynamic begins to take shape. People start to agree more than they contribute. This is where many businesses unknowingly enter a critical phase. When teams, partners, or stakeholders begin to hold back their perspective, the quality of thinking around the business reduces. What appears as alignment is often silent disengagement. What looks like efficiency is sometimes the absence of challenge. Over time, this directly affects the decisions being made. At a Rs 5 crore level, this may not be immediately visible. Operations continue, revenue flows, and the business appears stable. But as the organisation attempts to grow further, this lack of diverse thinking begins to surface as a constraint. Growth slows, not because of lack of effort, but because of limited perspective. On the other side of this equation are individuals who consistently find themselves accommodating such dynamics. They recognise when their voice is not being fully heard, yet choose not to assert it. The intention is often to preserve relationships, avoid friction, or maintain a sense of professional ease. Initially, this approach appears collaborative. Over time, however, it begins to shape perception. When individuals do not express their perspective, they are gradually seen as agreeable rather than essential. Their presence is valued, but their input is not actively sought. In many cases, they become part of the process, but not part of the decision. This is where personal branding begins to influence business outcomes in ways that are not immediately obvious. A personal brand is not built only through visibility or achievement. It is built through how consistently one demonstrates clarity, confidence, and openness in moments that require it. It is shaped by whether people feel encouraged to think around you, or restricted in your presence. At higher levels of business, this distinction becomes critical. If people agree with you more than they challenge you, it may not be a sign of strong leadership. It may be an indication that your environment is no longer enabling better thinking. Similarly, if you find yourself constantly adjusting to others without expressing your own perspective, your contribution may be diminishing in ways that affect both your influence and your growth. Both situations carry a cost. They affect decision quality, limit innovation, and over time, restrict the scalability of the business itself. What makes this particularly challenging is that these patterns develop gradually, often going unnoticed until the impact becomes difficult to ignore. The most effective leaders recognise this early. They create space for dialogue without losing direction. They express conviction without dismissing perspective. They build environments where contribution is expected, not avoided. In doing so, they strengthen not only their business, but also their personal brand. For entrepreneurs operating at a stage where growth is no longer just about execution but about expanding thinking, this becomes an important point of reflection. If there is even a possibility that your current interactions are limiting the quality of thinking around you, it is worth addressing before it begins to affect outcomes. I work with a select group of founders and professionals to help them refine how they are perceived, communicate with greater impact, and build personal brands that support sustained growth. You may explore this further here: https://sprect.com/pro/divyaaadvaani In the long run, it is not only the decisions you make, but the thinking you allow around those decisions, that determines how far your business can truly grow. (The author is a personal branding expert. She has clients from 14+ countries. Views personal.)

Healing Lines

Critics of technology often forget that tools are only as alienating as the purposes to which they are put. The same screen that hosts shallow scrolling can carry the most profound human exchanges.

We live in an age when technology is habitually accused of corroding human intimacy. It is the mobile phone that often stands in the dock for this ‘crime.’ It is blamed for fractured attention spans, compulsive scrolling the erosion of in-person conversations and the rise of a culture that trades emotions for emojis. The charges are familiar: children hunched over screens, families silent at the dinner table, friendships reduced to push notifications.


And yet, for millions of people separated from their loved ones by distance, work or circumstance, that same glowing rectangle is less a tool of alienation than a lifeline. I know this because, for me, the mobile phone – far more than just a device - is the only bridge to the one voice that has never ceased to care – that of my mother’s.


Like so many others, I work far from my hometown, detached from the everyday warmth of my mother’s kitchen, her gentle counsel and her wordless acts of care. My days are consumed by deadlines and meetings, the demands of a city that is remorselessly impersonal. And yet, each evening, I anticipate one thing above all else: her call.


It is never long and rarely elaborated. “Did you have lunch?” “What did you eat for dinner?” “How’s your health today?”


Simple questions, often repeated. But embedded in them is an unselfish investment of time and thought in my well-being. These calls are, in the most literal sense, ‘medicinal.’ They quieten the static of my day and remind me that someone, somewhere, loves without condition.


Once, midway through a crucial meeting, my phone began to buzz. The screen flashed “Ma.” My pulse quickened. Her unexpected calls during odd hours always carry the shadow of alarm: has something happened at home? Is she unwell? I excused myself, stepped into the corridor, and answered. “Everything is fine,” she said, “I just wanted to hear your voice.” The surge of relief I felt in that moment eclipsed any professional triumph that day.


It is fashionable to decry mobile phones as the great disconnector. But for those of us who live apart from our families, they perform the opposite function. A simple voice call, unadorned by filters or multimedia, can inject human warmth into a day otherwise dominated by strangers and steel.


The real power of these calls lies not in their content but in their constancy. My mother’s inquiries about my meals are not mere dietary checks. They are a coded assertion that she is still part of my daily life, however far away she may be.


High-speed data and instant messaging have their uses, but they cannot match the impact of a familiar voice saying, “Take care of yourself.” That phrase, repeated countless times, has become a kind of anchor. It cuts through the blare of a city’s ambitions and reminds me of the soil from which I grew.


On the most draining of days, when I can scarcely summon the energy to speak, I still take her call. Sometimes she talks about her day, a recipe she has perfected, or the flowering of a plant in her garden. In those minutes, the geography between us collapses. I am home again.


This is not merely sentimentality dressed up as pretentious technological commentary, but an overlooked truth.  For critics of technology often forget that tools are only as alienating as the purposes to which they are put. The same screen that hosts shallow scrolling can carry the most profound human exchanges. The same network that streams entertainment can also sustain bonds that might otherwise wither in silence.


Every call from my mother is proof that I am not alone, even in a metropolis where anonymity is the default. Her voice is reassurance in real time, a reminder that care travels faster than any courier and crosses any distance without a passport.


In an era when algorithms seek to mimic human connection, it is worth remembering that nothing digital can replace the cadence of a familiar voice that loves you. My mother’s calls are like rituals. And rituals, unlike trends, endure.


And so, when the next complaint about mobile phones surfaces, when someone sighs about society glued to screens, I will think of my own screen lighting up with that most welcome word: “Ma.”


(The writer is a cybersecurity professional and an avid traveller.)

 

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