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By:

Rajendra Pandharpure

15 April 2025 at 7:55:54 pm

Pune’s drought could dry up business

Water rationing threatens to hit the city’s wedding industry, construction sector, retail trade and livelihoods. Pune : Pune is beginning to feel the economic sting of drought. A 10 percent cut in the city’s water supply has already been implemented, and the municipal administration has indicated that the reduction could rise to 20 percent or more over the next two to three months. What appears at first to be a water-management crisis could soon become a wider economic problem, affecting...

Pune’s drought could dry up business

Water rationing threatens to hit the city’s wedding industry, construction sector, retail trade and livelihoods. Pune : Pune is beginning to feel the economic sting of drought. A 10 percent cut in the city’s water supply has already been implemented, and the municipal administration has indicated that the reduction could rise to 20 percent or more over the next two to three months. What appears at first to be a water-management crisis could soon become a wider economic problem, affecting businesses, construction activity, employment and household budgets. The Pune Municipal Corporation has begun shutting off the water supply every Thursday. Swimming pools and vehicle-washing centres have been closed, while the use of water for construction has been prohibited. The state government has directed the civic administration to ensure that the reserves in the Khadakwasla dam chain, which supplies Pune, last until August 2027. The challenge could become more acute in the months ahead. Meteorological experts have forecast a milder winter and significantly higher temperatures this year. If these predictions hold true, increased evaporation could place further pressure on the city's water reserves, potentially necessitating stricter rationing. For residents accustomed to a relatively abundant water supply, cuts of 20 percent or more would demand a substantial adjustment in daily life. Intense Pressure The economic consequences are beginning to emerge. The closure of vehicle-washing centres has deprived young people employed in low-skilled jobs of their livelihoods. Swimming-pool closures have similarly affected security guards and lifeguards. These may appear to be small, isolated losses, but they expose a larger problem: when water-intensive businesses are forced to shut down, the burden falls disproportionately on workers with few financial reserves and limited employment alternatives. The impact could spread to Pune’s lucrative wedding industry. The wedding season traditionally gathers momentum after Tulsi Vivah in the month of Kartik, generating business worth more than Rs. 200-250 crore. Pune has long attracted affluent families from outside the city who prefer its venues and facilities for wedding celebrations, partly because of its historically reliable water supply. Persistent restrictions could undermine that advantage. Wedding venues, caterers, hotels and other service providers depend on a dependable water supply to operate. If rationing becomes more severe, organisers may reconsider their choice of venue, while businesses could face higher operating costs and disruptions. An industry that generates substantial seasonal revenue also supports a network of workers and small enterprises, making the potential economic fallout wider than the immediate loss of bookings. Rural-Urban Connection Pune’s commercial fortunes are also linked to the health of the rural economy. A good agricultural harvest typically improves rural incomes, supporting spending on goods and services in urban markets. When farm earnings weaken, that spending tends to contract, affecting traders, retailers and other businesses. If rural incomes remain subdued, the city’s commercial sector could face an additional headwind at a time when water scarcity is already threatening business activity. The interaction between agricultural distress and urban water shortages could therefore deepen the economic slowdown. Construction presents another major vulnerability. Like many large cities, Pune depends heavily on real estate and infrastructure development to sustain economic activity and employment. Construction projects generate demand across a broad network of industries, from building-material suppliers and transport operators to contractors and daily-wage workers. A prolonged restriction on construction-related water use could delay projects, raise costs and disrupt work schedules. If projects stall, the effects will extend beyond developers to workers, suppliers and businesses that depend on the real estate sector. Rising Inflation For ordinary citizens, the prospect of tighter water rationing comes amid an already difficult cost-of-living situation. Food and restaurant prices have risen sharply. A cup of tea now costs more than Rs. 30, while a serving of idli-sambar can exceed Rs. 90. Even street food, traditionally an affordable option for working people, has become increasingly expensive. These prices illustrate the pressure on household budgets, particularly those of workers whose incomes have not kept pace with rising costs. If water shortages push up operating expenses for restaurants, caterers and other businesses, consumers could face further increases. The extent of any additional price rise will depend on how severe and prolonged the restrictions become. The working class is particularly exposed. Workers in vehicle-washing centres, swimming pools, construction and allied services may lose income precisely when everyday necessities are becoming more expensive. Unlike larger businesses, many such workers have little capacity to absorb a prolonged interruption in earnings. Pune’s immediate challenge is to conserve enough water to carry the city through the coming months. Yet the implications of the drought extend well beyond household taps and civic supply schedules. Trade, real estate, hospitality and seasonal businesses all depend, directly or indirectly, on the availability of water. The two sectors facing particular uncertainty are trade and real estate. The former could suffer from weaker consumer spending and disruptions to commercial activity; the latter could be affected by restrictions on construction and the risk of project delays. The consequences would be felt across employment and the wider urban economy. Pune’s residents and businesses have not had to contend with water cuts of 20 percent or more on a sustained basis. Adapting to such restrictions will be difficult, especially if temperatures rise and the drought persists.

Healing Lines

Aug 16, 2025
3 min read

Critics of technology often forget that tools are only as alienating as the purposes to which they are put. The same screen that hosts shallow scrolling can carry the most profound human exchanges.

We live in an age when technology is habitually accused of corroding human intimacy. It is the mobile phone that often stands in the dock for this ‘crime.’ It is blamed for fractured attention spans, compulsive scrolling the erosion of in-person conversations and the rise of a culture that trades emotions for emojis. The charges are familiar: children hunched over screens, families silent at the dinner table, friendships reduced to push notifications.


And yet, for millions of people separated from their loved ones by distance, work or circumstance, that same glowing rectangle is less a tool of alienation than a lifeline. I know this because, for me, the mobile phone – far more than just a device - is the only bridge to the one voice that has never ceased to care – that of my mother’s.


Like so many others, I work far from my hometown, detached from the everyday warmth of my mother’s kitchen, her gentle counsel and her wordless acts of care. My days are consumed by deadlines and meetings, the demands of a city that is remorselessly impersonal. And yet, each evening, I anticipate one thing above all else: her call.


It is never long and rarely elaborated. “Did you have lunch?” “What did you eat for dinner?” “How’s your health today?”


Simple questions, often repeated. But embedded in them is an unselfish investment of time and thought in my well-being. These calls are, in the most literal sense, ‘medicinal.’ They quieten the static of my day and remind me that someone, somewhere, loves without condition.


Once, midway through a crucial meeting, my phone began to buzz. The screen flashed “Ma.” My pulse quickened. Her unexpected calls during odd hours always carry the shadow of alarm: has something happened at home? Is she unwell? I excused myself, stepped into the corridor, and answered. “Everything is fine,” she said, “I just wanted to hear your voice.” The surge of relief I felt in that moment eclipsed any professional triumph that day.


It is fashionable to decry mobile phones as the great disconnector. But for those of us who live apart from our families, they perform the opposite function. A simple voice call, unadorned by filters or multimedia, can inject human warmth into a day otherwise dominated by strangers and steel.


The real power of these calls lies not in their content but in their constancy. My mother’s inquiries about my meals are not mere dietary checks. They are a coded assertion that she is still part of my daily life, however far away she may be.


High-speed data and instant messaging have their uses, but they cannot match the impact of a familiar voice saying, “Take care of yourself.” That phrase, repeated countless times, has become a kind of anchor. It cuts through the blare of a city’s ambitions and reminds me of the soil from which I grew.


On the most draining of days, when I can scarcely summon the energy to speak, I still take her call. Sometimes she talks about her day, a recipe she has perfected, or the flowering of a plant in her garden. In those minutes, the geography between us collapses. I am home again.


This is not merely sentimentality dressed up as pretentious technological commentary, but an overlooked truth.  For critics of technology often forget that tools are only as alienating as the purposes to which they are put. The same screen that hosts shallow scrolling can carry the most profound human exchanges. The same network that streams entertainment can also sustain bonds that might otherwise wither in silence.


Every call from my mother is proof that I am not alone, even in a metropolis where anonymity is the default. Her voice is reassurance in real time, a reminder that care travels faster than any courier and crosses any distance without a passport.


In an era when algorithms seek to mimic human connection, it is worth remembering that nothing digital can replace the cadence of a familiar voice that loves you. My mother’s calls are like rituals. And rituals, unlike trends, endure.


And so, when the next complaint about mobile phones surfaces, when someone sighs about society glued to screens, I will think of my own screen lighting up with that most welcome word: “Ma.”


(The writer is a cybersecurity professional and an avid traveller.)

 

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