top of page

By:

Quaid Najmi

4 January 2025 at 3:26:24 pm

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst...

Modi’s ‘Melody’ diplomacy stuns the world

Overjoyed investors buy shares of a wrong company after the PM’s gift Mumbai: Prime Minister Narendra Modi on Wednesday gifting his Italian counterpart Giorgia Meloni 'Melody' toffees, reviving the light-hearted "Melodi" wordplay associated with the two leaders on social media. Meloni thanked Modi and shared a video on the social media in which she could be heard saying, “Prime Minister Modi brought as a gift, a very, very good toffee - Melody.” Modi, who was also seen in the video, burst into laughter as Meloni jokingly referred to the "Melody" toffee while showcasing the gift. The hashtag "Melodi", a blend of Modi and Meloni's names, was coined by the Italian prime minister during the COP28 in Dubai in 2023 and later went viral on social media following the warm interactions between the two leaders at global events. Modi, who arrived in Rome on Tuesday, is on the final leg of his five-nation tour to the UAE, the Netherlands, Sweden, Norway and Italy from May 15-20. Modi’s gift not only floored the social media, but also earned gushing gratitude from the manufacturer of the sweet candy, Parle Products, in Vile Parle, Mumbai. “Thank You. Hon’ble Prime Minister Shri Narendra Modi for taking Parle Melody to the global stage. A proud moment for all of us at Parle Products to see an Indian favourite being shared across borders,” said a social media post from @ParleFamily, a 97-year-old company. Parle Products describes Melody: “Parle Melody brings to you an irresistible layer of caramel on the outside & a delightful chocolate filling inside. Open & pop it in your mouth & relish the unique experience. It won't be too long before you start asking yourself the age-old question "Melody Itni Chocolaty Kyun Hai?”.” Cong Attacks Modi Congress leader Rahul Gandhi and several other Congress leaders also attacked Modi saying he continues his PR even when the economy is suffering. However, Union Commerce Minister Piyush Goyal hit back at Gandhi, accusing him of "hating India" and refusing to tolerate the "global respect" the country has garnered under Modi's leadership. Gandhi, who is on a visit to his constituency Raebareli and Amethi, said on X, "This isn't leadership, it's a gimmick." At a time farmers, labourers, traders and others in the country are all in tears, the prime minister is laughing and making reels while BJP folks are clapping along, the former Congress president said in his post in Hindi. "An economic storm is raging over our heads, and our prime minister is busy handing out candies in Italy!" he said. Congress chief Mallikarjun Kharge attacked Modi over issues of "rising" prices, unemployment, paper leaks, "dampening" investment and "sinking" Rupee, saying the prime minister continues his PR even as the economy is suffering. Shares turn sweet but the company was mistaken Shares of Parle Industries Ltd saw frenzied buying on Wednesday, surging five per cent to hit the upper circuit limit after Meloni posted the video. Investors wasted no time and flocked to the counter to buy the stock. Shares of the firm jumped to Rs 5.25 - the highest trading permissible limit for the day - on the BSE. On volume terms, 8.57 lakh shares of the firm were traded on the BSE during the day. But, there is a catch! Investors mistook Parle Industries for the maker of Melody toffees. Parle Products, the FMCG major, is the manufacturer of Melody toffees and is not listed on the stock exchanges. Parle Industries Ltd is a diversified commercial services provider, engaged in the business of infrastructure & real estate, and paper, waste paper and allied products. The history of swadeshi toffee is entwined with the country’s Independence and the company, House of Parle was founded in 1928 by Mohanlal Dayal Chauhan, a tailor from Pardi near Valsad, then part of the Bombay Province. As the country was flooded with imported sweets and confectionery, he decided to give it a ‘desi’ touch and flavour, and with a band of 12 workers, he launched the Parle products from a musty old warehouse near Vile Parle east station, when large parts areas of Vile Parle west were still marshes dotted with a few old bungalows and chawls. Later, he visited Germany to master the art of confectionery and returned with machinery worth Rs 60,000 to churn out simple sweets, toffees and locally flavoured Indian confections at affordable prices – willy-nilly challenging the imported British offerings. It was in 1983 that the chocolate Melody toffee. -WITH PTI

How Forensics Are Decoding Deadly Stampedes

The 1989 Hillsborough disaster in the UK marked the beginning of stampede forensics using video analysis and eyewitness accounts, an approach that has since evolved to include AI and 3D simulations.

Forensic investigation of stampedes is the scientific study of crowd dynamics, structural design, and human behaviour to uncover the causes behind deadly crowd surges. It combines analysis of video footage, physical evidence, and digital modelling to reconstruct events and identify what went wrong. Investigations delve into the movements of people, the failure of infrastructure, and gaps in planning and response systems. By decoding these patterns, forensic experts help ensure accountability and improve future safety.


The roots of a stampede investigation trace back to the mid-20th century, when researchers began studying crowd control more seriously following major tragedies. A turning point came after the 1989 Hillsborough disaster in the UK, which claimed 96 lives at a football stadium, marking one of the first times forensic tools, like video analysis, architectural studies, and crowd behaviour reconstruction, was used comprehensively to determine the causes of such an event.


With modern technology, stampede investigation has evolved into a precise forensic discipline. Analysts today rely on tools like CCTV analytics, drone surveillance, crowd simulation software, and AI-powered behaviour recognition. These technologies provide real-time and post-incident data on how panic spreads and what triggers it.


The forensic teams were immediately called in for the recent stampede incident at a major railway station in India. Surveillance footage, mobile recordings, and eyewitness accounts were collected. Broken sandals, crushed bags, and twisted railings were documented as physical evidence. Using 3D modelling, investigators recreated the event to visualise the choke point—a narrow bridge overwhelmed by a sudden crowd surge. The simulation revealed a critical lack of crowd flow management and poor public announcements, which contributed to the panic.


Similar approaches were applied during the 2017 Elphinstone Bridge stampede in Mumbai, where investigators digitally reconstructed the chaos caused by sudden rainfall and overcrowding.


Their findings emphasised the importance of clear signage, unidirectional movement paths, and responsive emergency teams. Globally, such techniques were also used in the 2010 Love Parade in Germany and the 1989 Hillsborough disaster in the UK. In both cases, forensic crowd analysis identified poor design and delayed response as leading causes.


In India, temple festivals have also seen tragic stampedes. In the 2013 Ratangarh Temple incident, forensic investigators traced the deadly panic to a false rumour about a collapsing bridge. The crowd's behaviour, analysed through video evidence and on-ground debris patterns, showed a catastrophic failure in crowd control and emergency preparedness. Each of these investigations has contributed to a growing database of crowd behaviours under stress, which now feeds predictive AI tools.


Technology continues to transform forensic stampede investigations. AI systems can now monitor crowd density and movement in real-time, sounding alerts when thresholds are breached. Thermal cameras track body heat signatures to monitor crowd flow, while drones provide wide-area visuals of congested zones. Advanced software analyses human posture and movement patterns, helping identify signs of distress before a surge begins.


Investigations now influence legal action, with courts using forensic evidence to hold authorities accountable. Following the recent railway incident, the High Court directed the stopping of ticket overselling, improving public information systems, and filing a detailed safety audit. Similarly, after the 2013 Madhya Pradesh stampede, the Supreme Court mandated stricter crowd control.


Forensic investigation of stampedes, once limited to basic incident reviews, has now transformed into a robust and evolving science. From its early beginnings in stadiums and temples to its adoption of artificial intelligence and 3D simulations, the discipline has become a cornerstone of modern public safety planning. The use of these advanced tools allows investigators not just to explain what went wrong but to forecast where failures may occur and stop tragedies before they happen.


(Dr. Kumar is a retired IPS officer and forensic advisor to the Assam Government. Bhowmik is a student of National Forensic University, Guwahati.)

Comments


bottom of page